-33
NPS
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Vudu
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About Vudu's Brand
Vudu is a content delivery and interactive media technology company distributing movies over the internet to television. Among its major competitors, Vudu is ranked in 4th place for NPS while Amazon is 1st, and Netflix is 2nd.
Brand at a Glance
78%
Customer Loyalty
2.4/5
Product Quality
2.7/5
Pricing
2.1/5
Customer Service
Vudu Ranking
- #3 / 4 of its competitors
Vudu NPS
Vudu's Net Promoter Score (NPS) is a -33 with 28% Promoters, 11% Passives, and 61% Detractors. Net Promoter Score tracks whether Vudu's customers would recommend using the product based on a scale of -100 to 100.
Vudu Overall NPS
| 28% | Promoters |
|---|---|
| 11% | Passives |
| 61% | Detractors |
Vudu NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -24 | Apr 2022 | -24 |
Aug 2022 -29 | Aug 2022 | -29 |
Nov 2022 -30 | Nov 2022 | -30 |
Dec 2022 -22 | Dec 2022 | -22 |
Jan 2023 -27 | Jan 2023 | -27 |
Feb 2023 -34 | Feb 2023 | -34 |
May 2023 -32 | May 2023 | -32 |
Jun 2023 -34 | Jun 2023 | -34 |
Jul 2023 -29 | Jul 2023 | -29 |
Aug 2023 -32 | Aug 2023 | -32 |
Sep 2023 -38 | Sep 2023 | -38 |
Oct 2025 -33 | Oct 2025 | -33 |
How Other Brands Compare
Vudu is ranked third for NPS among its competitors. Amazon and Netflix come in first and second, with Tivo coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vudu NPS by Gender
Male customers rated Vudu's NPS 30 points higher than Female customers.
Male
-70
Vudu's NPS was rated -70 by Male customers on Comparably.
10%
Promoters
10%
Passives
80%
Detractors
Female
-100
Vudu's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Vudu NPS by Ethnicity
Vudu's NPS was rated -90 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -90 | Caucasian | -90 |
Vudu NPS by Usage
Vudu's NPS was rated -100 points by customers who have used Vudu's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
Vudu Customer Reviews
Out of the 4 Vudu customer reviews 0 were positive and 4 were constructive. Vudu customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Vudu Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Vudu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vudu Customer Loyalty Score by Gender
Female customers rated Vudu's Customer Loyalty score 9% higher than Male customers.
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Male
73%
Yes
Female
82%
Yes
Vudu Customer Loyalty Score by Ethnicity
Vudu's Customer Loyalty score was rated 73% by Caucasian customers on Comparably.
% who answered "Yes"
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73
out of 100
Caucasian
Vudu Customer Loyalty Score by Usage
Vudu's Customer Loyalty score was rated 87% by customers who have used Vudu's products/services for Over 10 Years.
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Vudu Customer Loyalty Score by Industry
Vudu's Customer Loyalty score was rated 100% by Tech industry customers.
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Vudu Customer Loyalty vs. Competitors
Compared to its competitors, Vudu's Customer Loyalty score is rated right above Starz Entertainment, and is preceded by Tivo.
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Vudu Product Quality
2.4/5
Vudu has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Vudu Product Information
Vudu’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Vudu's product the highest.
- Website
- http://vudu.com
- Company Size
- 51-200 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into Vudu Product Quality
Vudu's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
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Ranked Vudu Product Quality the Highest
Ranked Vudu Product Quality the Lowest
Vudu Product Quality Score by Gender
Male customers rated Vudu's Product Quality score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Vudu Product Quality Score by Ethnicity
Vudu's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vudu.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Vudu Product Quality Score by Usage
Vudu's Product Quality score was rated 1.5 stars by customers who have used Vudu's products/services for Over 10 Years.
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Vudu Product Quality Score by Industry
Vudu's Product Quality score was rated 2.1 stars by Tech industry customers.
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Vudu Product Quality vs. Competitors
Compared to its competitors, Vudu's Product Quality score is rated right above Tivo, and is preceded by Starz Entertainment.
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Vudu Pricing
Vudu ROI & Value For Money
2.7/5
Vudu has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Vudu Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Vudu ROI
Vudu's ROI score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked Vudu ROI the Highest
Ranked Vudu ROI the Lowest
Vudu ROI Score by Gender
Female customers rated Vudu's ROI score 0.7 stars higher than Male customers.
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Male
1.7/5
Female
2.4/5
Vudu ROI Score by Ethnicity
Vudu's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Vudu ROI Score by Usage
Vudu's ROI score was rated 1.8 stars by customers who have used Vudu's products/services for Over 10 Years.
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Vudu ROI Score by Industry
Vudu's ROI score was rated 2.7 stars by Tech industry customers.
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Vudu Pricing vs. Competitors
Compared to its competitors, Vudu's ROI score is rated right above Tivo, and is preceded by Starz Entertainment.
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Vudu Customer Satisfaction (CSAT)
Vudu Customer Satisfaction (CSAT) Score
24 / 100
Vudu has an overall Customer Satisfaction score of 24 rated by its users and customers.
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Very Satisfied
14%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
71%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vudu Customer Satisfaction
Vudu's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Vudu Customer Satisfaction the Highest
Ranked Vudu Customer Satisfaction the Lowest
Vudu Customer Satisfaction Score by Gender
Male customers rated Vudu's Customer Satisfaction score 0 points higher than Female customers.
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25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Vudu Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vudu's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.
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13 / 100
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
87%
Vudu Customer Satisfaction Score by Usage
Vudu's Customer Satisfaction score was rated 0 points by customers who have used Vudu's products/services for Over 10 Years.
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Vudu Customer Satisfaction vs. Competitors
Compared to its competitors, Vudu's Customer Satisfaction score is rated right above M-GO, and is preceded by Tivo.
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Vudu Customer Service
2.1/5
Vudu has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About Vudu's Customer Service
Address
2890 Bower Avenue, Santa Clara, CA
Website
http://vudu.com
Quick Insights into Vudu Customer Service
Vudu's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked Vudu Customer Service the Highest
Ranked Vudu Customer Service the Lowest
Vudu Customer Service Score by Gender
Vudu's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Vudu Customer Service Score by Ethnicity
Vudu's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vudu.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Vudu Customer Service Score by Usage
Vudu's Customer Service score was rated 1.5 stars by customers who have used Vudu's products/services for Over 10 Years.
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Vudu Customer Service Score by Industry
Vudu's Customer Service score was rated 1.8 stars by Tech industry customers.
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Vudu Customer Service vs. Competitors
Compared to its competitors, Vudu's Customer Service score is rated right above Tivo, and is preceded by Starz Entertainment.
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Vudu as an Employer
2.5/5
Vudu has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Vudu scored a -33 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Vudu would recommend the brand to a friend. ENPS measures how likely Vudu employees would recommend working at Vudu to a friend.
Net Promoter Score
-33
NPS Score
| 28% | Promoters |
|---|---|
| 11% | Passive |
| 61% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 17% | Promoters |
|---|---|
| 33% | Passive |
| 50% | Detractors |
