43
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
TCL
Marketing or Exec? Claim Your Free Account
About TCL's Brand
Manufacturer of consumer electronics. The company provides television sets, air conditioners, refrigerators, mobile phones, washing machines and small appliances. Among its major competitors, TCL is ranked in 2nd place for NPS while sharp is 1st, and LG is 3rd.
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
TCL Ranking
- #2 / 4 of its competitors
TCL NPS
TCL's Net Promoter Score (NPS) is a 43 with 64% Promoters, 15% Passives, and 21% Detractors. Net Promoter Score tracks whether TCL's customers would recommend using the product based on a scale of -100 to 100.
TCL Overall NPS
| 64% | Promoters |
|---|---|
| 15% | Passives |
| 21% | Detractors |
TCL NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -100 | Nov 2021 | -100 |
Jul 2022 0 | Jul 2022 | 0 |
Sep 2022 0 | Sep 2022 | 0 |
Dec 2022 25 | Dec 2022 | 25 |
Jan 2023 40 | Jan 2023 | 40 |
Jul 2023 43 | Jul 2023 | 43 |
Dec 2023 25 | Dec 2023 | 25 |
Jan 2024 40 | Jan 2024 | 40 |
Feb 2024 49 | Feb 2024 | 49 |
May 2025 38 | May 2025 | 38 |
Oct 2025 43 | Oct 2025 | 43 |
How Other Brands Compare
TCL is ranked second for NPS among its competitors. sharp and LG come in first and third, with Hisense USA coming in at #4.
TCL |  LG |  sharp |  Hisense USA | |
| Global Ranking | #- | #398 | #- | #- |
| NPS | 43 | 10 | 46 | -39 |
| Valuation Updated every 24 hours for public companies | - | $7.17B | $10.31B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TCL NPS vs. Competitors
Compared to its competitors, TCL's NPS is rated right above LG, and is preceded by sharp.
| COMPANY | NPS Score | |
|---|---|---|
| sharp | 46 |
| TCL | 43 |
| LG | 10 |
| Hisense USA | -39 |
TCL Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of TCL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TCL Customer Loyalty vs. Competitors
Compared to its competitors, TCL's Customer Loyalty score is rated right above LG, and is preceded by sharp.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| sharp | 85% |
| TCL | 81% |
| LG | 77% |
| Hisense USA | 58% |
Unlock TCL Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TCL Customer Loyalty vs. Competitors data and gain insights into your customers today.
TCL Product Quality
4.1/5
TCL has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock TCL's overall Product Quality score rated by its users and customers.
TCL Product Information
TCL’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.tcl.com
- Company Size
- 10,000+ Employees
TCL Product Quality vs. Competitors
Compared to its competitors, TCL's Product Quality score is rated right above LG, and is preceded by sharp.
| COMPANY | Product Quality Score | |
|---|---|---|
| sharp | 4.1/5 |
| TCL | 4.1/5 |
| LG | 3.5/5 |
| Hisense USA | 2.3/5 |
Unlock TCL Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TCL Product Quality vs. Competitors data and gain insights into your customers today.
TCL Pricing
TCL ROI & Value For Money
3.9/5
TCL has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock TCL's overall ROI score rated by its users and customers.
TCL Pricing vs. Competitors
Compared to its competitors, TCL's ROI score is rated right above sharp.
| COMPANY | Pricing Score | |
|---|---|---|
| TCL | 3.9/5 |
| sharp | 3.9/5 |
| LG | 3.3/5 |
| Hisense USA | 2.2/5 |
Unlock TCL ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TCL ROI vs. Competitors data and gain insights into your customers today.
TCL Customer Satisfaction (CSAT)
TCL Customer Satisfaction (CSAT) Score
76 / 100
TCL has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TCL Customer Satisfaction vs. Competitors
Compared to its competitors, TCL's Customer Satisfaction score is rated right above LG, and is preceded by sharp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| sharp | 80% |
| TCL | 76% |
| LG | 69% |
| Hisense USA | 38% |
Unlock TCL Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TCL Customer Satisfaction vs. Competitors data and gain insights into your customers today.
TCL Customer Service
3.8/5
TCL has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock TCL's overall Customer Service score rated by its users and customers.
About TCL's Customer Service
Address
, Huizhou, 516006 British Indian Ocean
Website
www.tcl.com
Phone Number
7
TCL Customer Service vs. Competitors
Compared to its competitors, TCL's Customer Service score is rated right above LG, and is preceded by sharp.
| COMPANY | Customer Service Score | |
|---|---|---|
| sharp | 3.9/5 |
| TCL | 3.8/5 |
| LG | 3.2/5 |
| Hisense USA | 2/5 |
Unlock TCL Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TCL Customer Service vs. Competitors data and gain insights into your customers today.
Consumer vs. Employees
TCL scored a 43 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of TCL would recommend the brand to a friend. ENPS measures how likely TCL employees would recommend working at TCL to a friend.
Net Promoter Score
43
NPS Score
| 64% | Promoters |
|---|---|
| 15% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
