6
NPS
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The RealReal
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About The RealReal's Brand
The RealReal is the leader in authenticated luxury consignment Among its major competitors, The RealReal is ranked in 2nd place for NPS while Calvin Klein is 1st, and Tradesy is 3rd.Their current market cap is $2.04B
Brand at a Glance
69%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
The RealReal CMO
The RealReal Ranking
- #2 / 4 of its competitors
The RealReal NPS
The RealReal's Net Promoter Score (NPS) is a 6 with 46% Promoters, 14% Passives, and 40% Detractors. Net Promoter Score tracks whether The RealReal's customers would recommend using the product based on a scale of -100 to 100.
The RealReal Overall NPS
| 46% | Promoters |
|---|---|
| 14% | Passives |
| 40% | Detractors |
The RealReal NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 7 | Dec 2023 | 7 |
Mar 2024 7 | Mar 2024 | 7 |
Apr 2024 7 | Apr 2024 | 7 |
May 2024 7 | May 2024 | 7 |
Jun 2024 8 | Jun 2024 | 8 |
Jul 2024 6 | Jul 2024 | 6 |
Aug 2024 6 | Aug 2024 | 6 |
Jan 2025 6 | Jan 2025 | 6 |
May 2025 6 | May 2025 | 6 |
Jul 2025 6 | Jul 2025 | 6 |
Oct 2025 6 | Oct 2025 | 6 |
Jan 2026 4 | Jan 2026 | 4 |
How Other Brands Compare
The RealReal is ranked second for NPS among its competitors. Calvin Klein and Tradesy come in first and third, with Fred Meyer Jewelers coming in at #4. Among those competitors, it is the second most valued company behind Calvin Klein.
The RealReal |  Calvin Klein |  Tradesy |  Fred Meyer Jewelers | |
| Global Ranking | #- | #413 | #- | #- |
| NPS | 6 | 30 | -9 | -18 |
| Valuation Updated every 24 hours for public companies | $2.04B | $5.25B | $250.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The RealReal NPS by Gender
Female customers rated The RealReal's NPS 64 points higher than Male customers.
Male
-44
The RealReal's NPS was rated -44 by Male customers on Comparably.
25%
Promoters
6%
Passives
69%
Detractors
Female
20
The RealReal's NPS was rated 20 by Female customers on Comparably.
50%
Promoters
20%
Passives
30%
Detractors
The RealReal NPS by Ethnicity
The RealReal's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 26 | Other | 26 |
The RealReal NPS by Age
The RealReal's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
The RealReal NPS by Usage
The RealReal's NPS was rated the highest by customers who have used The RealReal's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 8 | 1 to 2 Years | 8 |
2 to 5 Years 6 | 2 to 5 Years | 6 |
5 to 10 Years 10 | 5 to 10 Years | 10 |
The RealReal NPS vs. Competitors
Compared to its competitors, The RealReal's NPS is rated right above Tradesy, and is preceded by Calvin Klein.
| COMPANY | NPS Score | |
|---|---|---|
| Calvin Klein | 30 |
| The RealReal | 6 |
| Tradesy | -9 |
| Fred Meyer Jewelers | -18 |
The RealReal Customer Reviews
Out of the 19 The RealReal customer reviews 12 were positive and 7 were constructive. The RealReal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The RealReal Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of The RealReal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The RealReal Customer Loyalty Score by Gender
Female customers rated The RealReal's Customer Loyalty score 7% higher than Male customers.
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Male
66%
Yes
Female
73%
Yes
The RealReal Customer Loyalty Score by Ethnicity
The RealReal's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The RealReal.
75
out of 100
Caucasian
55
out of 100
Hispanic or Latino
55
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
70
out of 100
Other
The RealReal Customer Loyalty Score by Age
The RealReal's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 58% | 18-25 | 58% |
26-30 66% | 26-30 | 66% |
31-35 84% | 31-35 | 84% |
36-40 87% | 36-40 | 87% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 33% | 51-55 | 33% |
56-60 55% | 56-60 | 55% |
61-65 70% | 61-65 | 70% |
The RealReal Customer Loyalty Score by Usage
The RealReal's Customer Loyalty score was rated the highest by customers who have used The RealReal's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The RealReal Customer Loyalty Score by Industry
The RealReal's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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The RealReal Customer Loyalty vs. Competitors
Compared to its competitors, The RealReal's Customer Loyalty score is rated right below Calvin Klein.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fred Meyer Jewelers | 93% |
| Tradesy | 78% |
| Calvin Klein | 77% |
| The RealReal | 69% |
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The RealReal Product Quality
3.6/5
The RealReal has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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The RealReal Product Information
The RealReal’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated The RealReal's product the highest. Reviewers from the Tech industry rated The RealReal the lowest at 3.3.
- Website
- http://www.therealreal.com
- Company Size
- 1,001-5,000 Employees
Industry
Luxury Goods and Jewelry
Quick Insights into The RealReal Product Quality
The RealReal's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 51-55.
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Ranked The RealReal Product Quality the Highest
Ranked The RealReal Product Quality the Lowest
The RealReal Product Quality Score by Gender
Female customers rated The RealReal's Product Quality score 0.6 stars higher than Male customers.
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Male
3.2/5
Female
3.8/5
The RealReal Product Quality Score by Ethnicity
The RealReal's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The RealReal.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4 | Other | 4 |
The RealReal Product Quality Score by Age
The RealReal's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.2 | 46-50 | 3.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 3.5 | 61-65 | 3.5 |
The RealReal Product Quality Score by Usage
The RealReal's Product Quality score was rated the highest by customers who have used The RealReal's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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The RealReal Product Quality Score by Industry
The RealReal's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Legal industry customers.
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The RealReal Product Quality vs. Competitors
Compared to its competitors, The RealReal's Product Quality score is rated right above Tradesy, and is preceded by Calvin Klein.
| COMPANY | Product Quality Score | |
|---|---|---|
| Calvin Klein | 4.1/5 |
| The RealReal | 3.6/5 |
| Tradesy | 3.5/5 |
| Fred Meyer Jewelers | 2.8/5 |
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The RealReal Pricing
The RealReal ROI & Value For Money
3.4/5
The RealReal has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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The RealReal Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Legal industry think that they had the lowest ROI from The RealReal.
Quick Insights into The RealReal ROI
The RealReal's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 56-60.
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Ranked The RealReal ROI the Highest
Ranked The RealReal ROI the Lowest
The RealReal ROI Score by Gender
Female customers rated The RealReal's ROI score 0.5 stars higher than Male customers.
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Male
3/5
Female
3.5/5
The RealReal ROI Score by Ethnicity
The RealReal's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The RealReal.
0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.8 | Other | 3.8 |
The RealReal ROI Score by Age
The RealReal's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 4 | 61-65 | 4 |
The RealReal ROI Score by Usage
The RealReal's ROI score was rated the highest by customers who have used The RealReal's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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The RealReal ROI Score by Industry
The RealReal's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Legal industry customers.
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The RealReal Pricing vs. Competitors
Compared to its competitors, The RealReal's ROI score is rated right above Tradesy, and is preceded by Calvin Klein.
| COMPANY | Pricing Score | |
|---|---|---|
| Calvin Klein | 3.9/5 |
| The RealReal | 3.4/5 |
| Tradesy | 3.4/5 |
| Fred Meyer Jewelers | 2.6/5 |
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The RealReal Customer Satisfaction (CSAT)
The RealReal Customer Satisfaction (CSAT) Score
67 / 100
The RealReal has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
36%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
2%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The RealReal Customer Satisfaction
The RealReal's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers ages 51-55.
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Ranked The RealReal Customer Satisfaction the Highest
Ranked The RealReal Customer Satisfaction the Lowest
The RealReal Customer Satisfaction Score by Gender
Female customers rated The RealReal's Customer Satisfaction score 28 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
74 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 4% | |
Very Dissatisfied | 9% |
The RealReal Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The RealReal's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
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59 / 100
Very Satisfied
24%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
24%
CSAT according to Hispanic or Latino
The RealReal's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
The RealReal's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
The RealReal's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
29%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Other
The RealReal's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
0%
Very Dissatisfied
7%
The RealReal Customer Satisfaction Score by Age
The RealReal's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 79% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 56% | |||||||||||||||
| 41-45 | 76% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 33% |
The RealReal Customer Satisfaction Score by Usage
The RealReal's Customer Satisfaction score was rated the highest by customers who have used The RealReal's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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The RealReal Customer Satisfaction Score by Industry
The RealReal's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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{
"title": "The RealReal Customer Satisfaction Score by Industry",
"text": "The RealReal's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "The RealReal's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "The RealReal's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "The RealReal's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
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"groupId": 499,
"score": 77,
"stars": 0,
"csatScore": 77,
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]
}The RealReal Customer Satisfaction vs. Competitors
Compared to its competitors, The RealReal's Customer Satisfaction score is rated right above Fred Meyer Jewelers, and is preceded by Calvin Klein.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tradesy | 89% |
| Calvin Klein | 80% |
| The RealReal | 67% |
| Fred Meyer Jewelers | 50% |
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The RealReal Customer Service
3.6/5
The RealReal has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About The RealReal's Customer Service
Address
San Francisco, CA 94107
Website
http://www.therealreal.com
Phone Number
(855) 435-5893
Quick Insights into The RealReal Customer Service
The RealReal's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 56-60.
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Ranked The RealReal Customer Service the Highest
Ranked The RealReal Customer Service the Lowest
The RealReal Customer Service Score by Gender
Female customers rated The RealReal's Customer Service score 0.6 stars higher than Male customers.
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Male
3.1/5
Female
3.7/5
The RealReal Customer Service Score by Ethnicity
The RealReal's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The RealReal.
0
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40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.9 | Other | 3.9 |
The RealReal Customer Service Score by Age
The RealReal's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.1 | 46-50 | 3.1 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 3.6 | 61-65 | 3.6 |
The RealReal Customer Service Score by Usage
The RealReal's Customer Service score was rated the highest by customers who have used The RealReal's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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The RealReal Customer Service Score by Industry
The RealReal's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Legal industry customers.
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The RealReal Customer Service vs. Competitors
Compared to its competitors, The RealReal's Customer Service score is rated right above Tradesy, and is preceded by Calvin Klein.
| COMPANY | Customer Service Score | |
|---|---|---|
| Calvin Klein | 4/5 |
| The RealReal | 3.6/5 |
| Tradesy | 3.4/5 |
| Fred Meyer Jewelers | 3/5 |
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The RealReal as an Employer
2.8/5
The RealReal has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
The RealReal scored a 6 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of The RealReal would recommend the brand to a friend. ENPS measures how likely The RealReal employees would recommend working at The RealReal to a friend.
Net Promoter Score
6
NPS Score
| 46% | Promoters |
|---|---|
| 14% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-21
eNPS Score
| 35% | Promoters |
|---|---|
| 9% | Passive |
| 56% | Detractors |
