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NPS
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SweetFrog Enterprises
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About SweetFrog Enterprises' Brand
Their goal is to create the best frozen yogurt experience you've ever had! You create your own combination of delicious. Among its major competitors, SweetFrog Enterprises is ranked in 3rd place for NPS while Cold Stone Creamery is 1st, and Dairy Queen is 2nd.
Brand at a Glance
79%
Customer Loyalty
3.8/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
SweetFrog Enterprises Ranking
- #3 / 3 of its competitors
SweetFrog Enterprises NPS
SweetFrog Enterprises's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether SweetFrog Enterprises's customers would recommend using the product based on a scale of -100 to 100.
SweetFrog Enterprises Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
SweetFrog Enterprises NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Feb 2022 0 | Feb 2022 | 0 |
Apr 2023 -33 | Apr 2023 | -33 |
Aug 2023 -50 | Aug 2023 | -50 |
Dec 2024 -20 | Dec 2024 | -20 |
Nov 2025 0 | Nov 2025 | 0 |
How Other Brands Compare
SweetFrog Enterprises is ranked third for NPS among its competitors. Cold Stone Creamery and Dairy Queen come in first and second.
SweetFrog Enterprises |  Dairy Queen |  Cold Stone Creamery | |
| Global Ranking | #- | #426 | #943 |
| NPS | 0 | 4 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $5.22B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SweetFrog Enterprises NPS vs. Competitors
Compared to its competitors, SweetFrog Enterprises's NPS is rated right below Dairy Queen.
| COMPANY | NPS Score | |
|---|---|---|
| Cold Stone Creamery | 19 |
| Dairy Queen | 4 |
| SweetFrog Enterprises | 0 |
SweetFrog Enterprises Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of SweetFrog Enterprises users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SweetFrog Enterprises Customer Loyalty vs. Competitors
Compared to its competitors, SweetFrog Enterprises's Customer Loyalty score is rated right above Dairy Queen.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SweetFrog Enterprises | 79% |
| Dairy Queen | 77% |
| Cold Stone Creamery | 65% |
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SweetFrog Enterprises Product Quality
3.8/5
SweetFrog Enterprises has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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SweetFrog Enterprises Product Information
SweetFrog Enterprises’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://sweetfrogyogurt.com/
- Company Size
- 501-1,000 Employees
SweetFrog Enterprises Product Quality vs. Competitors
Compared to its competitors, SweetFrog Enterprises's Product Quality score is rated right above Dairy Queen, and is preceded by Cold Stone Creamery.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cold Stone Creamery | 3.8/5 |
| SweetFrog Enterprises | 3.8/5 |
| Dairy Queen | 3.3/5 |
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SweetFrog Enterprises Pricing
SweetFrog Enterprises ROI & Value For Money
3.2/5
SweetFrog Enterprises has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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SweetFrog Enterprises Pricing vs. Competitors
Compared to its competitors, SweetFrog Enterprises's ROI score is rated right above Dairy Queen, and is preceded by Cold Stone Creamery.
| COMPANY | Pricing Score | |
|---|---|---|
| Cold Stone Creamery | 3.3/5 |
| SweetFrog Enterprises | 3.2/5 |
| Dairy Queen | 3/5 |
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SweetFrog Enterprises Customer Satisfaction (CSAT)
SweetFrog Enterprises Customer Satisfaction (CSAT) Score
60 / 100
SweetFrog Enterprises has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SweetFrog Enterprises Customer Satisfaction vs. Competitors
Compared to its competitors, SweetFrog Enterprises's Customer Satisfaction score is rated right above Dairy Queen, and is preceded by Cold Stone Creamery.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cold Stone Creamery | 71% |
| SweetFrog Enterprises | 60% |
| Dairy Queen | 55% |
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SweetFrog Enterprises Customer Service
3.4/5
SweetFrog Enterprises has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About SweetFrog Enterprises's Customer Service
Address
10800 Midlothian Turnpike, Suite 300, Richmond, VA
Website
http://sweetfrogyogurt.com/
Phone Number
(804) 893-3151
SweetFrog Enterprises Customer Service vs. Competitors
Compared to its competitors, SweetFrog Enterprises's Customer Service score is rated right above Dairy Queen, and is preceded by Cold Stone Creamery.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cold Stone Creamery | 3.5/5 |
| SweetFrog Enterprises | 3.4/5 |
| Dairy Queen | 3.2/5 |
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SweetFrog Enterprises as an Employer
Consumer vs. Employees
SweetFrog Enterprises scored a 0 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of SweetFrog Enterprises would recommend the brand to a friend. ENPS measures how likely SweetFrog Enterprises employees would recommend working at SweetFrog Enterprises to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 50% | Promoters |
|---|---|
| 33% | Passive |
| 17% | Detractors |
