

Tidal builds technology to power influencer networks and ""content communities"" powered by prosumer creative individuals online. Among its major competitors, Tidal is ranked in 4th place for NPS while CJ E&M is 1st, and Spotify is 2nd.
Tidal's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Tidal's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 -100 | Feb 2023 | -100 |
Tidal is ranked #4 for NPS among its competitors. CJ E&M and Spotify come in first and second, with SoundCloud coming in at third.
![]() Tidal | ![]() Spotify | ![]() SoundCloud | ![]() CJ E&M | |
| Global Ranking | #- | #10 | #706 | #- |
| NPS | -100 | 49 | 30 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $49.43B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.