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NPS
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Vevo
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About Vevo's Brand
Vevo is an all-premium music video and entertainment platform. Among its major competitors, Vevo is ranked in 3rd place for NPS while CJ E&M is 1st, and Entertainment One is 2nd.
Brand at a Glance
68%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Vevo Ranking
- #3 / 4 of its competitors
Vevo NPS
Vevo's Net Promoter Score (NPS) is a 1 with 39% Promoters, 23% Passives, and 38% Detractors. Net Promoter Score tracks whether Vevo's customers would recommend using the product based on a scale of -100 to 100.
Vevo Overall NPS
| 39% | Promoters |
|---|---|
| 23% | Passives |
| 38% | Detractors |
Vevo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 7 | May 2022 | 7 |
Aug 2022 7 | Aug 2022 | 7 |
Apr 2023 4 | Apr 2023 | 4 |
May 2023 5 | May 2023 | 5 |
Jun 2023 12 | Jun 2023 | 12 |
Jul 2023 12 | Jul 2023 | 12 |
Aug 2023 7 | Aug 2023 | 7 |
Nov 2023 5 | Nov 2023 | 5 |
Mar 2024 2 | Mar 2024 | 2 |
Aug 2024 0 | Aug 2024 | 0 |
Oct 2024 3 | Oct 2024 | 3 |
Jul 2025 3 | Jul 2025 | 3 |
How Other Brands Compare
Vevo is ranked third for NPS among its competitors. CJ E&M and Entertainment One come in first and second, with Hulu coming in at #4.
Vevo |  Hulu |  CJ E&M |  Entertainment One | |
| Global Ranking | #- | #127 | #- | #- |
| NPS | 1 | -2 | 100 | 60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $238.31B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vevo NPS by Gender
Vevo's NPS was rated -40 by Male customers on Comparably.
Male
-40
Vevo's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
N/A
Vevo's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Vevo NPS by Ethnicity
Vevo's NPS was rated -75 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other -75 | Other | -75 |
Vevo NPS by Age
Vevo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Vevo NPS by Usage
Vevo's NPS was rated the highest by customers who have used Vevo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -75 | 2 to 5 Years | -75 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Vevo Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Vevo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vevo Customer Loyalty Score by Gender
Vevo's Customer Loyalty score was rated 55 by Male customers on Comparably.
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Male
55%
Yes
Female
N/A
Yes
Vevo Customer Loyalty Score by Ethnicity
Vevo's Customer Loyalty score was rated 78% by Other customers on Comparably.
% who answered "Yes"
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78
out of 100
Other
Vevo Customer Loyalty Score by Age
Vevo's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
Vevo Customer Loyalty Score by Usage
Vevo's Customer Loyalty score was rated the highest by customers who have used Vevo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vevo Customer Loyalty Score by Industry
Vevo's Customer Loyalty score was rated 55% by Tech industry customers.
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Vevo Customer Loyalty vs. Competitors
Compared to its competitors, Vevo's Customer Loyalty score is rated right above CJ E&M, and is preceded by Hulu.
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Vevo Product Quality
3.7/5
Vevo has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Vevo Product Information
Vevo’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Vevo's product the highest.
- Website
- http://vevo.com
- Company Size
- 201-500 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into Vevo Product Quality
Vevo's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Vevo's products/services for 2 to 5 Years.
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Ranked Vevo Product Quality the Highest
Ranked Vevo Product Quality the Lowest
Vevo Product Quality Score by Gender
Vevo's Product Quality score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Vevo Product Quality Score by Ethnicity
Vevo's Product Quality score was rated 2.5 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vevo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 2.5 | Other | 2.5 |
Vevo Product Quality Score by Age
Vevo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Vevo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.1 | 26-30 | 3.1 |
Vevo Product Quality Score by Usage
Vevo's Product Quality score was rated the highest by customers who have used Vevo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vevo Product Quality Score by Industry
Vevo's Product Quality score was rated 4.5 stars by Tech industry customers.
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Vevo Product Quality vs. Competitors
Compared to its competitors, Vevo's Product Quality score is rated right above Hulu, and is preceded by Entertainment One.
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VS
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Vevo Pricing
Vevo ROI & Value For Money
3.7/5
Vevo has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Vevo Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Vevo ROI
Vevo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Vevo's products/services for 2 to 5 Years.
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Ranked Vevo ROI the Highest
Ranked Vevo ROI the Lowest
Vevo ROI Score by Gender
Vevo's ROI score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Vevo ROI Score by Ethnicity
Vevo's ROI score was rated 2.9 stars by Other customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 2.9 | Other | 2.9 |
Vevo ROI Score by Age
Vevo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Vevo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.6 | 26-30 | 2.6 |
Vevo ROI Score by Usage
Vevo's ROI score was rated the highest by customers who have used Vevo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vevo ROI Score by Industry
Vevo's ROI score was rated 4.1 stars by Tech industry customers.
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Vevo Pricing vs. Competitors
Compared to its competitors, Vevo's ROI score is rated right above Entertainment One.
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Vevo Customer Satisfaction (CSAT)
Vevo Customer Satisfaction (CSAT) Score
68 / 100
Vevo has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
47%
Satisfied
21%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vevo Customer Satisfaction
Vevo's Customer Satisfaction score was rated highest by customers from the Tech industry.
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Ranked Vevo Customer Satisfaction the Highest
Vevo Customer Satisfaction Score by Gender
Vevo's Customer Satisfaction score was rated 20 by Male customers on Comparably.
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20 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Vevo Customer Satisfaction Score by Ethnicity
CSAT according to Other
Vevo's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Vevo Customer Satisfaction Score by Age
Vevo's Customer Satisfaction score was rated 33 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Vevo.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% |
Vevo Customer Satisfaction Score by Usage
Vevo's Customer Satisfaction score was rated 25 points by customers who have used Vevo's products/services for 2 to 5 Years.
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Vevo Customer Satisfaction Score by Industry
Vevo's Customer Satisfaction score was rated 67 points by Tech industry customers.
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"title": "Vevo Customer Satisfaction Score by Industry",
"text": "Vevo's Customer Satisfaction score was rated 67 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Vevo's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}Vevo Customer Satisfaction vs. Competitors
Compared to its competitors, Vevo's Customer Satisfaction score is rated right above Hulu, and is preceded by Entertainment One.
Unlock Vevo Customer Satisfaction vs. Competitors Data
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Vevo Customer Service
3.5/5
Vevo has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Vevo's Customer Service
Address
4 Times Square, 25th Floor, New York City, NY 10036
Website
http://vevo.com
Quick Insights into Vevo Customer Service
Vevo's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Vevo's products/services for 2 to 5 Years.
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Ranked Vevo Customer Service the Highest
Ranked Vevo Customer Service the Lowest
Vevo Customer Service Score by Gender
Vevo's Customer Service score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Vevo Customer Service Score by Ethnicity
Vevo's Customer Service score was rated 2.1 stars by Other customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 2.1 | Other | 2.1 |
Vevo Customer Service Score by Age
Vevo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 2.6 | 26-30 | 2.6 |
Vevo Customer Service Score by Usage
Vevo's Customer Service score was rated the highest by customers who have used Vevo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vevo Customer Service Score by Industry
Vevo's Customer Service score was rated 3.9 stars by Tech industry customers.
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Vevo Customer Service vs. Competitors
Compared to its competitors, Vevo's Customer Service score is rated right above Hulu, and is preceded by Entertainment One.
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Vevo as an Employer
4.2/5
Vevo has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Vevo scored a 1 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Vevo would recommend the brand to a friend. ENPS measures how likely Vevo employees would recommend working at Vevo to a friend.
Net Promoter Score
1
NPS Score
| 39% | Promoters |
|---|---|
| 23% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 47% | Promoters |
|---|---|
| 32% | Passive |
| 21% | Detractors |
