45
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Toluna
Marketing or Exec? Claim Your Free Account
About Toluna's Brand
Toluna provides an online market research tech suite that enables organizations to create surveys, manage panels, and build communities. Among its major competitors, Toluna is ranked in 2nd place for NPS while SurveyMonkey is 1st, and Dynata is 3rd.Their current valuation is $36.94M
Brand at a Glance
81%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
3.6/5
Customer Service
Toluna Ranking
- #2 / 4 of its competitors
Toluna NPS
Toluna's Net Promoter Score (NPS) is a 45 with 66% Promoters, 13% Passives, and 21% Detractors. Net Promoter Score tracks whether Toluna's customers would recommend using the product based on a scale of -100 to 100.
Toluna Overall NPS
| 66% | Promoters |
|---|---|
| 13% | Passives |
| 21% | Detractors |
Toluna NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 51 | Aug 2020 | 51 |
Jul 2021 51 | Jul 2021 | 51 |
Aug 2021 48 | Aug 2021 | 48 |
Sep 2022 48 | Sep 2022 | 48 |
Apr 2023 49 | Apr 2023 | 49 |
Jun 2023 51 | Jun 2023 | 51 |
Oct 2023 48 | Oct 2023 | 48 |
Feb 2024 50 | Feb 2024 | 50 |
Apr 2024 48 | Apr 2024 | 48 |
May 2024 46 | May 2024 | 46 |
How Other Brands Compare
Toluna is ranked second for NPS among its competitors. SurveyMonkey and Dynata come in first and third, with Instantly coming in at #4. Among those competitors, it is the second most valued company behind SurveyMonkey.
Toluna |  SurveyMonkey |  Dynata |  Instantly | |
| Global Ranking | #- | #409 | #- | #- |
| NPS | 45 | 54 | -21 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $36.94M | $2.72B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Toluna NPS by Gender
Toluna's NPS was rated 25 by Female customers on Comparably.
Female
25
Toluna's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Male
N/A
Toluna's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Toluna NPS by Ethnicity
Toluna's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Toluna NPS by Usage
Toluna's NPS was rated the highest by customers who have used Toluna's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 39 | Less than 1 Year | 39 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
Toluna NPS vs. Competitors
Compared to its competitors, Toluna's NPS is rated right above Dynata, and is preceded by SurveyMonkey.
| COMPANY | NPS Score | |
|---|---|---|
| SurveyMonkey | 54 |
| Toluna | 45 |
| Dynata | -21 |
Toluna Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Toluna users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Toluna Customer Loyalty Score by Gender
Toluna's Customer Loyalty score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Toluna.
Female
100%
Yes
Male
N/A
Yes
Toluna Customer Loyalty Score by Ethnicity
Toluna's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Toluna.
70
out of 100
Caucasian
Toluna Customer Loyalty vs. Competitors
Compared to its competitors, Toluna's Customer Loyalty score is rated right above Dynata, and is preceded by SurveyMonkey.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SurveyMonkey | 81% |
| Toluna | 81% |
| Dynata | 68% |
Unlock Toluna Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Toluna Customer Loyalty vs. Competitors data and gain insights into your customers today.
Toluna Product Quality
4.2/5
Toluna has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Toluna's overall Product Quality score rated by its users and customers.
Toluna Product Information
Toluna serves markets in the United States, Europe, Japan, Australia, Canada, United Kingdom, Germany, and Brazil. Toluna supports Web devices and offers products for small, medium, and large sized businesses.
Toluna’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Toluna's product the highest. Reviewers from the Tech industry rated Toluna the lowest at 3.6.
- Website
- http://www.toluna-group.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Business Services
Content
Enterprise
On Demand
Languages Supported
English
French
German
Portuguese
Spanish
Japanese
Italian
Product Type
Online Survey Software
Survey Software
Market Research Software
Patient Engagement Software
Quick Insights into Toluna Product Quality
Toluna's Product Quality score was rated highest by customers who have used Toluna's products/services for 2 to 5 Years, and rated lowest by customers who have used Toluna's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Toluna's Product Quality.
Ranked Toluna Product Quality the Highest
Ranked Toluna Product Quality the Lowest
Toluna Product Quality Score by Gender
Toluna's Product Quality score was rated 3.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Toluna.
Female
3.6/5
Male
N/A
Toluna Product Quality Score by Ethnicity
Toluna's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Toluna.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Toluna Product Quality Score by Usage
Toluna's Product Quality score was rated the highest by customers who have used Toluna's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Toluna Product Quality Score by Industry
Toluna's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Toluna Product Quality vs. Competitors
Compared to its competitors, Toluna's Product Quality score is rated right above Dynata, and is preceded by SurveyMonkey.
| COMPANY | Product Quality Score | |
|---|---|---|
| SurveyMonkey | 4.2/5 |
| Toluna | 4.2/5 |
| Dynata | 3.3/5 |
Unlock Toluna Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Toluna Product Quality vs. Competitors data and gain insights into your customers today.
Toluna Pricing
Toluna ROI & Value For Money
4.2/5
Toluna has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Toluna's overall ROI score rated by its users and customers.
Toluna Pricing Plans
Toluna has a pricing structure that accommodates small, medium, and large businesses. Starting from $85/month, Toluna uses a subscription model and offers the following: Premium: $85/month for all standard features plus advanced customization, custom javascript, secure video hosting, unlimited email invites, advan and Prices are based on user that have their own survey respondents. Contact Toluna for pricing information for users who need access to survey respo.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Toluna.
Who Uses Toluna?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Toluna ROI
Toluna's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Toluna's ROI score.
Ranked Toluna ROI the Highest
Ranked Toluna ROI the Lowest
Toluna ROI Score by Gender
Toluna's ROI score was rated 3.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Toluna.
Female
3.7/5
Male
N/A
Toluna ROI Score by Ethnicity
Toluna's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Toluna.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Toluna ROI Score by Industry
Toluna's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Toluna Pricing vs. Competitors
Compared to its competitors, Toluna's ROI score is rated right above Dynata, and is preceded by SurveyMonkey.
| COMPANY | Pricing Score | |
|---|---|---|
| SurveyMonkey | 4.3/5 |
| Toluna | 4.2/5 |
| Dynata | 3/5 |
Unlock Toluna ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Toluna ROI vs. Competitors data and gain insights into your customers today.
Toluna Customer Satisfaction (CSAT)
Toluna Customer Satisfaction (CSAT) Score
50 / 100
Toluna has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
13%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Toluna Customer Satisfaction
Toluna's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Toluna's Customer Satisfaction.
Ranked Toluna Customer Satisfaction the Highest
Toluna Customer Satisfaction Score by Gender
Toluna's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Toluna.
67 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Toluna Customer Satisfaction vs. Competitors
Compared to its competitors, Toluna's Customer Satisfaction score is rated right below Dynata.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SurveyMonkey | 83% |
| Dynata | 57% |
| Toluna | 50% |
Unlock Toluna Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Toluna Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Toluna Customer Service
3.6/5
Toluna has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Toluna's overall Customer Service score rated by its users and customers.
About Toluna's Customer Service
Address
1 bis rue Collange, Paris, TN 92300
Website
http://www.toluna-group.com
Quick Insights into Toluna Customer Service
Toluna's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Toluna's Customer Service score.
Ranked Toluna Customer Service the Highest
Toluna Customer Service Score by Gender
Toluna's Customer Service score was rated 3.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Toluna.
Female
3.7/5
Male
N/A
Toluna Customer Service Score by Ethnicity
Toluna's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Toluna.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Toluna Customer Service vs. Competitors
Compared to its competitors, Toluna's Customer Service score is rated right above Dynata, and is preceded by SurveyMonkey.
| COMPANY | Customer Service Score | |
|---|---|---|
| SurveyMonkey | 4.2/5 |
| Toluna | 3.6/5 |
| Dynata | 3/5 |
Unlock Toluna Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Toluna Customer Service vs. Competitors data and gain insights into your customers today.
Toluna as an Employer
4.5/5
Toluna has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Toluna scored a 45 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Toluna would recommend the brand to a friend. ENPS measures how likely Toluna employees would recommend working at Toluna to a friend.
Net Promoter Score
45
NPS Score
| 66% | Promoters |
|---|---|
| 13% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 44% | Promoters |
|---|---|
| 31% | Passive |
| 25% | Detractors |
