59
NPS
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Tabasco
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About Tabasco's Brand
Tabasco(R) brand products are made by mcilhenny company, founded in 1868 on avery island, louisiana Among its major competitors, Tabasco is ranked in 2nd place for NPS while Jack Daniels is 1st, and Frito-Lay is 3rd.
Brand at a Glance
84%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Tabasco Ranking
- #2 / 3 of its competitors
Tabasco NPS
Tabasco's Net Promoter Score (NPS) is a 59 with 69% Promoters, 21% Passives, and 10% Detractors. Net Promoter Score tracks whether Tabasco's customers would recommend using the product based on a scale of -100 to 100.
Tabasco Overall NPS
| 69% | Promoters |
|---|---|
| 21% | Passives |
| 10% | Detractors |
Tabasco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 78 | Aug 2024 | 78 |
Sep 2024 69 | Sep 2024 | 69 |
Oct 2024 66 | Oct 2024 | 66 |
Nov 2024 63 | Nov 2024 | 63 |
Dec 2024 61 | Dec 2024 | 61 |
Jan 2025 62 | Jan 2025 | 62 |
Feb 2025 57 | Feb 2025 | 57 |
Apr 2025 59 | Apr 2025 | 59 |
Jun 2025 57 | Jun 2025 | 57 |
Sep 2025 56 | Sep 2025 | 56 |
Oct 2025 58 | Oct 2025 | 58 |
Jan 2026 57 | Jan 2026 | 57 |
How Other Brands Compare
Tabasco is ranked second for NPS among its competitors. Jack Daniels and Frito-Lay come in first and third.
Tabasco |  Frito-Lay |  Jack Daniels | |
| Global Ranking | #- | #377 | #- |
| NPS | 59 | 21 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tabasco NPS by Gender
Female customers rated Tabasco's NPS 63 points higher than Male customers.
Male
37
Tabasco's NPS was rated 37 by Male customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
Female
100
Tabasco's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Tabasco NPS by Ethnicity
Tabasco's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
African American/Black 100 | African American/Black | 100 |
Other 100 | Other | 100 |
Tabasco NPS by Age
Tabasco's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Tabasco NPS by Usage
Tabasco's NPS was rated the highest by customers who have used Tabasco's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 66 | Over 10 Years | 66 |
Tabasco NPS vs. Competitors
Compared to its competitors, Tabasco's NPS is rated right above Frito-Lay, and is preceded by Jack Daniels.
| COMPANY | NPS Score | |
|---|---|---|
| Jack Daniels | 100 |
| Tabasco | 59 |
| Frito-Lay | 21 |
Tabasco Customer Reviews
Out of the 5 Tabasco customer reviews 4 were positive and 1 was constructive. Tabasco customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Tabasco Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Tabasco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Tabasco Customer Loyalty Score by Gender
Female customers rated Tabasco's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
Tabasco Customer Loyalty Score by Ethnicity
Tabasco's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
70
out of 100
Other
Tabasco Customer Loyalty Score by Age
Tabasco's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
66+ 70% | 66+ | 70% |
Tabasco Customer Loyalty Score by Usage
Tabasco's Customer Loyalty score was rated the highest by customers who have used Tabasco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tabasco Customer Loyalty Score by Industry
Tabasco's Customer Loyalty score was rated 78% by Tech industry customers.
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Tabasco Customer Loyalty vs. Competitors
Compared to its competitors, Tabasco's Customer Loyalty score is rated right above Frito-Lay.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tabasco | 84% |
| Frito-Lay | 80% |
| Jack Daniels | 68% |
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Tabasco Product Quality
4.1/5
Tabasco has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Tabasco Product Information
Tabasco’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Tabasco's product the highest.
- Website
- http://www.tabasco.com/
- Company Size
- 201-500 Employees
Industry
Tech
Food & Beverages
Quick Insights into Tabasco Product Quality
Tabasco's Product Quality score was rated highest by customers who have used Tabasco's products/services for Over 10 Years, and rated lowest by customers ages 18-25.
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Ranked Tabasco Product Quality the Highest
Ranked Tabasco Product Quality the Lowest
Tabasco Product Quality Score by Gender
Female customers rated Tabasco's Product Quality score 0.7 stars higher than Male customers.
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Male
3.9/5
Female
4.6/5
Tabasco Product Quality Score by Ethnicity
Tabasco's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.7 | African American/Black | 4.7 |
Other 4.1 | Other | 4.1 |
Tabasco Product Quality Score by Age
Tabasco's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
66+ 3.8 | 66+ | 3.8 |
Tabasco Product Quality Score by Usage
Tabasco's Product Quality score was rated the highest by customers who have used Tabasco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tabasco Product Quality Score by Industry
Tabasco's Product Quality score was rated 3.9 stars by Tech industry customers.
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Tabasco Product Quality vs. Competitors
Compared to its competitors, Tabasco's Product Quality score is rated right above Frito-Lay, and is preceded by Jack Daniels.
| COMPANY | Product Quality Score | |
|---|---|---|
| Jack Daniels | 4.2/5 |
| Tabasco | 4.1/5 |
| Frito-Lay | 3.9/5 |
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Tabasco Pricing
Tabasco ROI & Value For Money
3.9/5
Tabasco has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Tabasco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Tabasco ROI
Tabasco's ROI score was rated highest by customers who have used Tabasco's products/services for Over 10 Years, and rated lowest by customers ages 66+.
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Ranked Tabasco ROI the Highest
Ranked Tabasco ROI the Lowest
Tabasco ROI Score by Gender
Female customers rated Tabasco's ROI score 0.8 stars higher than Male customers.
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Male
3.7/5
Female
4.5/5
Tabasco ROI Score by Ethnicity
Tabasco's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.4 | African American/Black | 4.4 |
Other 4.1 | Other | 4.1 |
Tabasco ROI Score by Age
Tabasco's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
66+ 3.5 | 66+ | 3.5 |
Tabasco ROI Score by Usage
Tabasco's ROI score was rated the highest by customers who have used Tabasco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tabasco ROI Score by Industry
Tabasco's ROI score was rated 3.6 stars by Tech industry customers.
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Tabasco Pricing vs. Competitors
Compared to its competitors, Tabasco's ROI score is rated right above Frito-Lay, and is preceded by Jack Daniels.
| COMPANY | Pricing Score | |
|---|---|---|
| Jack Daniels | 4.1/5 |
| Tabasco | 3.9/5 |
| Frito-Lay | 3.6/5 |
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Tabasco Customer Satisfaction (CSAT)
Tabasco Customer Satisfaction (CSAT) Score
83 / 100
Tabasco has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
43%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Tabasco Customer Satisfaction
Tabasco's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers ages 66+.
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Ranked Tabasco Customer Satisfaction the Highest
Ranked Tabasco Customer Satisfaction the Lowest
Tabasco Customer Satisfaction Score by Gender
Female customers rated Tabasco's Customer Satisfaction score 37 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
100 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Tabasco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Tabasco's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Tabasco's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Tabasco's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Tabasco Customer Satisfaction Score by Age
Tabasco's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 66+ | 33% |
Tabasco Customer Satisfaction Score by Usage
Tabasco's Customer Satisfaction score was rated the highest by customers who have used Tabasco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tabasco Customer Satisfaction Score by Industry
Tabasco's Customer Satisfaction score was rated 50 points by Tech industry customers.
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"title": "Tabasco Customer Satisfaction Score by Industry",
"text": "Tabasco's Customer Satisfaction score was rated 50 points by Tech industry customers.",
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"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Tabasco's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}Tabasco Customer Satisfaction vs. Competitors
Compared to its competitors, Tabasco's Customer Satisfaction score is rated right above Frito-Lay, and is preceded by Jack Daniels.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Jack Daniels | 100% |
| Tabasco | 83% |
| Frito-Lay | 69% |
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Tabasco Customer Service
3.9/5
Tabasco has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Tabasco's Customer Service
Address
Avery Island, LA 70513
Website
http://www.tabasco.com/
Quick Insights into Tabasco Customer Service
Tabasco's Customer Service score was rated highest by African American/Black customers, and rated lowest by Male customers.
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Ranked Tabasco Customer Service the Highest
Ranked Tabasco Customer Service the Lowest
Tabasco Customer Service Score by Gender
Female customers rated Tabasco's Customer Service score 1.2 stars higher than Male customers.
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Male
3.5/5
Female
4.7/5
Tabasco Customer Service Score by Ethnicity
Tabasco's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.7 | African American/Black | 4.7 |
Other 4.1 | Other | 4.1 |
Tabasco Customer Service Score by Age
Tabasco's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
66+ 3.5 | 66+ | 3.5 |
Tabasco Customer Service Score by Usage
Tabasco's Customer Service score was rated the highest by customers who have used Tabasco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tabasco Customer Service Score by Industry
Tabasco's Customer Service score was rated 3.4 stars by Tech industry customers.
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Tabasco Customer Service vs. Competitors
Compared to its competitors, Tabasco's Customer Service score is rated right above Frito-Lay, and is preceded by Jack Daniels.
| COMPANY | Customer Service Score | |
|---|---|---|
| Jack Daniels | 4.1/5 |
| Tabasco | 3.9/5 |
| Frito-Lay | 3.7/5 |
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Tabasco as an Employer
Consumer vs. Employees
Tabasco scored a 59 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Tabasco would recommend the brand to a friend. ENPS measures how likely Tabasco employees would recommend working at Tabasco to a friend.
Net Promoter Score
59
NPS Score
| 69% | Promoters |
|---|---|
| 21% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
