60
NPS
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Utz Quality Foods
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About Utz Quality Foods' Brand
Utz Quality Foods is a privately held snack food company. Among its major competitors, Utz Quality Foods is ranked in 1st place for NPS while Snyder's-Lance is 2nd, and Frito-Lay is 3rd.
Brand at a Glance
100%
Customer Loyalty
4.1/5
Product Quality
5/5
Pricing
5/5
Customer Service
Utz Quality Foods Ranking
- #1 / 4 of its competitors
Utz Quality Foods NPS
Utz Quality Foods's Net Promoter Score (NPS) is a 60 with 80% Promoters, 0% Passives, and 20% Detractors. Net Promoter Score tracks whether Utz Quality Foods's customers would recommend using the product based on a scale of -100 to 100.
Utz Quality Foods Overall NPS
| 80% | Promoters |
|---|---|
| 0% | Passives |
| 20% | Detractors |
Utz Quality Foods NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 100 | Jul 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
Dec 2022 100 | Dec 2022 | 100 |
Apr 2024 60 | Apr 2024 | 60 |
How Other Brands Compare
Utz Quality Foods is ranked first for NPS among its competitors. Snyder's-Lance and Frito-Lay come in second and third, with Golden Flake Snack Foods coming in at #4.
Utz Quality Foods |  Frito-Lay |  Snyder's-Lance |  Golden Flake Snack Foods | |
| Global Ranking | #- | #377 | #- | #- |
| NPS | 60 | 21 | 45 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Utz Quality Foods NPS vs. Competitors
Compared to its competitors, Utz Quality Foods's NPS is rated right above Snyder's-Lance.
| COMPANY | NPS Score | |
|---|---|---|
| Utz Quality Foods | 60 |
| Snyder's-Lance | 45 |
| Frito-Lay | 21 |
Utz Quality Foods Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Utz Quality Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Utz Quality Foods Customer Loyalty vs. Competitors
Compared to its competitors, Utz Quality Foods's Customer Loyalty score is rated right above Snyder's-Lance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Utz Quality Foods | 100% |
| Snyder's-Lance | 82% |
| Frito-Lay | 80% |
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Utz Quality Foods Product Quality
4.1/5
Utz Quality Foods has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Utz Quality Foods Product Information
Utz Quality Foods’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.utzsnacks.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Food and Beverages
Utz Quality Foods Product Quality vs. Competitors
Compared to its competitors, Utz Quality Foods's Product Quality score is rated right above Frito-Lay.
| COMPANY | Product Quality Score | |
|---|---|---|
| Utz Quality Foods | 4.1/5 |
| Frito-Lay | 3.9/5 |
| Snyder's-Lance | 3.7/5 |
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Utz Quality Foods Pricing
Utz Quality Foods ROI & Value For Money
5/5
Utz Quality Foods has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Utz Quality Foods Pricing vs. Competitors
Compared to its competitors, Utz Quality Foods's ROI score is rated right above Snyder's-Lance.
| COMPANY | Pricing Score | |
|---|---|---|
| Utz Quality Foods | 5/5 |
| Snyder's-Lance | 3.6/5 |
| Frito-Lay | 3.6/5 |
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Utz Quality Foods Customer Satisfaction (CSAT)
Utz Quality Foods Customer Satisfaction (CSAT) Score
33 / 100
Utz Quality Foods has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Utz Quality Foods Customer Satisfaction vs. Competitors
Compared to its competitors, Utz Quality Foods's Customer Satisfaction score is rated right below Snyder's-Lance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Frito-Lay | 69% |
| Snyder's-Lance | 65% |
| Utz Quality Foods | 33% |
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Utz Quality Foods Customer Service
5/5
Utz Quality Foods has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About Utz Quality Foods's Customer Service
Address
900 High Street, Hanover, PA 17331
Website
http://www.utzsnacks.com/
Phone Number
7176335102
Utz Quality Foods Customer Service vs. Competitors
Compared to its competitors, Utz Quality Foods's Customer Service score is rated right above Snyder's-Lance.
| COMPANY | Customer Service Score | |
|---|---|---|
| Utz Quality Foods | 5/5 |
| Snyder's-Lance | 4/5 |
| Frito-Lay | 3.7/5 |
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Utz Quality Foods as an Employer
3.0/5
Utz Quality Foods has a 3.0/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Utz Quality Foods scored a 60 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Utz Quality Foods would recommend the brand to a friend. ENPS measures how likely Utz Quality Foods employees would recommend working at Utz Quality Foods to a friend.
Net Promoter Score
60
NPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
