36
NPS
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Tradeweb
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About Tradeweb's Brand
Tradeweb Markets is a leading global marketplace for electronic fixed income Among its major competitors, Tradeweb is ranked in 1st place for NPS while KPMG is 2nd, and American Cancer Society is 3rd.
Brand at a Glance
67%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Tradeweb Ranking
- #1 / 4 of its competitors
Tradeweb NPS
Tradeweb's Net Promoter Score (NPS) is a 36 with 65% Promoters, 6% Passives, and 29% Detractors. Net Promoter Score tracks whether Tradeweb's customers would recommend using the product based on a scale of -100 to 100.
Tradeweb Overall NPS
| 65% | Promoters |
|---|---|
| 6% | Passives |
| 29% | Detractors |
Tradeweb NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 -100 | Feb 2021 | -100 |
Mar 2022 -100 | Mar 2022 | -100 |
May 2022 -33 | May 2022 | -33 |
Sep 2022 0 | Sep 2022 | 0 |
Dec 2022 20 | Dec 2022 | 20 |
Aug 2023 33 | Aug 2023 | 33 |
Sep 2023 15 | Sep 2023 | 15 |
Oct 2023 25 | Oct 2023 | 25 |
Nov 2023 30 | Nov 2023 | 30 |
Feb 2024 25 | Feb 2024 | 25 |
Apr 2024 14 | Apr 2024 | 14 |
Apr 2025 34 | Apr 2025 | 34 |
How Other Brands Compare
Tradeweb is ranked first for NPS among its competitors. KPMG and American Cancer Society come in second and third, with trueEX coming in at #4.
Tradeweb |  KPMG |  trueEX |  American Cancer Society | |
| Global Ranking | #- | #468 | #- | #- |
| NPS | 36 | 25 | -100 | -40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $100.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tradeweb NPS by Age
Tradeweb's NPS was rated 0 points by customers ages 36-40 on Comparably.
Tradeweb NPS vs. Competitors
Compared to its competitors, Tradeweb's NPS is rated right above KPMG.
| COMPANY | NPS Score | |
|---|---|---|
| Tradeweb | 36 |
| KPMG | 25 |
| American Cancer Society | -40 |
| trueEX | -100 |
Tradeweb Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Tradeweb users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Tradeweb Customer Loyalty Score by Age
Tradeweb's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
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| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
Tradeweb Customer Loyalty vs. Competitors
Compared to its competitors, Tradeweb's Customer Loyalty score is rated right above American Cancer Society, and is preceded by KPMG.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| trueEX | 100% |
| KPMG | 74% |
| Tradeweb | 67% |
| American Cancer Society | 62% |
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Tradeweb Product Quality
3.6/5
Tradeweb has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Tradeweb Product Information
Tradeweb’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.tradeweb.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
FinTech
Marketplaces
Quick Insights into Tradeweb Product Quality
Tradeweb's Product Quality score was rated highest by customers ages 36-40.
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Ranked Tradeweb Product Quality the Highest
Tradeweb Product Quality Score by Age
Tradeweb's Product Quality score was rated 3.1 stars by customers ages 36-40 on Comparably.
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| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
Tradeweb Product Quality vs. Competitors
Compared to its competitors, Tradeweb's Product Quality score is rated right above American Cancer Society, and is preceded by KPMG.
| COMPANY | Product Quality Score | |
|---|---|---|
| KPMG | 3.8/5 |
| Tradeweb | 3.6/5 |
| American Cancer Society | 2.6/5 |
| trueEX | 1.5/5 |
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Tradeweb Pricing
Tradeweb ROI & Value For Money
3.6/5
Tradeweb has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Tradeweb ROI
Tradeweb's ROI score was rated highest by customers ages 36-40.
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Ranked Tradeweb ROI the Highest
Tradeweb ROI Score by Age
Tradeweb's ROI score was rated 2.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Tradeweb.
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| Summary | Age | Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
Tradeweb Pricing vs. Competitors
Compared to its competitors, Tradeweb's ROI score is rated right above American Cancer Society, and is preceded by KPMG.
| COMPANY | Pricing Score | |
|---|---|---|
| KPMG | 3.8/5 |
| Tradeweb | 3.6/5 |
| American Cancer Society | 3.1/5 |
| trueEX | 1.5/5 |
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Tradeweb Customer Satisfaction (CSAT)
Tradeweb Customer Satisfaction (CSAT) Score
60 / 100
Tradeweb has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
13%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Tradeweb Customer Satisfaction
Tradeweb's Customer Satisfaction score was rated highest by customers ages 36-40.
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Ranked Tradeweb Customer Satisfaction the Highest
Tradeweb Customer Satisfaction Score by Age
Tradeweb's Customer Satisfaction score was rated 33 points by customers ages 36-40 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% |
Tradeweb Customer Satisfaction vs. Competitors
Compared to its competitors, Tradeweb's Customer Satisfaction score is rated right above American Cancer Society, and is preceded by KPMG.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| KPMG | 77% |
| Tradeweb | 60% |
| American Cancer Society | 43% |
| trueEX | 0% |
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Tradeweb Customer Service
3.6/5
Tradeweb has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Tradeweb's Customer Service
Address
1177 Avenue of the Americas, New York City, NY
Website
http://www.tradeweb.com/
Phone Number
(800)541-2268
Quick Insights into Tradeweb Customer Service
Tradeweb's Customer Service score was rated highest by customers ages 36-40.
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Ranked Tradeweb Customer Service the Highest
Tradeweb Customer Service Score by Age
Tradeweb's Customer Service score was rated 3 stars by customers ages 36-40 on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
Tradeweb Customer Service vs. Competitors
Compared to its competitors, Tradeweb's Customer Service score is rated right above American Cancer Society, and is preceded by KPMG.
| COMPANY | Customer Service Score | |
|---|---|---|
| KPMG | 4/5 |
| Tradeweb | 3.6/5 |
| American Cancer Society | 3.2/5 |
| trueEX | 1.5/5 |
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Tradeweb as an Employer
3.4/5
Tradeweb has a 3.4/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Tradeweb scored a 36 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Tradeweb would recommend the brand to a friend. ENPS measures how likely Tradeweb employees would recommend working at Tradeweb to a friend.
Net Promoter Score
36
NPS Score
| 65% | Promoters |
|---|---|
| 6% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 41% | Promoters |
|---|---|
| 42% | Passive |
| 17% | Detractors |
