

Tata Sons is the principal investment holding company and promoter of Tata companies. Among its major competitors, Tata Sons Ltd is ranked in 1st place for NPS while Reliance is 2nd, and Aditya Birla Group is 3rd.
Tata Sons Ltd's Net Promoter Score (NPS) is a 65 with 79% Promoters, 7% Passives, and 14% Detractors. Net Promoter Score tracks whether Tata Sons Ltd's customers would recommend using the product based on a scale of -100 to 100.
| 79% | Promoters |
|---|---|
| 7% | Passives |
| 14% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 73 | Jun 2022 | 73 |
Jul 2022 75 | Jul 2022 | 75 |
Aug 2022 65 | Aug 2022 | 65 |
Dec 2022 60 | Dec 2022 | 60 |
Jan 2023 61 | Jan 2023 | 61 |
Feb 2023 63 | Feb 2023 | 63 |
Mar 2023 65 | Mar 2023 | 65 |
May 2023 67 | May 2023 | 67 |
Jul 2023 64 | Jul 2023 | 64 |
Jul 2024 60 | Jul 2024 | 60 |
Oct 2024 62 | Oct 2024 | 62 |
Sep 2025 64 | Sep 2025 | 64 |
Tata Sons Ltd is ranked first for NPS among its competitors. Reliance and Aditya Birla Group come in second and third.
![]() Tata Sons Ltd | ![]() Reliance | ![]() Aditya Birla Group | |
| Global Ranking | #- | #987 | #- |
| NPS | 65 | 37 | 9 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tata Sons Ltd's NPS was rated 75 by Male customers on Comparably.
Tata Sons Ltd's NPS was rated 75 by Male customers on Comparably.
Tata Sons Ltd's NPS is not yet rated by Female customers.
Tata Sons Ltd's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 83 | Asian or Pacific Islander | 83 |
Other 42 | Other | 42 |
Tata Sons Ltd's NPS was rated 42 points by customers ages 18-25 on Comparably.
Tata Sons Ltd's NPS was rated the highest by customers who have used Tata Sons Ltd's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 75 | Over 10 Years | 75 |
Compared to its competitors, Tata Sons Ltd's NPS is rated right above Reliance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Tata Sons Ltd | 65 |
![]() | Reliance | 37 |
![]() | Aditya Birla Group | 9 |
Out of the 4 Tata Sons Ltd customer reviews 4 were positive and 0 were constructive. Tata Sons Ltd customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
93% of Tata Sons Ltd users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Tata Sons Ltd's Customer Loyalty score was rated 93 by Male customers on Comparably.
Tata Sons Ltd's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Tata Sons Ltd's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Tata Sons Ltd's Customer Loyalty score was rated the highest by customers who have used Tata Sons Ltd's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Tata Sons Ltd's Customer Loyalty score was rated 100% by Tech industry customers.
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Compared to its competitors, Tata Sons Ltd's Customer Loyalty score is rated right above Reliance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Tata Sons Ltd | 93% |
![]() | Reliance | 92% |
![]() | Aditya Birla Group | 84% |
Tata Sons Ltd has an overall Product Quality score of 4.7 out of 5 stars rated by its users and customers.
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Tata Sons Ltd’s product quality score is a 4.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Tata Sons Ltd's product the highest.
Tata Sons Ltd's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Tata Sons Ltd's products/services for Over 10 Years.
Tata Sons Ltd's Product Quality score was rated 4.9 by Male customers on Comparably.
Tata Sons Ltd's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 5 | Other | 5 |
Tata Sons Ltd's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Tata Sons Ltd's Product Quality score was rated the highest by customers who have used Tata Sons Ltd's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Tata Sons Ltd's Product Quality score was rated 5 stars by Tech industry customers.
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Compared to its competitors, Tata Sons Ltd's Product Quality score is rated right above Reliance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Tata Sons Ltd | 4.7/5 |
![]() | Reliance | 4.2/5 |
![]() | Aditya Birla Group | 3.9/5 |
Tata Sons Ltd has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Tata Sons Ltd's ROI score was rated highest by customers who have used Tata Sons Ltd's products/services for 2 to 5 Years, and rated lowest by Other customers.
Tata Sons Ltd's ROI score was rated 4.8 by Male customers on Comparably.
Tata Sons Ltd's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.3 | Other | 4.3 |
Tata Sons Ltd's ROI score was rated 4.3 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Tata Sons Ltd's ROI score was rated the highest by customers who have used Tata Sons Ltd's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Tata Sons Ltd's ROI score was rated 4.8 stars by Tech industry customers.
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Compared to its competitors, Tata Sons Ltd's ROI score is rated right above Reliance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Tata Sons Ltd | 4.5/5 |
![]() | Reliance | 4.1/5 |
![]() | Aditya Birla Group | 3.6/5 |
Tata Sons Ltd has an overall Customer Satisfaction score of 96 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tata Sons Ltd's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Tata Sons Ltd's products/services for Over 10 Years.
Tata Sons Ltd's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Tata Sons Ltd's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Tata Sons Ltd's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Tata Sons Ltd's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Tata Sons Ltd's Customer Satisfaction score was rated 100 points by customers who have used Tata Sons Ltd's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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Tata Sons Ltd's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Compared to its competitors, Tata Sons Ltd's Customer Satisfaction score is rated right above Aditya Birla Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tata Sons Ltd | 96% |
![]() | Aditya Birla Group | 91% |
![]() | Reliance | 80% |
Tata Sons Ltd has an overall Customer Service score of 4.6 out of 5 stars rated by its users and customers.
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http://www.tata.com
Tata Sons Ltd's Customer Service score was rated highest by customers who have used Tata Sons Ltd's products/services for 5 to 10 Years, and rated lowest by customers who have used Tata Sons Ltd's products/services for 2 to 5 Years.
Tata Sons Ltd's Customer Service score was rated 4.6 by Male customers on Comparably.
Tata Sons Ltd's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 5 | Other | 5 |
Tata Sons Ltd's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Tata Sons Ltd's Customer Service score was rated the highest by customers who have used Tata Sons Ltd's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Tata Sons Ltd's Customer Service score was rated 5 stars by Tech industry customers.
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Compared to its competitors, Tata Sons Ltd's Customer Service score is rated right above Reliance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Tata Sons Ltd | 4.6/5 |
![]() | Reliance | 4.3/5 |
![]() | Aditya Birla Group | 3.8/5 |
Tata Sons Ltd has a 4.3/5 stars for its overall company culture rated by their employees

Tata Sons Ltd scored a 65 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Tata Sons Ltd would recommend the brand to a friend. ENPS measures how likely Tata Sons Ltd employees would recommend working at Tata Sons Ltd to a friend.
| 79% | Promoters |
|---|---|
| 7% | Passive |
| 14% | Detractors |
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |