Uphold NPS & Customer Reviews

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Uphold

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Uphold

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About Uphold's Brand

Uphold enables anyone, anywhere to move, convert, hold and transact in any form of money or commodity instantly. Among its major competitors, Uphold is ranked in 3rd place for NPS while Coinbase is 1st, and Abra is 2nd.Their current valuation is $200.00M

Brand at a Glance

69%

Customer Loyalty

2.7/5

Product Quality

2.5/5

Pricing

2.1/5

Customer Service

Uphold Ranking

^#2 / 4 of its competitors

Uphold NPS

Uphold's Net Promoter Score (NPS) is a -32 with 26% Promoters, 16% Passives, and 58% Detractors. Net Promoter Score tracks whether Uphold's customers would recommend using the product based on a scale of -100 to 100.

Uphold Overall NPS

-32

NPS

26%	Promoters
16%	Passives
58%	Detractors

Uphold NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 -25	Nov 2024	-25
Dec 2024 -28	Dec 2024	-28
Jan 2025 -30	Jan 2025	-30
Feb 2025 -31	Feb 2025	-31
Apr 2025 -31	Apr 2025	-31
May 2025 -32	May 2025	-32
Jun 2025 -32	Jun 2025	-32
Jul 2025 -32	Jul 2025	-32
Aug 2025 -30	Aug 2025	-30
Sep 2025 -31	Sep 2025	-31
Nov 2025 -31	Nov 2025	-31
Jan 2026 -33	Jan 2026	-33

How Other Brands Compare

Uphold is ranked second for NPS among its competitors. Coinbase and Hanmi Financial Corporation come in first and third, with Farmers & Merchants Bancorp coming in at #4. Among those competitors, it is the lowest valued company behind Coinbase.

	Uphold	Coinbase	Hanmi Financial Corporation	Farmers & Merchants Bancorp
Global Ranking	#-	#94	#-	#-
NPS	-32	11	-	-
Valuation Updated every 24 hours for public companies	$200.00M	$8.10B	$505.64M	$254.42M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Uphold NPS by Gender

Female customers rated Uphold's NPS 63 points higher than Male customers.

Male

-63

Uphold's NPS was rated -63 by Male customers on Comparably.

11%

Promoters

15%

Passives

74%

Detractors

Female

Uphold's NPS was rated by Female customers on Comparably.

44%

Promoters

12%

Passives

44%

Detractors

Uphold NPS by Ethnicity

Uphold's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -41	Caucasian	-41
Hispanic or Latino -100	Hispanic or Latino	-100

Uphold NPS by Age

Uphold's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

26-30

100%

46-50

20%

80%

61-65

16%

17%

67%

66+

11%

78%

Uphold NPS by Usage

Uphold's NPS was rated the highest by customers who have used Uphold's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -69	Less than 1 Year	-69
1 to 2 Years -64	1 to 2 Years	-64
2 to 5 Years -40	2 to 5 Years	-40

Uphold NPS vs. Competitors

Compared to its competitors, Uphold's NPS is rated right below Abra.

COMPANY		NPS Score
	Coinbase	11
	Hanmi Financial Corporation	N/A
	Farmers & Merchants Bancorp	N/A
	Abra	-31
	Uphold	-32

Uphold Customer Reviews

Out of the 14 Uphold customer reviews 7 were positive and 7 were constructive. Uphold customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Uphold Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Uphold users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69%

31%

Uphold Customer Loyalty Score by Gender

Female customers rated Uphold's Customer Loyalty score 13% higher than Male customers.

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Male

67%

Yes

Female

80%

Yes

Uphold Customer Loyalty Score by Ethnicity

Uphold's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

Uphold Customer Loyalty Score by Age

Uphold's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 10%	26-30	10%
46-50 73%	46-50	73%
61-65 70%	61-65	70%
66+ 80%	66+	80%

Uphold Customer Loyalty Score by Usage

Uphold's Customer Loyalty score was rated the highest by customers who have used Uphold's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	53%
1 to 2 Years	75%
2 to 5 Years	91%

Uphold Customer Loyalty Score by Industry

Uphold's Customer Loyalty score was rated 58% by Tech industry customers.

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Tech	58%

Uphold Customer Loyalty vs. Competitors

Compared to its competitors, Uphold's Customer Loyalty score is rated right above Abra, and is preceded by Coinbase.

COMPANY		Customer Loyalty Score
	Coinbase	76%
	Uphold	69%
	Abra	68%
	Hanmi Financial Corporation	N/A
	Farmers & Merchants Bancorp	N/A

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Uphold Product Quality

2.7/5

Uphold has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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Uphold Product Information

Uphold’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Uphold's product the highest.

Website: https://uphold.com/

Company Size: 51-200 Employees

Industry

Tech

FinTech

Quick Insights into Uphold Product Quality

Uphold's Product Quality score was rated highest by customers who have used Uphold's products/services for 2 to 5 Years, and rated lowest by Hispanic or Latino customers.

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Ranked Uphold Product Quality the Highest

2 to 5 Years	2.9
Female	2.9
Caucasian	2.6

Ranked Uphold Product Quality the Lowest

1 to 2 Years	1.7
26-30	1.5
Hispanic or Latino	1.5

Uphold Product Quality Score by Gender

Female customers rated Uphold's Product Quality score 0.6 stars higher than Male customers.

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Male

2.3/5

Female

2.9/5

Uphold Product Quality Score by Ethnicity

Uphold's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6
Hispanic or Latino 1.5	Hispanic or Latino	1.5

Uphold Product Quality Score by Age

Uphold's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 1.5	26-30	1.5
46-50 2.3	46-50	2.3
61-65 2.3	61-65	2.3
66+ 2.5	66+	2.5

Uphold Product Quality Score by Usage

Uphold's Product Quality score was rated the highest by customers who have used Uphold's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	2.3
1 to 2 Years	1.7
2 to 5 Years	2.9

Uphold Product Quality Score by Industry

Uphold's Product Quality score was rated 2.4 stars by Tech industry customers.

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Tech	2.4

Uphold Product Quality vs. Competitors

Compared to its competitors, Uphold's Product Quality score is rated right above Abra, and is preceded by Coinbase.

COMPANY		Product Quality Score
	Coinbase	3.6/5
	Uphold	2.7/5
	Abra	2.4/5
	Hanmi Financial Corporation	N/A
	Farmers & Merchants Bancorp	N/A

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Uphold Pricing

Uphold ROI & Value For Money

2.5/5

Uphold has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Uphold Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Uphold ROI

Uphold's ROI score was rated highest by Female customers, and rated lowest by Hispanic or Latino customers.

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Ranked Uphold ROI the Highest

Female	2.8
2 to 5 Years	2.6
Caucasian	2.4

Ranked Uphold ROI the Lowest

1 to 2 Years	1.7
26-30	1.5
Hispanic or Latino	1.5

Uphold ROI Score by Gender

Female customers rated Uphold's ROI score 0.7 stars higher than Male customers.

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Male

2.1/5

Female

2.8/5

Uphold ROI Score by Ethnicity

Uphold's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 1.5	Hispanic or Latino	1.5

Uphold ROI Score by Age

Uphold's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 1.5	26-30	1.5
46-50 2.2	46-50	2.2
61-65 2.3	61-65	2.3
66+ 2.1	66+	2.1

Uphold ROI Score by Usage

Uphold's ROI score was rated the highest by customers who have used Uphold's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	2.1
1 to 2 Years	1.7
2 to 5 Years	2.6

Uphold ROI Score by Industry

Uphold's ROI score was rated 2.2 stars by Tech industry customers.

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Tech	2.2

Uphold Pricing vs. Competitors

Compared to its competitors, Uphold's ROI score is rated right above Abra, and is preceded by Coinbase.

COMPANY		Pricing Score
	Coinbase	3.4/5
	Uphold	2.5/5
	Abra	2.4/5
	Hanmi Financial Corporation	N/A
	Farmers & Merchants Bancorp	N/A

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Uphold Customer Satisfaction (CSAT)

Uphold Customer Satisfaction (CSAT) Score

37 / 100

Uphold has an overall Customer Satisfaction score of 37 rated by its users and customers.

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Very Satisfied	20%
Satisfied	17%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	16%
Very Dissatisfied	34%

Very Satisfied

20%

Satisfied

17%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

16%

Very Dissatisfied

34%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Uphold Customer Satisfaction

Uphold's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers ages 46-50.

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Ranked Uphold Customer Satisfaction the Highest

Female	62%
2 to 5 Years	44%
Caucasian	34%

Ranked Uphold Customer Satisfaction the Lowest

Male	22%
1 to 2 Years	18%
46-50	13%

Uphold Customer Satisfaction Score by Gender

Female customers rated Uphold's Customer Satisfaction score 40 points higher than Male customers.

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22 / 100

Male

	Very Satisfied	6%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	19%
	Very Dissatisfied	50%

62 / 100

Female

	Very Satisfied	62%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	38%

Uphold Customer Satisfaction Score by Ethnicity

Caucasian
34%

CSAT according to Caucasian

Uphold's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.

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34 / 100

Very Satisfied	19%
Satisfied	15%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	8%
Very Dissatisfied	46%

Very Satisfied

19%

Satisfied

15%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

46%

Uphold Customer Satisfaction Score by Age

Uphold's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

46-50

13%

61-65

33%

66+

22%

Uphold Customer Satisfaction Score by Usage

Uphold's Customer Satisfaction score was rated the highest by customers who have used Uphold's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	24
1 to 2 Years	18
2 to 5 Years	44

Uphold Customer Satisfaction Score by Industry

Uphold's Customer Satisfaction score was rated 25 points by Tech industry customers.

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Tech	25

Uphold Customer Satisfaction vs. Competitors

Compared to its competitors, Uphold's Customer Satisfaction score is rated right above Hanmi Financial Corporation, and is preceded by Abra.

COMPANY		Customer Satisfaction (CSAT) Score
	Coinbase	66%
	Abra	37%
	Uphold	37%
	Hanmi Financial Corporation	0%
	Farmers & Merchants Bancorp	0%

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Uphold Customer Service

2.1/5

Uphold has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.

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About Uphold's Customer Service

Address

900 Larkspur Landing, Larkspur, CA 94941

Website

https://uphold.com/

Phone Number

+1-415-730-3988

Uphold's Social Links

Quick Insights into Uphold Customer Service

Uphold's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked Uphold Customer Service the Highest

Female	2.6
61-65	2.1
Tech	1.9

Ranked Uphold Customer Service the Lowest

66+	1.5
Hispanic or Latino	1.5
Male	1.5

Uphold Customer Service Score by Gender

Female customers rated Uphold's Customer Service score 1.1 stars higher than Male customers.

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Male

1.5/5

Female

2.6/5

Uphold Customer Service Score by Ethnicity

Uphold's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 1.5	Hispanic or Latino	1.5

Uphold Customer Service Score by Age

Uphold's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
26-30 1.5	26-30	1.5
46-50 1.5	46-50	1.5
61-65 2.1	61-65	2.1
66+ 1.5	66+	1.5

Uphold Customer Service Score by Usage

Uphold's Customer Service score was rated the highest by customers who have used Uphold's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	1.7
1 to 2 Years	1.6
2 to 5 Years	1.7

Uphold Customer Service Score by Industry

Uphold's Customer Service score was rated 1.9 stars by Tech industry customers.

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Tech	1.9

Uphold Customer Service vs. Competitors

Compared to its competitors, Uphold's Customer Service score is rated right above Hanmi Financial Corporation, and is preceded by Abra.

COMPANY		Customer Service Score
	Coinbase	3.4/5
	Abra	2.3/5
	Uphold	2.1/5
	Hanmi Financial Corporation	N/A
	Farmers & Merchants Bancorp	N/A

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Uphold as an Employer

3.0/5

Uphold has a 3.0/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of Uphold

JP Thieriot

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Uphold scored a -32 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Uphold would recommend the brand to a friend. ENPS measures how likely Uphold employees would recommend working at Uphold to a friend.

Net Promoter Score

-32

NPS Score

26%	Promoters
16%	Passive
58%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
11%	Passive
33%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail