19
NPS
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Universal Pictures
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About Universal Pictures' Brand
Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment for a growing global marketplace. Among its major competitors, Universal Pictures is ranked in 2nd place for NPS while Universal Studios is 1st, and Paramount Pictures is 3rd.
Brand at a Glance
66%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.3/5
Customer Service
Universal Pictures Ranking
- #2 / 3 of its competitors
Universal Pictures NPS
Universal Pictures's Net Promoter Score (NPS) is a 19 with 46% Promoters, 27% Passives, and 27% Detractors. Net Promoter Score tracks whether Universal Pictures's customers would recommend using the product based on a scale of -100 to 100.
Universal Pictures Overall NPS
| 46% | Promoters |
|---|---|
| 27% | Passives |
| 27% | Detractors |
Universal Pictures NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 100 | Nov 2022 | 100 |
Dec 2022 33 | Dec 2022 | 33 |
Mar 2023 60 | Mar 2023 | 60 |
May 2023 49 | May 2023 | 49 |
Jun 2023 38 | Jun 2023 | 38 |
Nov 2023 33 | Nov 2023 | 33 |
Apr 2024 20 | Apr 2024 | 20 |
Aug 2024 9 | Aug 2024 | 9 |
Oct 2024 16 | Oct 2024 | 16 |
Feb 2025 7 | Feb 2025 | 7 |
Sep 2025 13 | Sep 2025 | 13 |
Jan 2026 19 | Jan 2026 | 19 |
How Other Brands Compare
Universal Pictures is ranked second for NPS among its competitors. Universal Studios and Paramount Pictures come in first and third.
Universal Pictures |  Universal Studios |  Paramount Pictures | |
| Global Ranking | #- | #160 | #- |
| NPS | 19 | 36 | 10 |
| Valuation Updated every 24 hours for public companies | - | $1.45B | $1.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Universal Pictures NPS by Gender
Universal Pictures's NPS was rated -34 by Female customers on Comparably.
Female
-34
Universal Pictures's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Male
N/A
Universal Pictures's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Universal Pictures NPS vs. Competitors
Compared to its competitors, Universal Pictures's NPS is rated right above Paramount Pictures, and is preceded by Universal Studios.
| COMPANY | NPS Score | |
|---|---|---|
| Universal Studios | 36 |
| Universal Pictures | 19 |
| Paramount Pictures | 10 |
Universal Pictures Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Universal Pictures users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Universal Pictures Customer Loyalty Score by Gender
Universal Pictures's Customer Loyalty score was rated 40 by Female customers on Comparably.
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Female
40%
Yes
Male
N/A
Yes
Universal Pictures Customer Loyalty vs. Competitors
Compared to its competitors, Universal Pictures's Customer Loyalty score is rated right below Paramount Pictures.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Universal Studios | 81% |
| Paramount Pictures | 74% |
| Universal Pictures | 66% |
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Universal Pictures Product Quality
3.8/5
Universal Pictures has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Universal Pictures Product Information
Universal Pictures’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Content
Marketplaces
Media
Sports & Entertainment
Quick Insights into Universal Pictures Product Quality
Universal Pictures's Product Quality score was rated highest by Female customers.
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Ranked Universal Pictures Product Quality the Highest
Universal Pictures Product Quality Score by Gender
Universal Pictures's Product Quality score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Universal Pictures Product Quality vs. Competitors
Compared to its competitors, Universal Pictures's Product Quality score is rated right above Paramount Pictures, and is preceded by Universal Studios.
| COMPANY | Product Quality Score | |
|---|---|---|
| Universal Studios | 4/5 |
| Universal Pictures | 3.8/5 |
| Paramount Pictures | 3.8/5 |
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Universal Pictures Pricing
Universal Pictures ROI & Value For Money
3.5/5
Universal Pictures has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Universal Pictures ROI
Universal Pictures's ROI score was rated highest by Female customers.
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Ranked Universal Pictures ROI the Highest
Universal Pictures ROI Score by Gender
Universal Pictures's ROI score was rated 2.3 by Female customers on Comparably.
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Female
2.3/5
Male
N/A
Universal Pictures Pricing vs. Competitors
Compared to its competitors, Universal Pictures's ROI score is rated right below Universal Studios.
| COMPANY | Pricing Score | |
|---|---|---|
| Paramount Pictures | 3.8/5 |
| Universal Studios | 3.7/5 |
| Universal Pictures | 3.5/5 |
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Universal Pictures Customer Satisfaction (CSAT)
Universal Pictures Customer Satisfaction (CSAT) Score
84 / 100
Universal Pictures has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Very Satisfied
51%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Universal Pictures Customer Satisfaction
Universal Pictures's Customer Satisfaction score was rated highest by Female customers.
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Ranked Universal Pictures Customer Satisfaction the Highest
Universal Pictures Customer Satisfaction Score by Gender
Universal Pictures's Customer Satisfaction score was rated 34 by Female customers on Comparably.
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34 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Universal Pictures Customer Satisfaction vs. Competitors
Compared to its competitors, Universal Pictures's Customer Satisfaction score is rated right above Universal Studios.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Universal Pictures | 84% |
| Universal Studios | 76% |
| Paramount Pictures | 76% |
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Universal Pictures Customer Service
3.3/5
Universal Pictures has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Universal Pictures's Customer Service
Address
Universal City, CA
Website
http://www.universalpictures.com/
Quick Insights into Universal Pictures Customer Service
Universal Pictures's Customer Service score was rated highest by Female customers.
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Ranked Universal Pictures Customer Service the Highest
Universal Pictures Customer Service Score by Gender
Universal Pictures's Customer Service score was rated 2.3 by Female customers on Comparably.
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Female
2.3/5
Male
N/A
Universal Pictures Customer Service vs. Competitors
Compared to its competitors, Universal Pictures's Customer Service score is rated right below Paramount Pictures.
| COMPANY | Customer Service Score | |
|---|---|---|
| Universal Studios | 4/5 |
| Paramount Pictures | 3.6/5 |
| Universal Pictures | 3.3/5 |
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Universal Pictures as an Employer
3.5/5
Universal Pictures has a 3.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Universal Pictures scored a 19 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Universal Pictures would recommend the brand to a friend. ENPS measures how likely Universal Pictures employees would recommend working at Universal Pictures to a friend.
Net Promoter Score
19
NPS Score
| 46% | Promoters |
|---|---|
| 27% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
