86
NPS
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Diadora
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About Diadora's Brand
Diadora is an e-commerce retail website that specializes in selling athletic shoes. Among its major competitors, Diadora is ranked in 1st place for NPS while PUMA is 2nd, and Reebok is 3rd.
Brand at a Glance
89%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Diadora Ranking
- #1 / 4 of its competitors
Diadora NPS
Diadora's Net Promoter Score (NPS) is a 86 with 86% Promoters, 14% Passives, and 0% Detractors. Net Promoter Score tracks whether Diadora's customers would recommend using the product based on a scale of -100 to 100.
Diadora Overall NPS
| 86% | Promoters |
|---|---|
| 14% | Passives |
| 0% | Detractors |
Diadora NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Mar 2021 100 | Mar 2021 | 100 |
May 2021 100 | May 2021 | 100 |
May 2022 100 | May 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Sep 2023 100 | Sep 2023 | 100 |
Jan 2026 85 | Jan 2026 | 85 |
How Other Brands Compare
Diadora is ranked first for NPS among its competitors. PUMA and Reebok come in second and third, with New Balance coming in at #4.
Diadora |  PUMA |  Reebok |  New Balance | |
| Global Ranking | #- | #63 | #530 | #993 |
| NPS | 86 | 36 | 33 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $15.21B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Diadora NPS vs. Competitors
Compared to its competitors, Diadora's NPS is rated right above PUMA.
| COMPANY | NPS Score | |
|---|---|---|
| Diadora | 86 |
| PUMA | 36 |
| Reebok | 33 |
| New Balance | 28 |
 | Acsis | N/A |
Diadora Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Diadora users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Diadora Customer Loyalty vs. Competitors
Compared to its competitors, Diadora's Customer Loyalty score is rated right above PUMA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Diadora | 89% |
| PUMA | 82% |
| New Balance | 79% |
| Reebok | 78% |
| Acsis | N/A |
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Diadora Product Quality
4.4/5
Diadora has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Diadora Product Information
Diadora’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Website
- http://www.diadora.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Fashion and Beauty
Hardware and Devices
Sports & Entertainment
Diadora Product Quality vs. Competitors
Compared to its competitors, Diadora's Product Quality score is rated right above PUMA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Diadora | 4.4/5 |
| PUMA | 4.2/5 |
| Reebok | 4/5 |
| New Balance | 3.9/5 |
| Acsis | N/A |
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Diadora Pricing
Diadora ROI & Value For Money
4.2/5
Diadora has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Diadora Pricing vs. Competitors
Compared to its competitors, Diadora's ROI score is rated right above PUMA.
| COMPANY | Pricing Score | |
|---|---|---|
| Diadora | 4.2/5 |
| PUMA | 4.1/5 |
| Reebok | 3.9/5 |
| New Balance | 3.7/5 |
| Acsis | N/A |
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Diadora Customer Satisfaction (CSAT)
Diadora Customer Satisfaction (CSAT) Score
100 / 100
Diadora has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Diadora Customer Satisfaction vs. Competitors
Compared to its competitors, Diadora's Customer Satisfaction score is rated right above PUMA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Diadora | 100% |
| PUMA | 88% |
| Reebok | 79% |
| New Balance | 77% |
| Acsis | 0% |
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Diadora Customer Service
4.3/5
Diadora has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Diadora's Customer Service
Website
http://www.diadora.com
Diadora Customer Service vs. Competitors
Compared to its competitors, Diadora's Customer Service score is rated right above PUMA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Diadora | 4.3/5 |
| PUMA | 4.2/5 |
| Reebok | 3.9/5 |
| New Balance | 3.8/5 |
| Acsis | N/A |
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Diadora as an Employer
Consumer vs. Employees
Diadora scored a 86 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Diadora would recommend the brand to a friend. ENPS measures how likely Diadora employees would recommend working at Diadora to a friend.
Net Promoter Score
86
NPS Score
| 86% | Promoters |
|---|---|
| 14% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
