9
NPS
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Aditya Birla Group
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About Aditya Birla Group's Brand
Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram Birla Among its major competitors, Aditya Birla Group is ranked in 5th place for NPS while Tata Sons Ltd is 1st, and Reliance is 2nd.
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
Aditya Birla Group Ranking
- #3 / 4 of its competitors
Aditya Birla Group NPS
Aditya Birla Group's Net Promoter Score (NPS) is a 9 with 46% Promoters, 17% Passives, and 37% Detractors. Net Promoter Score tracks whether Aditya Birla Group's customers would recommend using the product based on a scale of -100 to 100.
Aditya Birla Group Overall NPS
| 46% | Promoters |
|---|---|
| 17% | Passives |
| 37% | Detractors |
Aditya Birla Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 2 | Oct 2023 | 2 |
Dec 2023 -3 | Dec 2023 | -3 |
Jan 2024 -1 | Jan 2024 | -1 |
Mar 2024 2 | Mar 2024 | 2 |
Apr 2024 3 | Apr 2024 | 3 |
May 2024 0 | May 2024 | 0 |
Jun 2024 -4 | Jun 2024 | -4 |
Jul 2024 -1 | Jul 2024 | -1 |
Aug 2024 3 | Aug 2024 | 3 |
Nov 2024 4 | Nov 2024 | 4 |
Aug 2025 8 | Aug 2025 | 8 |
Nov 2025 10 | Nov 2025 | 10 |
How Other Brands Compare
Aditya Birla Group is ranked third for NPS among its competitors. Reliance and ArcelorMittal come in first and second, with Icahn Enterprises coming in at #4.
Aditya Birla Group |  ArcelorMittal |  Reliance |  Icahn Enterprises | |
| Global Ranking | #- | #792 | #987 | #- |
| NPS | 9 | 28 | 37 | - |
| Valuation Updated every 24 hours for public companies | - | $32.37B | - | $11.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aditya Birla Group NPS by Gender
Female customers rated Aditya Birla Group's NPS 20 points higher than Male customers.
Male
-20
Aditya Birla Group's NPS was rated -20 by Male customers on Comparably.
20%
Promoters
40%
Passives
40%
Detractors
Female
0
Aditya Birla Group's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Aditya Birla Group NPS by Ethnicity
Aditya Birla Group's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -50 | Other | -50 |
Aditya Birla Group NPS by Age
Aditya Birla Group's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Aditya Birla Group NPS by Usage
Aditya Birla Group's NPS was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -75 | Less than 1 Year | -75 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Aditya Birla Group NPS vs. Competitors
Compared to its competitors, Aditya Birla Group's NPS is rated right above Idea Cellular, and is preceded by Arch Coal.
| COMPANY | NPS Score | |
|---|---|---|
 | Tata Sons Ltd | 65 |
| Reliance | 37 |
| ArcelorMittal | 28 |
 | Arch Coal | 14 |
| Aditya Birla Group | 9 |
 | Idea Cellular | N/A |
Aditya Birla Group Customer Reviews
Out of the 3 Aditya Birla Group customer reviews 2 were positive and 1 was constructive. Aditya Birla Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Aditya Birla Group Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Aditya Birla Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aditya Birla Group Customer Loyalty Score by Gender
Aditya Birla Group's Customer Loyalty score was rated 82 by both Female and Male customers on Comparably.
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Male
82%
Yes
Female
82%
Yes
Aditya Birla Group Customer Loyalty Score by Ethnicity
Aditya Birla Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aditya Birla Group.
82
out of 100
Asian or Pacific Islander
78
out of 100
Other
Aditya Birla Group Customer Loyalty Score by Age
Aditya Birla Group's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
Aditya Birla Group Customer Loyalty Score by Usage
Aditya Birla Group's Customer Loyalty score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aditya Birla Group Customer Loyalty vs. Competitors
Compared to its competitors, Aditya Birla Group's Customer Loyalty score is rated right above Arch Coal, and is preceded by ArcelorMittal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tata Sons Ltd | 93% |
| Reliance | 92% |
| ArcelorMittal | 86% |
| Aditya Birla Group | 84% |
| Arch Coal | 68% |
| Idea Cellular | N/A |
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Aditya Birla Group Product Quality
3.9/5
Aditya Birla Group has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Aditya Birla Group Product Information
Aditya Birla Group’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.adityabirla.com/
- Company Size
- 10,000+ Employees
Industry
Tech
FinTech
Quick Insights into Aditya Birla Group Product Quality
Aditya Birla Group's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Aditya Birla Group Product Quality the Highest
Ranked Aditya Birla Group Product Quality the Lowest
Aditya Birla Group Product Quality Score by Gender
Male customers rated Aditya Birla Group's Product Quality score 0.7 stars higher than Female customers.
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Male
4.2/5
Female
3.5/5
Aditya Birla Group Product Quality Score by Ethnicity
Aditya Birla Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aditya Birla Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.1 | Other | 3.1 |
Aditya Birla Group Product Quality Score by Age
Aditya Birla Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 3.1 | 31-35 | 3.1 |
Aditya Birla Group Product Quality Score by Usage
Aditya Birla Group's Product Quality score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aditya Birla Group Product Quality vs. Competitors
Compared to its competitors, Aditya Birla Group's Product Quality score is rated right above ArcelorMittal, and is preceded by Reliance.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tata Sons Ltd | 4.7/5 |
| Reliance | 4.2/5 |
| Aditya Birla Group | 3.9/5 |
| ArcelorMittal | 3.9/5 |
| Arch Coal | 3.9/5 |
| Idea Cellular | N/A |
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Aditya Birla Group Pricing
Aditya Birla Group ROI & Value For Money
3.6/5
Aditya Birla Group has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Aditya Birla Group ROI
Aditya Birla Group's ROI score was rated highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Aditya Birla Group's products/services for Less than 1 Year.
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Ranked Aditya Birla Group ROI the Highest
Ranked Aditya Birla Group ROI the Lowest
Aditya Birla Group ROI Score by Gender
Male customers rated Aditya Birla Group's ROI score 0.2 stars higher than Female customers.
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Male
3.3/5
Female
3.1/5
Aditya Birla Group ROI Score by Ethnicity
Aditya Birla Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aditya Birla Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.6 | Other | 2.6 |
Aditya Birla Group ROI Score by Age
Aditya Birla Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 2.8 | 31-35 | 2.8 |
Aditya Birla Group ROI Score by Usage
Aditya Birla Group's ROI score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aditya Birla Group Pricing vs. Competitors
Compared to its competitors, Aditya Birla Group's ROI score is rated right above Arch Coal, and is preceded by ArcelorMittal.
| COMPANY | Pricing Score | |
|---|---|---|
| Tata Sons Ltd | 4.5/5 |
| Reliance | 4.1/5 |
| ArcelorMittal | 3.9/5 |
| Aditya Birla Group | 3.6/5 |
| Arch Coal | 3.4/5 |
| Idea Cellular | N/A |
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Aditya Birla Group Customer Satisfaction (CSAT)
Aditya Birla Group Customer Satisfaction (CSAT) Score
91 / 100
Aditya Birla Group has an overall Customer Satisfaction score of 91 rated by its users and customers.
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Very Satisfied
42%
Satisfied
49%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aditya Birla Group Customer Satisfaction
Aditya Birla Group's Customer Satisfaction score was rated highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Aditya Birla Group's products/services for Less than 1 Year.
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Ranked Aditya Birla Group Customer Satisfaction the Highest
Ranked Aditya Birla Group Customer Satisfaction the Lowest
Aditya Birla Group Customer Satisfaction Score by Gender
Female customers rated Aditya Birla Group's Customer Satisfaction score 5 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Aditya Birla Group Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Aditya Birla Group's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Aditya Birla Group's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Aditya Birla Group Customer Satisfaction Score by Age
Aditya Birla Group's Customer Satisfaction score was rated 67 points by customers ages 18-25 and customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 67% |
Aditya Birla Group Customer Satisfaction Score by Usage
Aditya Birla Group's Customer Satisfaction score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aditya Birla Group Customer Satisfaction vs. Competitors
Compared to its competitors, Aditya Birla Group's Customer Satisfaction score is rated right above Reliance, and is preceded by Tata Sons Ltd.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tata Sons Ltd | 96% |
| Aditya Birla Group | 91% |
| Reliance | 81% |
| ArcelorMittal | 72% |
| Arch Coal | 50% |
| Idea Cellular | 0% |
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Aditya Birla Group Customer Service
3.8/5
Aditya Birla Group has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Aditya Birla Group's Customer Service
Website
http://www.adityabirla.com/
Phone Number
66 3 868 5233
Quick Insights into Aditya Birla Group Customer Service
Aditya Birla Group's Customer Service score was rated highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Aditya Birla Group's products/services for Less than 1 Year.
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Ranked Aditya Birla Group Customer Service the Highest
Ranked Aditya Birla Group Customer Service the Lowest
Aditya Birla Group Customer Service Score by Gender
Male customers rated Aditya Birla Group's Customer Service score 0.6 stars higher than Female customers.
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Male
3.9/5
Female
3.3/5
Aditya Birla Group Customer Service Score by Ethnicity
Aditya Birla Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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20
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80
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.2 | Other | 3.2 |
Aditya Birla Group Customer Service Score by Age
Aditya Birla Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
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80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 3.1 | 31-35 | 3.1 |
Aditya Birla Group Customer Service Score by Usage
Aditya Birla Group's Customer Service score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aditya Birla Group Customer Service vs. Competitors
Compared to its competitors, Aditya Birla Group's Customer Service score is rated right above Arch Coal, and is preceded by ArcelorMittal.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tata Sons Ltd | 4.6/5 |
| Reliance | 4.3/5 |
| ArcelorMittal | 4.3/5 |
| Aditya Birla Group | 3.8/5 |
| Arch Coal | 3.5/5 |
| Idea Cellular | N/A |
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Aditya Birla Group as an Employer
4.6/5
Aditya Birla Group has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Aditya Birla Group scored a 9 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Aditya Birla Group would recommend the brand to a friend. ENPS measures how likely Aditya Birla Group employees would recommend working at Aditya Birla Group to a friend.
Net Promoter Score
9
NPS Score
| 46% | Promoters |
|---|---|
| 17% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 57% | Promoters |
|---|---|
| 18% | Passive |
| 25% | Detractors |
