45
NPS
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Swarovski
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About Swarovski's Brand
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. Among its major competitors, Swarovski is ranked in 1st place for NPS while Cartier is 2nd, and Tiffany & Co is 3rd.
Brand at a Glance
71%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Swarovski Ranking
- #1 / 4 of its competitors
Swarovski NPS
Swarovski's Net Promoter Score (NPS) is a 45 with 63% Promoters, 19% Passives, and 18% Detractors. Net Promoter Score tracks whether Swarovski's customers would recommend using the product based on a scale of -100 to 100.
Swarovski Overall NPS
| 63% | Promoters |
|---|---|
| 19% | Passives |
| 18% | Detractors |
Swarovski NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 51 | Sep 2024 | 51 |
Oct 2024 51 | Oct 2024 | 51 |
Nov 2024 48 | Nov 2024 | 48 |
Jan 2025 47 | Jan 2025 | 47 |
Feb 2025 47 | Feb 2025 | 47 |
Mar 2025 46 | Mar 2025 | 46 |
Apr 2025 44 | Apr 2025 | 44 |
Jun 2025 44 | Jun 2025 | 44 |
Jul 2025 45 | Jul 2025 | 45 |
Oct 2025 45 | Oct 2025 | 45 |
Nov 2025 47 | Nov 2025 | 47 |
Dec 2025 45 | Dec 2025 | 45 |
How Other Brands Compare
Swarovski is ranked first for NPS among its competitors. Cartier and Tiffany & Co come in second and third, with Thomas Sabo coming in at #4.
Swarovski |  Tiffany & Co |  Cartier |  Thomas Sabo | |
| Global Ranking | #- | #54 | #- | #- |
| NPS | 45 | 31 | 38 | - |
| Valuation Updated every 24 hours for public companies | - | $15.96B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Swarovski NPS by Gender
Female customers rated Swarovski's NPS 14 points higher than Male customers.
Male
41
Swarovski's NPS was rated 41 by Male customers on Comparably.
58%
Promoters
25%
Passives
17%
Detractors
Female
55
Swarovski's NPS was rated 55 by Female customers on Comparably.
70%
Promoters
15%
Passives
15%
Detractors
Swarovski NPS by Ethnicity
Swarovski's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Hispanic or Latino 83 | Hispanic or Latino | 83 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 54 | Other | 54 |
Swarovski NPS by Age
Swarovski's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Swarovski NPS by Usage
Swarovski's NPS was rated the highest by customers who have used Swarovski's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 47 | 1 to 2 Years | 47 |
2 to 5 Years 80 | 2 to 5 Years | 80 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 66 | Over 10 Years | 66 |
Swarovski NPS vs. Competitors
Compared to its competitors, Swarovski's NPS is rated right above Cartier.
| COMPANY | NPS Score | |
|---|---|---|
| Swarovski | 45 |
| Cartier | 38 |
| Tiffany & Co | 31 |
Swarovski Customer Reviews
Out of the 11 Swarovski customer reviews 9 were positive and 2 were constructive. Swarovski customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Swarovski Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Swarovski users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Swarovski Customer Loyalty Score by Gender
Female customers rated Swarovski's Customer Loyalty score 4% higher than Male customers.
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Male
70%
Yes
Female
74%
Yes
Swarovski Customer Loyalty Score by Ethnicity
Swarovski's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Swarovski.
81
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
Asian or Pacific Islander
79
out of 100
Other
Swarovski Customer Loyalty Score by Age
Swarovski's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 46% | 26-30 | 46% |
31-35 55% | 31-35 | 55% |
36-40 55% | 36-40 | 55% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
Swarovski Customer Loyalty Score by Usage
Swarovski's Customer Loyalty score was rated the highest by customers who have used Swarovski's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Swarovski Customer Loyalty Score by Industry
Swarovski's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
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Swarovski Customer Loyalty vs. Competitors
Compared to its competitors, Swarovski's Customer Loyalty score is rated right below Tiffany & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cartier | 85% |
| Tiffany & Co | 73% |
| Swarovski | 71% |
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Swarovski Product Quality
4.1/5
Swarovski has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Swarovski Product Information
Swarovski’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Swarovski's product the highest. Reviewers from the Luxury Goods and Jewelry industry rated Swarovski the lowest at 3.1.
- Company Size
- 10,000+ Employees
Industry
Luxury Goods and Jewelry
Quick Insights into Swarovski Product Quality
Swarovski's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers from the Luxury Goods and Jewelry industry.
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Ranked Swarovski Product Quality the Highest
Ranked Swarovski Product Quality the Lowest
Swarovski Product Quality Score by Gender
Female customers rated Swarovski's Product Quality score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Swarovski Product Quality Score by Ethnicity
Swarovski's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 3.7 | Other | 3.7 |
Swarovski Product Quality Score by Age
Swarovski's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
46-50 4.7 | 46-50 | 4.7 |
56-60 5 | 56-60 | 5 |
Swarovski Product Quality Score by Usage
Swarovski's Product Quality score was rated the highest by customers who have used Swarovski's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Swarovski Product Quality Score by Industry
Swarovski's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Luxury Goods and Jewelry industry customers.
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Swarovski Product Quality vs. Competitors
Compared to its competitors, Swarovski's Product Quality score is rated right above Cartier.
| COMPANY | Product Quality Score | |
|---|---|---|
| Swarovski | 4.1/5 |
| Cartier | 4/5 |
| Tiffany & Co | 4/5 |
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Swarovski Pricing
Swarovski ROI & Value For Money
3.9/5
Swarovski has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Swarovski Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Luxury Goods and Jewelry industry think that they had the lowest ROI from Swarovski.
Quick Insights into Swarovski ROI
Swarovski's ROI score was rated highest by customers who have used Swarovski's products/services for 2 to 5 Years, and rated lowest by customers from the Luxury Goods and Jewelry industry.
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Ranked Swarovski ROI the Highest
Ranked Swarovski ROI the Lowest
Swarovski ROI Score by Gender
Male customers rated Swarovski's ROI score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
Swarovski ROI Score by Ethnicity
Swarovski's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.7 | Other | 3.7 |
Swarovski ROI Score by Age
Swarovski's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
46-50 3.9 | 46-50 | 3.9 |
56-60 4.5 | 56-60 | 4.5 |
Swarovski ROI Score by Usage
Swarovski's ROI score was rated the highest by customers who have used Swarovski's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Swarovski ROI Score by Industry
Swarovski's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Luxury Goods and Jewelry industry customers.
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Swarovski Pricing vs. Competitors
Compared to its competitors, Swarovski's ROI score is rated right above Cartier.
| COMPANY | Pricing Score | |
|---|---|---|
| Swarovski | 3.9/5 |
| Cartier | 3.9/5 |
| Tiffany & Co | 3.7/5 |
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Swarovski Customer Satisfaction (CSAT)
Swarovski Customer Satisfaction (CSAT) Score
82 / 100
Swarovski has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
51%
Satisfied
31%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Swarovski Customer Satisfaction
Swarovski's Customer Satisfaction score was rated highest by customers who have used Swarovski's products/services for 2 to 5 Years, and rated lowest by customers from the Luxury Goods and Jewelry industry.
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Ranked Swarovski Customer Satisfaction the Highest
Ranked Swarovski Customer Satisfaction the Lowest
Swarovski Customer Satisfaction Score by Gender
Male customers rated Swarovski's Customer Satisfaction score 7 points higher than Female customers.
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84 / 100
MaleVery Satisfied | 59% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
77 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 13% |
Swarovski Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Swarovski's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
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78 / 100
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
Swarovski's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Swarovski's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Swarovski's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
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69 / 100
Very Satisfied
46%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
23%
Swarovski Customer Satisfaction Score by Age
Swarovski's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 46-50 | 100% |
Swarovski Customer Satisfaction Score by Usage
Swarovski's Customer Satisfaction score was rated the highest by customers who have used Swarovski's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Swarovski Customer Satisfaction Score by Industry
Swarovski's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Luxury Goods and Jewelry industry customers.
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}Swarovski Customer Satisfaction vs. Competitors
Compared to its competitors, Swarovski's Customer Satisfaction score is rated right above Cartier.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Swarovski | 82% |
| Cartier | 80% |
| Tiffany & Co | 72% |
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Swarovski Customer Service
4.1/5
Swarovski has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Swarovski's Customer Service
Address
Swarovskistraße 30, Wattens Austria
Website
https://www.swarovski.com/en-AA/s-careers/#
Swarovski's Social Links
Quick Insights into Swarovski Customer Service
Swarovski's Customer Service score was rated highest by customers who have used Swarovski's products/services for 2 to 5 Years, and rated lowest by customers from the Luxury Goods and Jewelry industry.
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Ranked Swarovski Customer Service the Highest
Ranked Swarovski Customer Service the Lowest
Swarovski Customer Service Score by Gender
Swarovski's Customer Service score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Swarovski Customer Service Score by Ethnicity
Swarovski's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Swarovski Customer Service Score by Age
Swarovski's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
46-50 4.4 | 46-50 | 4.4 |
56-60 4.8 | 56-60 | 4.8 |
Swarovski Customer Service Score by Usage
Swarovski's Customer Service score was rated the highest by customers who have used Swarovski's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Swarovski Customer Service Score by Industry
Swarovski's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Luxury Goods and Jewelry industry customers.
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Swarovski Customer Service vs. Competitors
Compared to its competitors, Swarovski's Customer Service score is rated right above Tiffany & Co, and is preceded by Cartier.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cartier | 4.1/5 |
| Swarovski | 4.1/5 |
| Tiffany & Co | 3.8/5 |
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Swarovski as an Employer
3.5/5
Swarovski has a 3.5/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Swarovski scored a 45 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Swarovski would recommend the brand to a friend. ENPS measures how likely Swarovski employees would recommend working at Swarovski to a friend.
Net Promoter Score
45
NPS Score
| 63% | Promoters |
|---|---|
| 19% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 41% | Promoters |
|---|---|
| 24% | Passive |
| 35% | Detractors |
