-100
NPS
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The RepTrak Company
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About The RepTrak Company's Brand
At The RepTrak Company™, our purpose is to prove that saying and doing the right thing is good for business. This is at the core of everything we do. Our patent-pending proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies. Our longitudinal perception data, dating back over 20 years, makes it the only and largest platform database of its kind, collecting over 1 million company ratings per year, and used by CEOs, CCOs, Boards, and Executives of Fortune 500 clients in more than 60 countries worldwide. We provide clients with data-driven insights on how to prioritize, implement, and prove the impact of doing and saying the right things. Addressing these challenges for today’s corporations – life after COVID, understanding how to enact DEI principles, ongoing high expectations around innovation and ethics – is our everyday work. Among its major competitors, The RepTrak Company is ranked in 3rd place for NPS while Ipsos is 1st, and Kantar is 2nd.
Brand at a Glance
53%
Customer Loyalty
2.6/5
Product Quality
2.4/5
Pricing
2.5/5
Customer Service
The RepTrak Company Ranking
- #3 / 4 of its competitors
The RepTrak Company NPS
The RepTrak Company's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether The RepTrak Company's customers would recommend using the product based on a scale of -100 to 100.
The RepTrak Company Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
The RepTrak Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 -100 | Apr 2021 | -100 |
May 2024 -100 | May 2024 | -100 |
How Other Brands Compare
The RepTrak Company is ranked third for NPS among its competitors. Ipsos and Kantar come in first and second, with The Harris Poll coming in at #4.
The RepTrak Company |  Ipsos |  Kantar |  The Harris Poll | |
| Global Ranking | #- | #745 | #- | #- |
| NPS | -100 | 25 | 3 | - |
| Valuation Updated every 24 hours for public companies | - | $1.16B | $15.87B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The RepTrak Company NPS vs. Competitors
Compared to its competitors, The RepTrak Company's NPS is rated right below Kantar.
| COMPANY | NPS Score | |
|---|---|---|
| Ipsos | 25 |
| Kantar | 3 |
| The RepTrak Company | -100 |
The RepTrak Company Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of The RepTrak Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The RepTrak Company Customer Loyalty vs. Competitors
Compared to its competitors, The RepTrak Company's Customer Loyalty score is rated right below Kantar.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ipsos | 76% |
| Kantar | 73% |
| The RepTrak Company | 53% |
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The RepTrak Company Product Quality
2.6/5
The RepTrak Company has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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The RepTrak Company Product Information
The RepTrak Company’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- http://www.reptrak.com
- Company Size
- 51-200 Employees
Industry
Business and Consumer Services
The RepTrak Company Product Quality vs. Competitors
Compared to its competitors, The RepTrak Company's Product Quality score is rated right below Kantar.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ipsos | 3.9/5 |
| Kantar | 3.9/5 |
| The RepTrak Company | 2.6/5 |
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The RepTrak Company Pricing
The RepTrak Company ROI & Value For Money
2.4/5
The RepTrak Company has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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The RepTrak Company Pricing vs. Competitors
Compared to its competitors, The RepTrak Company's ROI score is rated right below Kantar.
| COMPANY | Pricing Score | |
|---|---|---|
| Ipsos | 3.7/5 |
| Kantar | 3.4/5 |
| The RepTrak Company | 2.4/5 |
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The RepTrak Company Customer Service
2.5/5
The RepTrak Company has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About The RepTrak Company's Customer Service
Address
31 Milk Street #960969, Boston, MA 02196
Website
http://www.reptrak.com
Phone Number
617-758-0955
The RepTrak Company's Social Links
The RepTrak Company Customer Service vs. Competitors
Compared to its competitors, The RepTrak Company's Customer Service score is rated right below Kantar.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ipsos | 3.8/5 |
| Kantar | 3.7/5 |
| The RepTrak Company | 2.5/5 |
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The RepTrak Company as an Employer
4.5/5
The RepTrak Company has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The RepTrak Company scored a -100 for Net Promoter Score and a 58 for Employee Net Promoter Score. NPS gauges how likely a customer of The RepTrak Company would recommend the brand to a friend. ENPS measures how likely The RepTrak Company employees would recommend working at The RepTrak Company to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
58
eNPS Score
| 72% | Promoters |
|---|---|
| 14% | Passive |
| 14% | Detractors |
