Pinnacle Foods NPS & Customer Reviews

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Pinnacle Foods

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Pinnacle Foods

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About Pinnacle Foods' Brand

Millions of times a day, in more than 85% of American households, consumers reach for Pinnacle Foods brands. Among its major competitors, Pinnacle Foods is ranked in 5th place for NPS while Snyder's-Lance is 1st, and McCormick & Company is 2nd.

Brand at a Glance

83%

Customer Loyalty

3.1/5

Product Quality

3/5

Pricing

3.4/5

Customer Service

Pinnacle Foods CMO

Sally Robling

Pinnacle Foods Ranking

^#3 / 4 of its competitors

Pinnacle Foods NPS

Pinnacle Foods's Net Promoter Score (NPS) is a 20 with 40% Promoters, 40% Passives, and 20% Detractors. Net Promoter Score tracks whether Pinnacle Foods's customers would recommend using the product based on a scale of -100 to 100.

Pinnacle Foods Overall NPS

NPS

40%	Promoters
40%	Passives
20%	Detractors

Pinnacle Foods NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2021 0	Feb 2021	0
May 2023 50	May 2023	50
Mar 2024 66	Mar 2024	66
Jun 2024 50	Jun 2024	50
May 2025 20	May 2025	20

How Other Brands Compare

Pinnacle Foods is ranked third for NPS among its competitors. McCormick & Company and Post Holdings come in first and second, with Conagra Brands coming in at #4.

	Pinnacle Foods	Conagra Brands	McCormick & Company	Post Holdings
Global Ranking	#-	#353	#995	#-
NPS	20	6	35	23
Valuation Updated every 24 hours for public companies	-	$17.68B	$23.83B	$6.82B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Pinnacle Foods NPS vs. Competitors

Compared to its competitors, Pinnacle Foods's NPS is rated right above Flowers Foods, and is preceded by J & J Snack Foods Corp..

COMPANY		NPS Score
	Snyder's-Lance	45
	McCormick & Company	35
	Post Holdings	23
	J & J Snack Foods Corp.	21
	Pinnacle Foods	20
	Flowers Foods	17
	Treehouse Foods	14
	Conagra Brands	6
	Woodstream	N/A

Pinnacle Foods Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Pinnacle Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83%

17%

Pinnacle Foods Customer Loyalty vs. Competitors

Compared to its competitors, Pinnacle Foods's Customer Loyalty score is rated right above Snyder's-Lance, and is preceded by Flowers Foods.

COMPANY		Customer Loyalty Score
	McCormick & Company	86%
	Flowers Foods	84%
	Pinnacle Foods	83%
	Snyder's-Lance	82%
	Treehouse Foods	82%
	Conagra Brands	79%
	Post Holdings	74%
	J & J Snack Foods Corp.	66%
	Woodstream	N/A

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Pinnacle Foods Product Quality

3.1/5

Pinnacle Foods has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Pinnacle Foods Product Information

Pinnacle Foods’s product quality score is a 3.1 out of 5 as rated by its users and customers.

Website: http://pinnaclefoods.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Consumer Services

Food and Beverages

Pinnacle Foods Product Quality vs. Competitors

Compared to its competitors, Pinnacle Foods's Product Quality score is rated right above Woodstream, and is preceded by Flowers Foods.

COMPANY		Product Quality Score
	McCormick & Company	4.2/5
	Conagra Brands	3.9/5
	Post Holdings	3.8/5
	J & J Snack Foods Corp.	3.7/5
	Snyder's-Lance	3.7/5
	Treehouse Foods	3.7/5
	Flowers Foods	3.4/5
	Pinnacle Foods	3.1/5
	Woodstream	N/A

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Pinnacle Foods Pricing

Pinnacle Foods ROI & Value For Money

3/5

Pinnacle Foods has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Pinnacle Foods Pricing vs. Competitors

Compared to its competitors, Pinnacle Foods's ROI score is rated right above Woodstream, and is preceded by Flowers Foods.

COMPANY		Pricing Score
	McCormick & Company	4/5
	Post Holdings	3.9/5
	J & J Snack Foods Corp.	3.7/5
	Conagra Brands	3.7/5
	Snyder's-Lance	3.6/5
	Treehouse Foods	3.4/5
	Flowers Foods	3.3/5
	Pinnacle Foods	3/5
	Woodstream	N/A

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Pinnacle Foods Customer Satisfaction (CSAT)

Pinnacle Foods Customer Satisfaction (CSAT) Score

75 / 100

Pinnacle Foods has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Pinnacle Foods Customer Satisfaction vs. Competitors

Compared to its competitors, Pinnacle Foods's Customer Satisfaction score is rated right above Treehouse Foods, and is preceded by McCormick & Company.

COMPANY		Customer Satisfaction (CSAT) Score
	McCormick & Company	81%
	Pinnacle Foods	75%
	Treehouse Foods	75%
	Post Holdings	71%
	Conagra Brands	70%
	Snyder's-Lance	65%
	J & J Snack Foods Corp.	63%
	Flowers Foods	51%
	Woodstream	0%

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Pinnacle Foods Customer Service

3.4/5

Pinnacle Foods has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Pinnacle Foods's Customer Service

Address

399 Jefferson Road, Parsippany, NJ

Website

http://pinnaclefoods.com

Phone Number

(814) 267-5648

Pinnacle Foods Customer Service vs. Competitors

Compared to its competitors, Pinnacle Foods's Customer Service score is rated right above Flowers Foods, and is preceded by Treehouse Foods.

COMPANY		Customer Service Score
	McCormick & Company	4.1/5
	Snyder's-Lance	4/5
	Post Holdings	3.9/5
	J & J Snack Foods Corp.	3.8/5
	Conagra Brands	3.7/5
	Treehouse Foods	3.5/5
	Pinnacle Foods	3.4/5
	Flowers Foods	3.3/5
	Woodstream	N/A

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Pinnacle Foods as an Employer

4.3/5

Pinnacle Foods has a 4.3/5 stars for its overall company culture rated by their employees

top

CEO of Pinnacle Foods

Mark Clouse

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Pinnacle Foods scored a 20 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Pinnacle Foods would recommend the brand to a friend. ENPS measures how likely Pinnacle Foods employees would recommend working at Pinnacle Foods to a friend.

Net Promoter Score

NPS Score

40%	Promoters
40%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
11%	Passive
33%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail