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About Vitamix's Brand

Vitamix manufactures and supplies blending equipment for home and commercial sectors. Among its major competitors, Vitamix is ranked in 6th place for NPS while Costco is 1st, and Blendtec is 2nd.

Brand at a Glance

10%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service

Vitamix Ranking

Vitamix NPS

Vitamix's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Vitamix's customers would recommend using the product based on a scale of -100 to 100.

Vitamix Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Vitamix Overall NPS

Vitamix NPS Trend

-100
-50
0
50
100
Jul 2022
-100
Jul 2022-100

How Other Brands Compare

Vitamix is ranked #4 for NPS among its competitors. Costco and Williams-Sonoma come in first and second, with Bed Bath & Beyond coming in at third.

Vitamix's Logo
Vitamix
Costco's Logo
Costco
Williams-Sonoma's Logo
Williams-Sonoma
Bed Bath & Beyond's Logo
Bed Bath & Beyond
Global Ranking#-#1#-#-
NPS-10050-16-52
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNeutral
Valuation Updated every 24 hours for public companies-$157.15B$13.87B$3.51B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Vitamix NPS vs. Competitors

Compared to its competitors, Vitamix's NPS is rated right below Juicero.

Vitamix Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of Vitamix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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10
10%
90
90%
Vitamix Customer Loyalty

Vitamix Customer Loyalty vs. Competitors

Compared to its competitors, Vitamix's Customer Loyalty score is rated right below Juicero.

COMPANYCustomer Loyalty Score
Costco89%
Blendtec78%
Williams-Sonoma75%
Bed Bath & Beyond67%
Juicero53%
Vitamix10%

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Vitamix's Logo
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Costco's Logo
Blendtec's Logo
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Vitamix Product Quality

1.5/5

Vitamix has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Vitamix Product Information

Vitamix’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
http://vitamix.com/
Company Size
501-1,000 Employees

Industry

Tech
Consumer Goods

Vitamix Product Quality vs. Competitors

Compared to its competitors, Vitamix's Product Quality score is rated right below Bed Bath & Beyond.

COMPANYProduct Quality Score
Costco4.3/5
Blendtec3.7/5
Juicero3.1/5
Williams-Sonoma2.9/5
Bed Bath & Beyond2.1/5
Vitamix1.5/5

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Vitamix Pricing

Vitamix ROI & Value For Money

1.5/5

Vitamix has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Vitamix Pricing vs. Competitors

Compared to its competitors, Vitamix's ROI score is rated right below Bed Bath & Beyond.

COMPANYPricing Score
Costco4.1/5
Blendtec3.4/5
Williams-Sonoma2.7/5
Juicero2.6/5
Bed Bath & Beyond2.2/5
Vitamix1.5/5

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VS
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Blendtec's Logo
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Bed Bath & Beyond's Logo

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Vitamix Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied100%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
100%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Vitamix Customer Satisfaction vs. Competitors

Compared to its competitors, Vitamix's Customer Satisfaction score is rated right below Juicero.

COMPANYCustomer Satisfaction (CSAT) Score
Costco84%
Blendtec58%
Williams-Sonoma51%
Bed Bath & Beyond39%
Juicero0%
Vitamix0%

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Vitamix Customer Service

1.5/5

Vitamix has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Vitamix's Customer Service

Address

Cleveland, OH


Website

http://vitamix.com/

Vitamix Customer Service vs. Competitors

Compared to its competitors, Vitamix's Customer Service score is rated right below Bed Bath & Beyond.

COMPANYCustomer Service Score
Costco4.2/5
Blendtec3.5/5
Juicero3.1/5
Williams-Sonoma2.6/5
Bed Bath & Beyond2/5
Vitamix1.5/5

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Williams-Sonoma's Logo
Bed Bath & Beyond's Logo

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Consumer vs. Employees

Vitamix scored a -100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Vitamix would recommend the brand to a friend. ENPS measures how likely Vitamix employees would recommend working at Vitamix to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

-100
eNPS Score
0%Promoters
0%Passive
100%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail