60
NPS
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wag.com
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About wag.com's Brand
wag.com offers pet supplies for dogs, cats, birds, fish, reptiles, and other small animals. Among its major competitors, wag.com is ranked in 1st place for NPS while Rover.com is 2nd, and PetFlow is 3rd.
Brand at a Glance
85%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
wag.com Ranking
- #1 / 4 of its competitors
wag.com NPS
wag.com's Net Promoter Score (NPS) is a 60 with 80% Promoters, 0% Passives, and 20% Detractors. Net Promoter Score tracks whether wag.com's customers would recommend using the product based on a scale of -100 to 100.
wag.com Overall NPS
| 80% | Promoters |
|---|---|
| 0% | Passives |
| 20% | Detractors |
wag.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 100 | Jul 2021 | 100 |
Mar 2022 100 | Mar 2022 | 100 |
Dec 2022 100 | Dec 2022 | 100 |
Mar 2025 60 | Mar 2025 | 60 |
How Other Brands Compare
wag.com is ranked first for NPS among its competitors. Rover.com and PetFlow come in second and third, with Dealwagger coming in at #4.
wag.com |  Rover.com |  PetFlow |  Dealwagger | |
| Global Ranking | #- | #554 | #- | #- |
| NPS | 60 | -9 | -100 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $13.97B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
wag.com Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of wag.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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wag.com Customer Loyalty vs. Competitors
Compared to its competitors, wag.com's Customer Loyalty score is rated right above Rover.com.
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wag.com Product Quality
3.8/5
wag.com has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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wag.com Product Information
wag.com’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.wag.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
wag.com Product Quality vs. Competitors
Compared to its competitors, wag.com's Product Quality score is rated right above Rover.com.
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wag.com Pricing
wag.com ROI & Value For Money
3.7/5
wag.com has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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wag.com Pricing vs. Competitors
Compared to its competitors, wag.com's ROI score is rated right above Rover.com.
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wag.com Customer Satisfaction (CSAT)
wag.com Customer Satisfaction (CSAT) Score
50 / 100
wag.com has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
wag.com Customer Satisfaction vs. Competitors
Compared to its competitors, wag.com's Customer Satisfaction score is rated right above Rover.com.
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wag.com Customer Service
4/5
wag.com has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About wag.com's Customer Service
Address
P.O. Box 483, Jersey City, NJ 07303
Website
http://www.wag.com/
Phone Number
(866) 746-7924
wag.com Customer Service vs. Competitors
Compared to its competitors, wag.com's Customer Service score is rated right above Rover.com.
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wag.com as an Employer
Consumer vs. Employees
wag.com scored a 60 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of wag.com would recommend the brand to a friend. ENPS measures how likely wag.com employees would recommend working at wag.com to a friend.
Net Promoter Score
60
NPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 40% | Promoters |
|---|---|
| 29% | Passive |
| 31% | Detractors |
