UCB NPS & Customer Reviews

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UCB

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About UCB's Brand

Developer and marketer of drugs. The company specializes in the research, development and market of drugs, pharmaceutical and biotechnological products. Among its major competitors, UCB is ranked in 5th place for NPS while GSK is 1st, and Bristol Myers Squibb is 2nd.

Brand at a Glance

88%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

3.8/5

Customer Service

UCB Ranking

^#4 / 4 of its competitors

UCB NPS

UCB's Net Promoter Score (NPS) is a -3 with 39% Promoters, 19% Passives, and 42% Detractors. Net Promoter Score tracks whether UCB's customers would recommend using the product based on a scale of -100 to 100.

UCB Overall NPS

-3

NPS

39%	Promoters
19%	Passives
42%	Detractors

UCB NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2023 -5	Jul 2023	-5
Aug 2023 -1	Aug 2023	-1
Nov 2023 -13	Nov 2023	-13
Feb 2024 -12	Feb 2024	-12
Mar 2024 -11	Mar 2024	-11
Apr 2024 -12	Apr 2024	-12
May 2024 -11	May 2024	-11
Sep 2024 -13	Sep 2024	-13
Oct 2024 -9	Oct 2024	-9
Nov 2024 -9	Nov 2024	-9
Jan 2025 -5	Jan 2025	-5
Feb 2025 -4	Feb 2025	-4

How Other Brands Compare

UCB is ranked #4 for NPS among its competitors. GSK and Bristol Myers Squibb come in first and second, with Sanofi coming in at third.

	UCB	Bristol Myers Squibb	GSK	Sanofi
Global Ranking	#-	#205	#881	#-
NPS	-3	27	32	21
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	-	$140.58B	-	$129.27B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

UCB NPS by Gender

Female customers rated UCB's NPS 72 points higher than Male customers.

Male

-15

UCB's NPS was rated -15 by Male customers on Comparably.

28%

Promoters

29%

Passives

43%

Detractors

Female

UCB's NPS was rated 57 by Female customers on Comparably.

71%

Promoters

15%

Passives

14%

Detractors

UCB NPS by Ethnicity

UCB's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 100	Caucasian	100
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black 0	African American/Black	0
Asian or Pacific Islander -67	Asian or Pacific Islander	-67

UCB NPS by Age

UCB's NPS was rated 34 points by customers ages 46-50 and customers ages 51-55 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

46-50

67%

33%

51-55

67%

33%

UCB NPS by Usage

UCB's NPS was rated the highest by customers who have used UCB's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 100	Less than 1 Year	100
1 to 2 Years 20	1 to 2 Years	20
2 to 5 Years -25	2 to 5 Years	-25

UCB NPS vs. Competitors

Compared to its competitors, UCB's NPS is rated right below Encysive Pharmaceuticals.

COMPANY		NPS Score
	GSK	32
	Bristol Myers Squibb	27
	Sanofi	21
	GENEWIZ	0
	Encysive Pharmaceuticals	N/A
	UCB	-3

UCB Customer Reviews

Out of the 2 UCB customer reviews 2 were positive and 0 were constructive. UCB customer reviews reflect that all customers have a favorable experience using the products/services of the company.

UCB Customer Loyalty

88%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

88% of UCB users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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88%

12%

UCB Customer Loyalty Score by Gender

UCB's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male

100%

Yes

Female

100%

Yes

UCB Customer Loyalty Score by Ethnicity

UCB's Customer Loyalty score was rated 100% by both African American/Black and Hispanic or Latino customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

100

out of 100

Hispanic or Latino

100

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

UCB Customer Loyalty Score by Age

UCB's Customer Loyalty score was rated 100% by customers ages 46-50 and customers ages 51-55 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
46-50 100%	46-50	100%
51-55 100%	51-55	100%

UCB Customer Loyalty Score by Usage

UCB's Customer Loyalty score was rated 100% by customers who have used UCB's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.

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Less than 1 Year	100%
1 to 2 Years	100%
2 to 5 Years	100%

UCB Customer Loyalty Score by Industry

UCB's Customer Loyalty score was rated 100% by both Accounting and Architecture and Planning industry customers.

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Accounting	100%
Architecture and Planning	100%

UCB Customer Loyalty vs. Competitors

Compared to its competitors, UCB's Customer Loyalty score is rated right above Bristol Myers Squibb, and is preceded by GENEWIZ.

COMPANY		Customer Loyalty Score
	GENEWIZ	100%
	UCB	88%
	Bristol Myers Squibb	79%
	Sanofi	75%
	GSK	73%
	Encysive Pharmaceuticals	N/A

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UCB Product Quality

3.9/5

UCB has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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UCB Product Information

UCB’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated UCB's product the highest. Reviewers from the Architecture and Planning industry rated UCB the lowest at 3.3.

Website: http://www.ucb.com/

Company Size: 5,001-10,000 Employees

Quick Insights into UCB Product Quality

UCB's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers from the Architecture and Planning industry.

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Ranked UCB Product Quality the Highest

Caucasian	4.7
51-55	4.6
Female	4.3

Ranked UCB Product Quality the Lowest

2 to 5 Years	3.6
Hispanic or Latino	3.5
Architecture and Planning	3.3

UCB Product Quality Score by Gender

Female customers rated UCB's Product Quality score 0.3 stars higher than Male customers.

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Male

4/5

Female

4.3/5

UCB Product Quality Score by Ethnicity

UCB's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.7	Caucasian	4.7
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8

UCB Product Quality Score by Age

UCB's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

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Summary	Age	Score
46-50 3.8	46-50	3.8
51-55 4.6	51-55	4.6

UCB Product Quality Score by Usage

UCB's Product Quality score was rated the highest by customers who have used UCB's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.1
2 to 5 Years	3.6

UCB Product Quality Score by Industry

UCB's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Accounting	4.1
Architecture and Planning	3.3

UCB Product Quality vs. Competitors

Compared to its competitors, UCB's Product Quality score is rated right above GENEWIZ, and is preceded by Bristol Myers Squibb.

COMPANY		Product Quality Score
	GSK	4.1/5
	Sanofi	4/5
	Bristol Myers Squibb	3.9/5
	UCB	3.9/5
	GENEWIZ	2.5/5
	Encysive Pharmaceuticals	N/A

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UCB Pricing

UCB ROI & Value For Money

3.8/5

UCB has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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UCB Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from UCB.

Quick Insights into UCB ROI

UCB's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Architecture and Planning industry.

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Ranked UCB ROI the Highest

Caucasian	4.9
Less than 1 Year	4.7
Female	4.5

Ranked UCB ROI the Lowest

2 to 5 Years	3.5
Asian or Pacific Islander	3.3
Architecture and Planning	3.1

UCB ROI Score by Gender

Female customers rated UCB's ROI score 0.7 stars higher than Male customers.

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Male

3.8/5

Female

4.5/5

UCB ROI Score by Ethnicity

UCB's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.9	Caucasian	4.9
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3

UCB ROI Score by Age

UCB's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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Summary	Age	Score
46-50 4.3	46-50	4.3
51-55 4.1	51-55	4.1

UCB ROI Score by Usage

UCB's ROI score was rated the highest by customers who have used UCB's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.7
1 to 2 Years	4.3
2 to 5 Years	3.5

UCB ROI Score by Industry

UCB's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Accounting	4.3
Architecture and Planning	3.1

UCB Pricing vs. Competitors

Compared to its competitors, UCB's ROI score is rated right above Bristol Myers Squibb, and is preceded by Sanofi.

COMPANY		Pricing Score
	GSK	3.9/5
	Sanofi	3.8/5
	UCB	3.8/5
	Bristol Myers Squibb	3.7/5
	GENEWIZ	2/5
	Encysive Pharmaceuticals	N/A

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UCB Customer Satisfaction (CSAT)

UCB Customer Satisfaction (CSAT) Score

74 / 100

UCB has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	26%
Satisfied	48%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

26%

Satisfied

48%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into UCB Customer Satisfaction

UCB's Customer Satisfaction score was rated highest by customers who have used UCB's products/services for 2 to 5 Years, and rated lowest by customers from the Architecture and Planning industry.

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Ranked UCB Customer Satisfaction the Highest

2 to 5 Years	100%
51-55	100%
Asian or Pacific Islander	100%

Ranked UCB Customer Satisfaction the Lowest

1 to 2 Years	50%
African American/Black	33%
Architecture and Planning	33%

UCB Customer Satisfaction Score by Gender

Female customers rated UCB's Customer Satisfaction score 43 points higher than Male customers.

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57 / 100

Male

	Very Satisfied	14%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	29%
	Dissatisfied	0%
	Very Dissatisfied	14%

100 / 100

Female

	Very Satisfied	50%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

UCB Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

UCB's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Hispanic or Latino

UCB's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	34%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

34%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

UCB's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	67%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

67%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

UCB's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	0%
Satisfied	100%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

100%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

UCB Customer Satisfaction Score by Age

UCB's Customer Satisfaction score was rated 100 points by customers ages 51-55 on Comparably.

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100

Breakdown

Age

Score

51-55

100%

UCB Customer Satisfaction Score by Usage

UCB's Customer Satisfaction score was rated the highest by customers who have used UCB's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	75
1 to 2 Years	50
2 to 5 Years	100

UCB Customer Satisfaction Score by Industry

UCB's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Accounting	66
Architecture and Planning	33

UCB Customer Satisfaction vs. Competitors

Compared to its competitors, UCB's Customer Satisfaction score is rated right above GENEWIZ, and is preceded by Bristol Myers Squibb.

COMPANY		Customer Satisfaction (CSAT) Score
	Sanofi	82%
	GSK	80%
	Bristol Myers Squibb	79%
	UCB	75%
	GENEWIZ	0%
	Encysive Pharmaceuticals	0%

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UCB Customer Service

3.8/5

UCB has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About UCB's Customer Service

Address

40789 Afghanistan

Website

http://www.ucb.com/

Quick Insights into UCB Customer Service

UCB's Customer Service score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.

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Ranked UCB Customer Service the Highest

Caucasian	4.9
Less than 1 Year	4.7
Female	4.6

Ranked UCB Customer Service the Lowest

Male	4
2 to 5 Years	3.9
Asian or Pacific Islander	3.6

UCB Customer Service Score by Gender

Female customers rated UCB's Customer Service score 0.6 stars higher than Male customers.

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Male

4/5

Female

4.6/5

UCB Customer Service Score by Ethnicity

UCB's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.9	Caucasian	4.9
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6

UCB Customer Service Score by Age

UCB's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
46-50 4.3	46-50	4.3
51-55 4.1	51-55	4.1

UCB Customer Service Score by Usage

UCB's Customer Service score was rated the highest by customers who have used UCB's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.7
1 to 2 Years	4.3
2 to 5 Years	3.9

UCB Customer Service Score by Industry

UCB's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Accounting	4.3
Architecture and Planning	4

UCB Customer Service vs. Competitors

Compared to its competitors, UCB's Customer Service score is rated right above GENEWIZ, and is preceded by Bristol Myers Squibb.

COMPANY		Customer Service Score
	GSK	4/5
	Sanofi	3.9/5
	Bristol Myers Squibb	3.8/5
	UCB	3.8/5
	GENEWIZ	2/5
	Encysive Pharmaceuticals	N/A

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UCB as an Employer

3.8/5

UCB has a 3.8/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of UCB

Gau Rav

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

UCB scored a -3 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of UCB would recommend the brand to a friend. ENPS measures how likely UCB employees would recommend working at UCB to a friend.

Net Promoter Score

-3

NPS Score

39%	Promoters
19%	Passive
42%	Detractors

Employee Net Promoter Score

eNPS Score

43%	Promoters
31%	Passive
26%	Detractors

Global Ranking Snapshot

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