57
NPS
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WD-40 Company
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About WD-40 Company's Brand
WD-40 Company's products are found in garages, toolboxes and factories around the world. WD-40®, WD-40 Specialist®, 3-IN-ONE® WD-40 BIKE® Among its major competitors, WD-40 Company is ranked in 1st place for NPS while DeWalt is 2nd, and Unilever is 3rd.Their current market cap is $2.59B
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
WD-40 Company Ranking
- #1 / 4 of its competitors
WD-40 Company NPS
WD-40 Company's Net Promoter Score (NPS) is a 57 with 68% Promoters, 21% Passives, and 11% Detractors. Net Promoter Score tracks whether WD-40 Company's customers would recommend using the product based on a scale of -100 to 100.
WD-40 Company Overall NPS
| 68% | Promoters |
|---|---|
| 21% | Passives |
| 11% | Detractors |
WD-40 Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 37 | Mar 2023 | 37 |
May 2023 44 | May 2023 | 44 |
Jul 2023 50 | Jul 2023 | 50 |
Aug 2023 54 | Aug 2023 | 54 |
Sep 2023 59 | Sep 2023 | 59 |
Dec 2023 60 | Dec 2023 | 60 |
Jan 2024 57 | Jan 2024 | 57 |
Mar 2024 60 | Mar 2024 | 60 |
Oct 2024 55 | Oct 2024 | 55 |
Dec 2024 58 | Dec 2024 | 58 |
Jun 2025 55 | Jun 2025 | 55 |
Nov 2025 58 | Nov 2025 | 58 |
How Other Brands Compare
WD-40 Company is ranked first for NPS among its competitors. DeWalt and Unilever come in second and third, with ProChem coming in at #4. Among those competitors, it is the third most valued company behind DeWalt.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
WD-40 Company NPS by Gender
WD-40 Company's NPS was rated 60 by Male customers on Comparably.
Male
60
WD-40 Company's NPS was rated 60 by Male customers on Comparably.
60%
Promoters
40%
Passives
0%
Detractors
Female
N/A
WD-40 Company's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
WD-40 Company NPS by Ethnicity
WD-40 Company's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
WD-40 Company NPS by Age
WD-40 Company's NPS was rated 67 points by customers ages 18-25 on Comparably.
WD-40 Company NPS by Usage
WD-40 Company's NPS was rated 75 points by customers who have used WD-40 Company's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 75 | Over 10 Years | 75 |
WD-40 Company NPS vs. Competitors
Compared to its competitors, WD-40 Company's NPS is rated right above DeWalt.
| COMPANY | NPS Score | |
|---|---|---|
| WD-40 Company | 57 |
 | DeWalt | 49 |
 | Unilever | 31 |
WD-40 Company Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of WD-40 Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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WD-40 Company Customer Loyalty Score by Gender
WD-40 Company's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
WD-40 Company Customer Loyalty Score by Ethnicity
WD-40 Company's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
WD-40 Company Customer Loyalty Score by Age
WD-40 Company's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
WD-40 Company Customer Loyalty Score by Usage
WD-40 Company's Customer Loyalty score was rated 100% by customers who have used WD-40 Company's products/services for Over 10 Years.
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WD-40 Company Customer Loyalty vs. Competitors
Compared to its competitors, WD-40 Company's Customer Loyalty score is rated right above DeWalt, and is preceded by Unilever.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Unilever | 84% |
| WD-40 Company | 81% |
| DeWalt | 69% |
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WD-40 Company Product Quality
4/5
WD-40 Company has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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WD-40 Company Product Information
WD-40 Company’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.wd40company.com
- Company Size
- 201-500 Employees
Industry
Chemicals
Quick Insights into WD-40 Company Product Quality
WD-40 Company's Product Quality score was rated highest by customers who have used WD-40 Company's products/services for Over 10 Years.
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Ranked WD-40 Company Product Quality the Highest
WD-40 Company Product Quality Score by Gender
WD-40 Company's Product Quality score was rated 4.8 by Male customers on Comparably.
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Male
4.8/5
Female
N/A
WD-40 Company Product Quality Score by Ethnicity
WD-40 Company's Product Quality score was rated 4.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
WD-40 Company Product Quality Score by Age
WD-40 Company's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
WD-40 Company Product Quality Score by Usage
WD-40 Company's Product Quality score was rated 5 stars by customers who have used WD-40 Company's products/services for Over 10 Years.
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WD-40 Company Product Quality vs. Competitors
Compared to its competitors, WD-40 Company's Product Quality score is rated right above DeWalt, and is preceded by Unilever.
| COMPANY | Product Quality Score | |
|---|---|---|
| Unilever | 4.2/5 |
| WD-40 Company | 4/5 |
| DeWalt | 3.8/5 |
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WD-40 Company Pricing
WD-40 Company ROI & Value For Money
4/5
WD-40 Company has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into WD-40 Company ROI
WD-40 Company's ROI score was rated highest by customers who have used WD-40 Company's products/services for Over 10 Years.
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Ranked WD-40 Company ROI the Highest
WD-40 Company ROI Score by Gender
WD-40 Company's ROI score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
WD-40 Company ROI Score by Ethnicity
WD-40 Company's ROI score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of WD-40 Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
WD-40 Company ROI Score by Age
WD-40 Company's ROI score was rated 3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
WD-40 Company ROI Score by Usage
WD-40 Company's ROI score was rated 4.7 stars by customers who have used WD-40 Company's products/services for Over 10 Years.
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WD-40 Company Pricing vs. Competitors
Compared to its competitors, WD-40 Company's ROI score is rated right above Unilever.
| COMPANY | Pricing Score | |
|---|---|---|
| WD-40 Company | 4/5 |
| Unilever | 3.9/5 |
| DeWalt | 3.9/5 |
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WD-40 Company Customer Satisfaction (CSAT)
WD-40 Company Customer Satisfaction (CSAT) Score
70 / 100
WD-40 Company has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into WD-40 Company Customer Satisfaction
WD-40 Company's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked WD-40 Company Customer Satisfaction the Highest
WD-40 Company Customer Satisfaction Score by Gender
WD-40 Company's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
WD-40 Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
WD-40 Company's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of WD-40 Company.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
WD-40 Company Customer Satisfaction Score by Usage
WD-40 Company's Customer Satisfaction score was rated 100 points by customers who have used WD-40 Company's products/services for Over 10 Years.
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WD-40 Company Customer Satisfaction vs. Competitors
Compared to its competitors, WD-40 Company's Customer Satisfaction score is rated right below Unilever.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DeWalt | 100% |
| Unilever | 85% |
| WD-40 Company | 70% |
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WD-40 Company Customer Service
3.9/5
WD-40 Company has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About WD-40 Company's Customer Service
Address
9715 Businesspark avenue, 92131
Website
http://www.wd40company.com
Phone Number
+1-858-251-5600
Quick Insights into WD-40 Company Customer Service
WD-40 Company's Customer Service score was rated highest by customers who have used WD-40 Company's products/services for Over 10 Years.
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Ranked WD-40 Company Customer Service the Highest
WD-40 Company Customer Service Score by Gender
WD-40 Company's Customer Service score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
WD-40 Company Customer Service Score by Ethnicity
WD-40 Company's Customer Service score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of WD-40 Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
WD-40 Company Customer Service Score by Age
WD-40 Company's Customer Service score was rated 2.5 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
WD-40 Company Customer Service Score by Usage
WD-40 Company's Customer Service score was rated 4.6 stars by customers who have used WD-40 Company's products/services for Over 10 Years.
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WD-40 Company Customer Service vs. Competitors
Compared to its competitors, WD-40 Company's Customer Service score is rated right above DeWalt, and is preceded by Unilever.
| COMPANY | Customer Service Score | |
|---|---|---|
| Unilever | 4/5 |
| WD-40 Company | 3.9/5 |
| DeWalt | 3.8/5 |
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WD-40 Company as an Employer
4.1/5
WD-40 Company has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
WD-40 Company scored a 57 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of WD-40 Company would recommend the brand to a friend. ENPS measures how likely WD-40 Company employees would recommend working at WD-40 Company to a friend.
Net Promoter Score
57
NPS Score
| 68% | Promoters |
|---|---|
| 21% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
