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About Umbro's Brand

Manufacturer of sporting footwear and clothing. The company's products include soccer cleats and shoes, soccer uniforms, training clothes, soccer equipment, lifestyle clothing and lifestyle footwear. Among its major competitors, Umbro is ranked in 2nd place for NPS while Diadora is 1st, and Nike is 3rd.

Brand at a Glance

83%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service

Umbro Ranking

Umbro NPS

Umbro's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether Umbro's customers would recommend using the product based on a scale of -100 to 100.

Umbro Overall NPS

50
NPS
75%Promoters
0%Passives
25%Detractors
Umbro Overall NPS

Umbro NPS Trend

-100
-50
0
50
100
Jun 2022
0
Jun 20220
Dec 2022
33
Dec 202233
Oct 2023
50
Oct 202350

How Other Brands Compare

Umbro is ranked second for NPS among its competitors. Diadora and Nike come in first and third, with PUMA coming in at #4.

Umbro's Logo
Umbro
Nike's Logo
Nike
PUMA's Logo
PUMA
Diadora's Logo
Diadora
Global Ranking#-#6#63#-
NPS50483686
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$222.95B$15.21B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Umbro NPS vs. Competitors

Compared to its competitors, Umbro's NPS is rated right above Nike, and is preceded by Diadora.

COMPANYNPS Score
Diadora
86
Umbro
50
Nike
48
PUMA
36

Umbro Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Umbro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Umbro Customer Loyalty

Umbro Customer Loyalty vs. Competitors

Compared to its competitors, Umbro's Customer Loyalty score is rated right above Nike, and is preceded by Diadora.

COMPANYCustomer Loyalty Score
Diadora89%
Umbro83%
Nike83%
PUMA82%

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Umbro Product Quality

4.1/5

Umbro has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Umbro Product Information

Umbro’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
www.umbro.com
Company Size
501-1,000 Employees

Umbro Product Quality vs. Competitors

Compared to its competitors, Umbro's Product Quality score is rated right below PUMA.

COMPANYProduct Quality Score
Diadora4.4/5
Nike4.3/5
PUMA4.2/5
Umbro4.1/5

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Umbro Pricing

Umbro ROI & Value For Money

3.9/5

Umbro has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Umbro Pricing vs. Competitors

Compared to its competitors, Umbro's ROI score is rated right below Nike.

COMPANYPricing Score
Diadora4.2/5
PUMA4.1/5
Nike3.9/5
Umbro3.9/5

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Umbro Customer Satisfaction (CSAT)

Umbro Customer Satisfaction (CSAT) Score

100 / 100

Umbro has an overall Customer Satisfaction score of 100 rated by its users and customers.

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Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Umbro Customer Satisfaction vs. Competitors

Compared to its competitors, Umbro's Customer Satisfaction score is rated right above PUMA, and is preceded by Diadora.

COMPANYCustomer Satisfaction (CSAT) Score
Diadora100%
Umbro100%
PUMA88%
Nike86%

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Umbro Customer Service

4.1/5

Umbro has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Umbro's Customer Service

Address

Umbro House, Cheadle, SK8 3GQ Bahamas


Website

www.umbro.com

Umbro Customer Service vs. Competitors

Compared to its competitors, Umbro's Customer Service score is rated right above PUMA, and is preceded by Diadora.

COMPANYCustomer Service Score
Diadora4.3/5
Umbro4.1/5
PUMA4.1/5
Nike4.1/5

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Consumer vs. Employees

Umbro scored a 50 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Umbro would recommend the brand to a friend. ENPS measures how likely Umbro employees would recommend working at Umbro to a friend.

Net Promoter Score

50
NPS Score
75%Promoters
0%Passive
25%Detractors

Employee Net Promoter Score

0
eNPS Score
0%Promoters
100%Passive
0%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail