Aditya Birla Group NPS & Customer Reviews

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Aditya Birla Group

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Aditya Birla Group

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About Aditya Birla Group's Brand

Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram Birla Among its major competitors, Aditya Birla Group is ranked in 4th place for NPS while Tata Sons Ltd is 1st, and Reliance is 2nd.

Brand at a Glance

85%

Customer Loyalty

3.9/5

Product Quality

3.6/5

Pricing

3.8/5

Customer Service

Aditya Birla Group Ranking

^#3 / 4 of its competitors

Aditya Birla Group NPS

Aditya Birla Group's Net Promoter Score (NPS) is a 11 with 47% Promoters, 17% Passives, and 36% Detractors. Net Promoter Score tracks whether Aditya Birla Group's customers would recommend using the product based on a scale of -100 to 100.

Aditya Birla Group Overall NPS

NPS

47%	Promoters
17%	Passives
36%	Detractors

Aditya Birla Group NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 -3	Dec 2023	-3
Jan 2024 -1	Jan 2024	-1
Mar 2024 2	Mar 2024	2
Apr 2024 3	Apr 2024	3
May 2024 0	May 2024	0
Jun 2024 -4	Jun 2024	-4
Jul 2024 -1	Jul 2024	-1
Aug 2024 3	Aug 2024	3
Nov 2024 4	Nov 2024	4
Aug 2025 8	Aug 2025	8
Nov 2025 10	Nov 2025	10
Mar 2026 11	Mar 2026	11

How Other Brands Compare

Aditya Birla Group is ranked third for NPS among its competitors. Reliance and ArcelorMittal come in first and second, with Icahn Enterprises coming in at #4.

	Aditya Birla Group	ArcelorMittal	Reliance	Icahn Enterprises
Global Ranking	#-	#792	#987	#-
NPS	11	28	37	-
Valuation Updated every 24 hours for public companies	-	$32.37B	-	$11.51B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Aditya Birla Group NPS by Gender

Aditya Birla Group's NPS was rated 0 by both Female and Male customers on Comparably.

Male

Aditya Birla Group's NPS was rated by Male customers on Comparably.

33%

Promoters

34%

Passives

33%

Detractors

Female

Aditya Birla Group's NPS was rated by Female customers on Comparably.

40%

Promoters

20%

Passives

40%

Detractors

Aditya Birla Group NPS by Ethnicity

Aditya Birla Group's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Other -50	Other	-50

Aditya Birla Group NPS by Age

Aditya Birla Group's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

20%

60%

20%

31-35

67%

33%

Aditya Birla Group NPS by Usage

Aditya Birla Group's NPS was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -75	Less than 1 Year	-75
1 to 2 Years 0	1 to 2 Years	0
5 to 10 Years 100	5 to 10 Years	100

Aditya Birla Group NPS vs. Competitors

Compared to its competitors, Aditya Birla Group's NPS is rated right above Arch Coal, and is preceded by ArcelorMittal.

COMPANY		NPS Score
	Tata Sons Ltd	65
	Reliance	37
	ArcelorMittal	28
	Aditya Birla Group	11
	Arch Coal	0
	Idea Cellular	N/A

Aditya Birla Group Customer Reviews

Out of the 3 Aditya Birla Group customer reviews 2 were positive and 1 was constructive. Aditya Birla Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Aditya Birla Group Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Aditya Birla Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Aditya Birla Group Customer Loyalty Score by Gender

Male customers rated Aditya Birla Group's Customer Loyalty score 3% higher than Female customers.

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Male

85%

Yes

Female

82%

Yes

Aditya Birla Group Customer Loyalty Score by Ethnicity

Aditya Birla Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Asian or Pacific Islander

out of 100

Other

Aditya Birla Group Customer Loyalty Score by Age

Aditya Birla Group's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 31-35 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
31-35 100%	31-35	100%

Aditya Birla Group Customer Loyalty Score by Usage

Aditya Birla Group's Customer Loyalty score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	78%
1 to 2 Years	70%
5 to 10 Years	100%

Aditya Birla Group Customer Loyalty Score by Industry

Aditya Birla Group's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech	70%

Aditya Birla Group Customer Loyalty vs. Competitors

Compared to its competitors, Aditya Birla Group's Customer Loyalty score is rated right above Arch Coal, and is preceded by ArcelorMittal.

COMPANY		Customer Loyalty Score
	Tata Sons Ltd	93%
	Reliance	92%
	ArcelorMittal	86%
	Aditya Birla Group	85%
	Arch Coal	60%
	Idea Cellular	N/A

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Aditya Birla Group Product Quality

3.9/5

Aditya Birla Group has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Aditya Birla Group Product Information

Aditya Birla Group’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Aditya Birla Group's product the highest.

Website: http://www.adityabirla.com/

Company Size: 10,000+ Employees

Industry

Tech

FinTech

Quick Insights into Aditya Birla Group Product Quality

Aditya Birla Group's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Other customers.

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Ranked Aditya Birla Group Product Quality the Highest

Tech	4.6
18-25	4.4
Asian or Pacific Islander	4.4

Ranked Aditya Birla Group Product Quality the Lowest

Less than 1 Year	3.4
31-35	3.1
Other	3.1

Aditya Birla Group Product Quality Score by Gender

Male customers rated Aditya Birla Group's Product Quality score 0.8 stars higher than Female customers.

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Male

4.3/5

Female

3.5/5

Aditya Birla Group Product Quality Score by Ethnicity

Aditya Birla Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.1	Other	3.1

Aditya Birla Group Product Quality Score by Age

Aditya Birla Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.4	18-25	4.4
31-35 3.1	31-35	3.1

Aditya Birla Group Product Quality Score by Usage

Aditya Birla Group's Product Quality score was rated the highest by customers who have used Aditya Birla Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.4
1 to 2 Years	4.3
5 to 10 Years	4.3

Aditya Birla Group Product Quality Score by Industry

Aditya Birla Group's Product Quality score was rated 4.6 stars by Tech industry customers.

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Tech	4.6

Aditya Birla Group Product Quality vs. Competitors

Compared to its competitors, Aditya Birla Group's Product Quality score is rated right above ArcelorMittal, and is preceded by Reliance.

COMPANY		Product Quality Score
	Tata Sons Ltd	4.7/5
	Reliance	4.3/5
	Aditya Birla Group	3.9/5
	ArcelorMittal	3.9/5
	Arch Coal	3.7/5
	Idea Cellular	N/A

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Aditya Birla Group Pricing

Aditya Birla Group ROI & Value For Money

3.6/5

Aditya Birla Group has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Aditya Birla Group Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Aditya Birla Group ROI

Aditya Birla Group's ROI score was rated highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Aditya Birla Group's products/services for Less than 1 Year.

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Ranked Aditya Birla Group ROI the Highest

5 to 10 Years	4.1
18-25	3.8
Asian or Pacific Islander	3.6

Ranked Aditya Birla Group ROI the Lowest

31-35	2.8
Other	2.6
Less than 1 Year	2.5

Aditya Birla Group ROI Score by Gender

Male customers rated Aditya Birla Group's ROI score 0.5 stars higher than Female customers.

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Male

3.6/5

Female

3.1/5

Aditya Birla Group ROI Score by Ethnicity

Aditya Birla Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.6	Other	2.6

Aditya Birla Group ROI Score by Age

Aditya Birla Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.8	18-25	3.8
31-35 2.8	31-35	2.8

Aditya Birla Group ROI Score by Usage

Aditya Birla Group's ROI score was rated the highest by customers who have used Aditya Birla Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3.6
5 to 10 Years	4.1

Aditya Birla Group ROI Score by Industry

Aditya Birla Group's ROI score was rated 3.1 stars by Tech industry customers.

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Tech	3.1

Aditya Birla Group Pricing vs. Competitors

Compared to its competitors, Aditya Birla Group's ROI score is rated right above Arch Coal, and is preceded by ArcelorMittal.

COMPANY		Pricing Score
	Tata Sons Ltd	4.5/5
	Reliance	4.1/5
	ArcelorMittal	3.9/5
	Aditya Birla Group	3.6/5
	Arch Coal	3.6/5
	Idea Cellular	N/A

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Aditya Birla Group Customer Satisfaction (CSAT)

Aditya Birla Group Customer Satisfaction (CSAT) Score

91 / 100

Aditya Birla Group has an overall Customer Satisfaction score of 91 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	44%
Satisfied	47%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

44%

Satisfied

47%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Aditya Birla Group Customer Satisfaction

Aditya Birla Group's Customer Satisfaction score was rated highest by customers who have used Aditya Birla Group's products/services for 1 to 2 Years, and rated lowest by customers who have used Aditya Birla Group's products/services for Less than 1 Year.

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Ranked Aditya Birla Group Customer Satisfaction the Highest

1 to 2 Years	100%
Asian or Pacific Islander	80%
Female	80%

Ranked Aditya Birla Group Customer Satisfaction the Lowest

Other	75%
31-35	67%
Less than 1 Year	50%

Aditya Birla Group Customer Satisfaction Score by Gender

Aditya Birla Group's Customer Satisfaction score was rated 80 by both Female and Male customers on Comparably.

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80 / 100

Male

	Very Satisfied	40%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	0%
	Very Dissatisfied	0%

80 / 100

Female

	Very Satisfied	20%
	Satisfied	60%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	20%

Aditya Birla Group Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
80%
Other
75%

CSAT according to Asian or Pacific Islander

Aditya Birla Group's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	20%
Satisfied	60%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

60%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Aditya Birla Group's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

Aditya Birla Group Customer Satisfaction Score by Age

Aditya Birla Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

75%

31-35

67%

Aditya Birla Group Customer Satisfaction Score by Usage

Aditya Birla Group's Customer Satisfaction score was rated the highest by customers who have used Aditya Birla Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	100
5 to 10 Years	100

Aditya Birla Group Customer Satisfaction Score by Industry

Aditya Birla Group's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech	67

Aditya Birla Group Customer Satisfaction vs. Competitors

Compared to its competitors, Aditya Birla Group's Customer Satisfaction score is rated right above Reliance, and is preceded by Tata Sons Ltd.

COMPANY		Customer Satisfaction (CSAT) Score
	Tata Sons Ltd	96%
	Aditya Birla Group	91%
	Reliance	80%
	ArcelorMittal	73%
	Arch Coal	43%
	Idea Cellular	0%

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Aditya Birla Group Customer Service

3.8/5

Aditya Birla Group has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Aditya Birla Group's Customer Service

Website

http://www.adityabirla.com/

Phone Number

66 3 868 5233

Quick Insights into Aditya Birla Group Customer Service

Aditya Birla Group's Customer Service score was rated highest by customers who have used Aditya Birla Group's products/services for 1 to 2 Years, and rated lowest by customers who have used Aditya Birla Group's products/services for Less than 1 Year.

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Ranked Aditya Birla Group Customer Service the Highest

1 to 2 Years	4.5
Male	4.1
Tech	4

Ranked Aditya Birla Group Customer Service the Lowest

Other	3.2
31-35	3.1
Less than 1 Year	2.5

Aditya Birla Group Customer Service Score by Gender

Male customers rated Aditya Birla Group's Customer Service score 0.8 stars higher than Female customers.

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Male

4.1/5

Female

3.3/5

Aditya Birla Group Customer Service Score by Ethnicity

Aditya Birla Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 3.2	Other	3.2

Aditya Birla Group Customer Service Score by Age

Aditya Birla Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
31-35 3.1	31-35	3.1

Aditya Birla Group Customer Service Score by Usage

Aditya Birla Group's Customer Service score was rated the highest by customers who have used Aditya Birla Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	4.5
5 to 10 Years	4.5

Aditya Birla Group Customer Service Score by Industry

Aditya Birla Group's Customer Service score was rated 4 stars by Tech industry customers.

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Tech	4

Aditya Birla Group Customer Service vs. Competitors

Compared to its competitors, Aditya Birla Group's Customer Service score is rated right above Arch Coal, and is preceded by ArcelorMittal.

COMPANY		Customer Service Score
	Tata Sons Ltd	4.6/5
	Reliance	4.3/5
	ArcelorMittal	4.3/5
	Aditya Birla Group	3.8/5
	Arch Coal	3.7/5
	Idea Cellular	N/A

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Aditya Birla Group as an Employer

4.6/5

Aditya Birla Group has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Aditya Birla Group

Santrupt Misra

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Aditya Birla Group scored a 11 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Aditya Birla Group would recommend the brand to a friend. ENPS measures how likely Aditya Birla Group employees would recommend working at Aditya Birla Group to a friend.

Net Promoter Score

NPS Score

47%	Promoters
17%	Passive
36%	Detractors

Employee Net Promoter Score

eNPS Score

57%	Promoters
18%	Passive
25%	Detractors

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