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NPS
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Via
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About Via's Brand
Via is on-demand transit on a mass scale. Among its major competitors, Via is ranked in 3rd place for NPS while Fasten is 1st, and Uber is 2nd.Their current valuation is $2.25B
Brand at a Glance
70%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Via Ranking
- #3 / 4 of its competitors
Via NPS
Via's Net Promoter Score (NPS) is a -1 with 44% Promoters, 11% Passives, and 45% Detractors. Net Promoter Score tracks whether Via's customers would recommend using the product based on a scale of -100 to 100.
Via Overall NPS
| 44% | Promoters |
|---|---|
| 11% | Passives |
| 45% | Detractors |
Via NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 -1 | Apr 2023 | -1 |
May 2023 -2 | May 2023 | -2 |
Jul 2023 -4 | Jul 2023 | -4 |
Sep 2023 -2 | Sep 2023 | -2 |
Jan 2024 -4 | Jan 2024 | -4 |
Feb 2024 -3 | Feb 2024 | -3 |
Mar 2024 -3 | Mar 2024 | -3 |
Apr 2024 -1 | Apr 2024 | -1 |
Aug 2024 0 | Aug 2024 | 0 |
Jan 2025 -2 | Jan 2025 | -2 |
Apr 2025 0 | Apr 2025 | 0 |
May 2025 -2 | May 2025 | -2 |
How Other Brands Compare
Via is ranked third for NPS among its competitors. Fasten and Uber come in first and second, with Scoop Technologies coming in at #4. Among those competitors, it is the third most valued company behind Uber.
Via |  Uber |  Scoop Technologies |  Fasten | |
| Global Ranking | #- | #90 | #- | #- |
| NPS | -1 | 23 | - | 60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $2.25B | $107.19B | $300.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Via NPS by Gender
Male customers rated Via's NPS 60 points higher than Female customers.
Male
0
Via's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
-60
Via's NPS was rated -60 by Female customers on Comparably.
10%
Promoters
20%
Passives
70%
Detractors
Via NPS by Ethnicity
Via's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Other -60 | Other | -60 |
Via NPS by Usage
Via's NPS was rated the highest by customers who have used Via's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years -39 | 1 to 2 Years | -39 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
Via NPS vs. Competitors
Compared to its competitors, Via's NPS is rated right below Scoop Technologies.
| COMPANY | NPS Score | |
|---|---|---|
| Fasten | 60 |
| Uber | 23 |
| Scoop Technologies | N/A |
| Via | -1 |
Via Customer Reviews
Out of the 2 Via customer reviews 1 was positive and 1 was constructive. Via customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Via Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Via users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Via Customer Loyalty Score by Gender
Male customers rated Via's Customer Loyalty score 3% higher than Female customers.
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Male
85%
Yes
Female
82%
Yes
Via Customer Loyalty Score by Ethnicity
Via's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Via.
64
out of 100
Caucasian
100
out of 100
Other
Via Customer Loyalty Score by Usage
Via's Customer Loyalty score was rated the highest by customers who have used Via's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Via Customer Loyalty vs. Competitors
Compared to its competitors, Via's Customer Loyalty score is rated right above Scoop Technologies, and is preceded by Fasten.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Uber | 76% |
| Fasten | 73% |
| Via | 70% |
| Scoop Technologies | N/A |
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Via Product Quality
3.3/5
Via has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Via Product Information
Via’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.ridewithvia.com
- Company Size
- 51-200 Employees
Industry
Tech
Mobile App
On Demand
Travel
Quick Insights into Via Product Quality
Via's Product Quality score was rated highest by customers who have used Via's products/services for Less than 1 Year, and rated lowest by customers who have used Via's products/services for 2 to 5 Years.
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Ranked Via Product Quality the Highest
Ranked Via Product Quality the Lowest
Via Product Quality Score by Gender
Male customers rated Via's Product Quality score 1.4 stars higher than Female customers.
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Male
3.6/5
Female
2.2/5
Via Product Quality Score by Ethnicity
Via's Product Quality score was rated 2.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Via.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 2.5 | Other | 2.5 |
Via Product Quality Score by Usage
Via's Product Quality score was rated the highest by customers who have used Via's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Via Product Quality vs. Competitors
Compared to its competitors, Via's Product Quality score is rated right above Fasten, and is preceded by Uber.
| COMPANY | Product Quality Score | |
|---|---|---|
| Uber | 3.9/5 |
| Via | 3.3/5 |
| Fasten | 3.1/5 |
| Scoop Technologies | N/A |
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Via Pricing
Via ROI & Value For Money
3.2/5
Via has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Via ROI
Via's ROI score was rated highest by customers who have used Via's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked Via ROI the Highest
Ranked Via ROI the Lowest
Via ROI Score by Gender
Male customers rated Via's ROI score 0.7 stars higher than Female customers.
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Male
3.3/5
Female
2.6/5
Via ROI Score by Ethnicity
Via's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Via.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Other 2.4 | Other | 2.4 |
Via ROI Score by Usage
Via's ROI score was rated the highest by customers who have used Via's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Via Pricing vs. Competitors
Compared to its competitors, Via's ROI score is rated right above Scoop Technologies, and is preceded by Uber.
| COMPANY | Pricing Score | |
|---|---|---|
| Fasten | 3.9/5 |
| Uber | 3.7/5 |
| Via | 3.2/5 |
| Scoop Technologies | N/A |
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Via Customer Satisfaction (CSAT)
Via Customer Satisfaction (CSAT) Score
44 / 100
Via has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
13%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Via Customer Satisfaction
Via's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Via Customer Satisfaction the Highest
Ranked Via Customer Satisfaction the Lowest
Via Customer Satisfaction Score by Gender
Male customers rated Via's Customer Satisfaction score 27 points higher than Female customers.
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60 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
33 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 34% |
Via Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Via's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Other
Via's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Via.
40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Via Customer Satisfaction Score by Usage
Via's Customer Satisfaction score was rated 40 points by customers who have used Via's products/services for 1 to 2 Years.
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Via Customer Satisfaction vs. Competitors
Compared to its competitors, Via's Customer Satisfaction score is rated right above Scoop Technologies, and is preceded by Fasten.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Uber | 73% |
| Fasten | 50% |
| Via | 44% |
| Scoop Technologies | 0% |
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Via Customer Service
3.1/5
Via has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Via's Customer Service
Address
226 5th Ave, New York City, NY 10001
Website
http://www.ridewithvia.com
Phone Number
747-222-6350
Quick Insights into Via Customer Service
Via's Customer Service score was rated highest by customers who have used Via's products/services for Less than 1 Year, and rated lowest by customers who have used Via's products/services for 2 to 5 Years.
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Ranked Via Customer Service the Highest
Ranked Via Customer Service the Lowest
Via Customer Service Score by Gender
Male customers rated Via's Customer Service score 0.9 stars higher than Female customers.
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Male
3.1/5
Female
2.2/5
Via Customer Service Score by Ethnicity
Via's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Via.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 2.5 | Other | 2.5 |
Via Customer Service Score by Usage
Via's Customer Service score was rated the highest by customers who have used Via's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Via Customer Service vs. Competitors
Compared to its competitors, Via's Customer Service score is rated right above Scoop Technologies, and is preceded by Fasten.
| COMPANY | Customer Service Score | |
|---|---|---|
| Uber | 3.7/5 |
| Fasten | 3.6/5 |
| Via | 3.1/5 |
| Scoop Technologies | N/A |
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Via as an Employer
3.5/5
Via has a 3.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Via scored a -1 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Via would recommend the brand to a friend. ENPS measures how likely Via employees would recommend working at Via to a friend.
Net Promoter Score
-1
NPS Score
| 44% | Promoters |
|---|---|
| 11% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 38% | Promoters |
|---|---|
| 19% | Passive |
| 43% | Detractors |
