31
NPS
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Snyder's-Lance
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About Snyder's-Lance's Brand
Snyder's-Lance creates and markets snack foods throughout the United States and internationally. Among its major competitors, Snyder's-Lance is ranked in 2nd place for NPS while McCormick & Company is 1st, and Dean Foods is 3rd.
Brand at a Glance
80%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.8/5
Customer Service
Snyder's-Lance Ranking
- #2 / 4 of its competitors
Snyder's-Lance NPS
Snyder's-Lance's Net Promoter Score (NPS) is a 31 with 60% Promoters, 11% Passives, and 29% Detractors. Net Promoter Score tracks whether Snyder's-Lance's customers would recommend using the product based on a scale of -100 to 100.
Snyder's-Lance Overall NPS
| 60% | Promoters |
|---|---|
| 11% | Passives |
| 29% | Detractors |
Snyder's-Lance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 49 | Mar 2023 | 49 |
Apr 2023 40 | Apr 2023 | 40 |
Aug 2023 44 | Aug 2023 | 44 |
Nov 2023 47 | Nov 2023 | 47 |
Dec 2023 45 | Dec 2023 | 45 |
Jan 2024 47 | Jan 2024 | 47 |
Feb 2024 50 | Feb 2024 | 50 |
May 2024 44 | May 2024 | 44 |
Oct 2024 45 | Oct 2024 | 45 |
Apr 2026 40 | Apr 2026 | 40 |
May 2026 42 | May 2026 | 42 |
Jul 2026 31 | Jul 2026 | 31 |
How Other Brands Compare
Snyder's-Lance is ranked second for NPS among its competitors. McCormick & Company and Conagra Brands come in first and third, with Lancaster Colony Corporation coming in at #4.
Snyder's-Lance |  Conagra Brands |  McCormick & Company |  Lancaster Colony Corporation | |
| Global Ranking | #- | #353 | #995 | #- |
| NPS | 31 | 6 | 34 | 0 |
| Valuation Updated every 24 hours for public companies | - | $17.68B | $23.83B | $4.90B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Snyder's-Lance NPS by Gender
Male customers rated Snyder's-Lance's NPS 10 points higher than Female customers.
Male
50
Snyder's-Lance's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
40
Snyder's-Lance's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Snyder's-Lance NPS by Ethnicity
Snyder's-Lance's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Snyder's-Lance NPS by Age
Snyder's-Lance's NPS was rated 100 points by customers ages 18-25 on Comparably.
Snyder's-Lance NPS by Usage
Snyder's-Lance's NPS was rated 34 points by customers who have used Snyder's-Lance's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Snyder's-Lance NPS vs. Competitors
Compared to its competitors, Snyder's-Lance's NPS is rated right above Dean Foods, and is preceded by McCormick & Company.
Snyder's-Lance Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Snyder's-Lance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Snyder's-Lance Customer Loyalty Score by Gender
Male customers rated Snyder's-Lance's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Snyder's-Lance Customer Loyalty Score by Ethnicity
Snyder's-Lance's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Snyder's-Lance Customer Loyalty Score by Age
Snyder's-Lance's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Snyder's-Lance Customer Loyalty Score by Usage
Snyder's-Lance's Customer Loyalty score was rated 100% by customers who have used Snyder's-Lance's products/services for Over 10 Years.
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Snyder's-Lance Customer Loyalty Score by Industry
Snyder's-Lance's Customer Loyalty score was rated 100% by Accounting industry customers.
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Snyder's-Lance Customer Loyalty vs. Competitors
Compared to its competitors, Snyder's-Lance's Customer Loyalty score is rated right above Treehouse Foods, and is preceded by Pinnacle Foods.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Calavo Growers | 100% |
| Lancaster Colony Corporation | 100% |
| McCormick & Company | 86% |
 | Dean Foods | 83% |
 | Pinnacle Foods | 83% |
| Snyder's-Lance | 80% |
 | Treehouse Foods | 78% |
| Conagra Brands | 78% |
 | J & J Snack Foods Corp. | 66% |
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Snyder's-Lance Product Quality
3.4/5
Snyder's-Lance has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Snyder's-Lance Product Information
Snyder's-Lance’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Snyder's-Lance's product the highest.
- Website
- http://snyderslance.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Food and Beverages
Quick Insights into Snyder's-Lance Product Quality
Snyder's-Lance's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Snyder's-Lance Product Quality the Highest
Ranked Snyder's-Lance Product Quality the Lowest
Snyder's-Lance Product Quality Score by Gender
Male customers rated Snyder's-Lance's Product Quality score 0.8 stars higher than Female customers.
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Male
4.7/5
Female
3.9/5
Snyder's-Lance Product Quality Score by Ethnicity
Snyder's-Lance's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Snyder's-Lance Product Quality Score by Age
Snyder's-Lance's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Snyder's-Lance Product Quality Score by Usage
Snyder's-Lance's Product Quality score was rated 3.8 stars by customers who have used Snyder's-Lance's products/services for Over 10 Years.
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Snyder's-Lance Product Quality Score by Industry
Snyder's-Lance's Product Quality score was rated 4.6 stars by Accounting industry customers.
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Snyder's-Lance Product Quality vs. Competitors
Compared to its competitors, Snyder's-Lance's Product Quality score is rated right above Pinnacle Foods, and is preceded by Dean Foods.
| COMPANY | Product Quality Score | |
|---|---|---|
| Calavo Growers | 5/5 |
| McCormick & Company | 4.2/5 |
| Conagra Brands | 3.9/5 |
| J & J Snack Foods Corp. | 3.7/5 |
| Treehouse Foods | 3.7/5 |
| Dean Foods | 3.6/5 |
| Snyder's-Lance | 3.4/5 |
| Pinnacle Foods | 3.1/5 |
| Lancaster Colony Corporation | 1.5/5 |
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Snyder's-Lance Pricing
Snyder's-Lance ROI & Value For Money
3.4/5
Snyder's-Lance has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Snyder's-Lance Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Snyder's-Lance ROI
Snyder's-Lance's ROI score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Snyder's-Lance ROI the Highest
Ranked Snyder's-Lance ROI the Lowest
Snyder's-Lance ROI Score by Gender
Male customers rated Snyder's-Lance's ROI score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
Snyder's-Lance ROI Score by Ethnicity
Snyder's-Lance's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Snyder's-Lance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Snyder's-Lance ROI Score by Age
Snyder's-Lance's ROI score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Snyder's-Lance ROI Score by Usage
Snyder's-Lance's ROI score was rated 4.1 stars by customers who have used Snyder's-Lance's products/services for Over 10 Years.
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Snyder's-Lance ROI Score by Industry
Snyder's-Lance's ROI score was rated 3.5 stars by Accounting industry customers.
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Snyder's-Lance Pricing vs. Competitors
Compared to its competitors, Snyder's-Lance's ROI score is rated right above Treehouse Foods, and is preceded by Conagra Brands.
| COMPANY | Pricing Score | |
|---|---|---|
| Calavo Growers | 5/5 |
| McCormick & Company | 4/5 |
| J & J Snack Foods Corp. | 3.7/5 |
| Conagra Brands | 3.7/5 |
| Snyder's-Lance | 3.4/5 |
| Treehouse Foods | 3.4/5 |
| Dean Foods | 3.3/5 |
| Pinnacle Foods | 3/5 |
| Lancaster Colony Corporation | 1.5/5 |
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Snyder's-Lance Customer Satisfaction (CSAT)
Snyder's-Lance Customer Satisfaction (CSAT) Score
56 / 100
Snyder's-Lance has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
28%
Satisfied
28%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
5%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Snyder's-Lance Customer Satisfaction
Snyder's-Lance's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Snyder's-Lance Customer Satisfaction the Highest
Ranked Snyder's-Lance Customer Satisfaction the Lowest
Snyder's-Lance Customer Satisfaction Score by Gender
Male customers rated Snyder's-Lance's Customer Satisfaction score 8 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Snyder's-Lance Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Snyder's-Lance's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
Snyder's-Lance Customer Satisfaction Score by Usage
Snyder's-Lance's Customer Satisfaction score was rated 67 points by customers who have used Snyder's-Lance's products/services for Over 10 Years.
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Snyder's-Lance Customer Satisfaction vs. Competitors
Compared to its competitors, Snyder's-Lance's Customer Satisfaction score is rated right above Lancaster Colony Corporation, and is preceded by J & J Snack Foods Corp..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Calavo Growers | 100% |
| McCormick & Company | 79% |
| Treehouse Foods | 77% |
| Pinnacle Foods | 75% |
| Conagra Brands | 69% |
| Dean Foods | 63% |
| J & J Snack Foods Corp. | 62% |
| Snyder's-Lance | 56% |
| Lancaster Colony Corporation | 0% |
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Snyder's-Lance Customer Service
3.8/5
Snyder's-Lance has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Snyder's-Lance's Customer Service
Address
Charlotte, NC
Website
http://snyderslance.com/
Phone Number
7176327207
Quick Insights into Snyder's-Lance Customer Service
Snyder's-Lance's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Snyder's-Lance Customer Service the Highest
Ranked Snyder's-Lance Customer Service the Lowest
Snyder's-Lance Customer Service Score by Gender
Snyder's-Lance's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
Snyder's-Lance Customer Service Score by Ethnicity
Snyder's-Lance's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Snyder's-Lance Customer Service Score by Age
Snyder's-Lance's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Snyder's-Lance Customer Service Score by Usage
Snyder's-Lance's Customer Service score was rated 4.1 stars by customers who have used Snyder's-Lance's products/services for Over 10 Years.
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Snyder's-Lance Customer Service Score by Industry
Snyder's-Lance's Customer Service score was rated 4.6 stars by Accounting industry customers.
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Snyder's-Lance Customer Service vs. Competitors
Compared to its competitors, Snyder's-Lance's Customer Service score is rated right above J & J Snack Foods Corp., and is preceded by McCormick & Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Calavo Growers | 5/5 |
| McCormick & Company | 4.1/5 |
| Snyder's-Lance | 3.8/5 |
| J & J Snack Foods Corp. | 3.8/5 |
| Conagra Brands | 3.7/5 |
| Treehouse Foods | 3.6/5 |
| Dean Foods | 3.5/5 |
| Pinnacle Foods | 3.4/5 |
| Lancaster Colony Corporation | 1.5/5 |
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Snyder's-Lance as an Employer
2.8/5
Snyder's-Lance has a 2.8/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Snyder's-Lance scored a 31 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Snyder's-Lance would recommend the brand to a friend. ENPS measures how likely Snyder's-Lance employees would recommend working at Snyder's-Lance to a friend.
Net Promoter Score
31
NPS Score
| 60% | Promoters |
|---|---|
| 11% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 14% | Promoters |
|---|---|
| 22% | Passive |
| 64% | Detractors |
