

TracFone Wireless is known for its coverage in 99.6% of the cellular populations. Among its major competitors, TracFone Wireless is ranked in 3rd place for NPS while Verizon is 1st, and Cricket Wireless is 2nd.Their current valuation is $5.11B
TracFone Wireless's Net Promoter Score (NPS) is a -90 with 4% Promoters, 2% Passives, and 94% Detractors. Net Promoter Score tracks whether TracFone Wireless's customers would recommend using the product based on a scale of -100 to 100.
| 4% | Promoters |
|---|---|
| 2% | Passives |
| 94% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -92 | Feb 2025 | -92 |
Mar 2025 -92 | Mar 2025 | -92 |
Apr 2025 -89 | Apr 2025 | -89 |
May 2025 -91 | May 2025 | -91 |
Jun 2025 -91 | Jun 2025 | -91 |
Jul 2025 -91 | Jul 2025 | -91 |
Aug 2025 -91 | Aug 2025 | -91 |
Sep 2025 -91 | Sep 2025 | -91 |
Oct 2025 -91 | Oct 2025 | -91 |
Nov 2025 -91 | Nov 2025 | -91 |
Dec 2025 -91 | Dec 2025 | -91 |
Jan 2026 -91 | Jan 2026 | -91 |
TracFone Wireless is ranked third for NPS among its competitors. Verizon and Cricket Wireless come in first and second. Among those competitors, it is the second most valued company behind Verizon.
![]() TracFone Wireless | ![]() Verizon | ![]() Cricket Wireless | |
| Global Ranking | #- | #108 | #- |
| NPS | -90 | 1 | -72 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $5.11B | $241.36B | $459.58M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated TracFone Wireless's NPS 2 points higher than Female customers.
TracFone Wireless's NPS was rated -92 by Male customers on Comparably.
TracFone Wireless's NPS was rated -94 by Female customers on Comparably.
TracFone Wireless's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -95 | Caucasian | -95 |
Hispanic or Latino -86 | Hispanic or Latino | -86 |
African American/Black -82 | African American/Black | -82 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Native American -82 | Native American | -82 |
Other -97 | Other | -97 |
TracFone Wireless's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
TracFone Wireless's NPS was rated the highest by customers who have used TracFone Wireless's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -96 | Less than 1 Year | -96 |
1 to 2 Years -76 | 1 to 2 Years | -76 |
2 to 5 Years -98 | 2 to 5 Years | -98 |
5 to 10 Years -99 | 5 to 10 Years | -99 |
Over 10 Years -93 | Over 10 Years | -93 |
Compared to its competitors, TracFone Wireless's NPS is rated right below Cricket Wireless.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Verizon | 1 |
![]() | Cricket Wireless | -72 |
![]() | TracFone Wireless | -90 |
Out of the 154 TracFone Wireless customer reviews 12 were positive and 142 were constructive. TracFone Wireless customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of TracFone Wireless users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated TracFone Wireless's Customer Loyalty score 5% higher than Male customers.
TracFone Wireless's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
TracFone Wireless's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 35% | 18-25 | 35% |
26-30 55% | 26-30 | 55% |
31-35 85% | 31-35 | 85% |
36-40 64% | 36-40 | 64% |
41-45 76% | 41-45 | 76% |
46-50 90% | 46-50 | 90% |
51-55 78% | 51-55 | 78% |
56-60 87% | 56-60 | 87% |
61-65 84% | 61-65 | 84% |
66+ 81% | 66+ | 81% |
TracFone Wireless's Customer Loyalty score was rated the highest by customers who have used TracFone Wireless's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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TracFone Wireless's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, TracFone Wireless's Customer Loyalty score is rated right below Verizon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Cricket Wireless | 82% |
![]() | Verizon | 80% |
![]() | TracFone Wireless | 80% |
TracFone Wireless has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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TracFone Wireless’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Utilities industry rated TracFone Wireless's product the highest. Reviewers from the Government and Public Policy industry rated TracFone Wireless the lowest at 1.6.
TracFone Wireless's Product Quality score was rated highest by customers from the Utilities industry, and rated lowest by customers from the Wholesale industry.
TracFone Wireless's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
TracFone Wireless's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
TracFone Wireless's Product Quality score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
TracFone Wireless's Product Quality score was rated 1.5 stars by customers who have used TracFone Wireless's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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TracFone Wireless's Product Quality score was rated the highest by Utilities industry customers, and the lowest by Wholesale industry customers.
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Compared to its competitors, TracFone Wireless's Product Quality score is rated right below Cricket Wireless.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Verizon | 3.3/5 |
![]() | Cricket Wireless | 1.5/5 |
![]() | TracFone Wireless | 1.5/5 |
TracFone Wireless has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock TracFone Wireless' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Utilities industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from TracFone Wireless.
TracFone Wireless's ROI score was rated highest by customers from the Utilities industry, and rated lowest by customers from the Wholesale industry.
Female customers rated TracFone Wireless's ROI score 0.1 stars higher than Male customers.
TracFone Wireless's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
TracFone Wireless's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 1.6 | 18-25 | 1.6 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
TracFone Wireless's ROI score was rated the highest by customers who have used TracFone Wireless's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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TracFone Wireless's ROI score was rated the highest by Utilities industry customers, and the lowest by Wholesale industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, TracFone Wireless's ROI score is rated right below Cricket Wireless.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Verizon | 3.1/5 |
![]() | Cricket Wireless | 1.6/5 |
![]() | TracFone Wireless | 1.5/5 |
TracFone Wireless has an overall Customer Satisfaction score of 6 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TracFone Wireless's Customer Satisfaction score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers from the Transportation industry.
Male customers rated TracFone Wireless's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 3% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 15% | |
Very Dissatisfied | 76% |
Very Satisfied | 1% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 13% | |
Very Dissatisfied | 81% |
TracFone Wireless' Customer Satisfaction (CSAT) score was rated 5% according to Caucasian users and customers.
TracFone Wireless' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
TracFone Wireless' Customer Satisfaction (CSAT) score was rated 19% according to African American/Black users and customers.
TracFone Wireless' Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
TracFone Wireless' Customer Satisfaction (CSAT) score was rated 10% according to Native American users and customers.
TracFone Wireless' Customer Satisfaction (CSAT) score was rated 2% according to Other users and customers.
TracFone Wireless's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 10% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 21% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 5% | |||||||||||||||
| 46-50 | 5% | |||||||||||||||
| 51-55 | 2% | |||||||||||||||
| 56-60 | 6% | |||||||||||||||
| 61-65 | 5% | |||||||||||||||
| 66+ | 5% |
TracFone Wireless's Customer Satisfaction score was rated the highest by customers who have used TracFone Wireless's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
TracFone Wireless's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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"groupId": 521,
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"groupId": 522,
"score": 6,
"stars": 0,
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{
"label": "Hospitality",
"groupId": 523,
"score": 0,
"stars": 0,
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{
"label": "Insurance",
"groupId": 526,
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"stars": 0,
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{
"label": "Legal",
"groupId": 529,
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"label": "Logistics and Supply Chain",
"groupId": 531,
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}Compared to its competitors, TracFone Wireless's Customer Satisfaction score is rated right below Cricket Wireless.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Verizon | 55% |
![]() | Cricket Wireless | 18% |
![]() | TracFone Wireless | 6% |
TracFone Wireless has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock TracFone Wireless' overall Customer Service score rated by its users and customers.
Miami, FL 33178
http://www.tracfone.com/
TracFone Wireless's Customer Service score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Wholesale industry.
TracFone Wireless's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
TracFone Wireless's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
TracFone Wireless's Customer Service score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
TracFone Wireless's Customer Service score was rated 1.5 stars by customers who have used TracFone Wireless's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
TracFone Wireless's Customer Service score was rated the highest by Restaurants industry customers, and the lowest by Wholesale industry customers.
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Compared to its competitors, TracFone Wireless's Customer Service score is rated right below Cricket Wireless.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Verizon | 3.2/5 |
![]() | Cricket Wireless | 1.5/5 |
![]() | TracFone Wireless | 1.5/5 |
TracFone Wireless has a 2.4/5 stars for its overall company culture rated by their employees

In the Bottom 10% of Similar Sized Companies on Comparably.
TracFone Wireless scored a -90 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of TracFone Wireless would recommend the brand to a friend. ENPS measures how likely TracFone Wireless employees would recommend working at TracFone Wireless to a friend.
| 4% | Promoters |
|---|---|
| 2% | Passive |
| 94% | Detractors |
| 26% | Promoters |
|---|---|
| 16% | Passive |
| 58% | Detractors |