

Whatfix is a community and enterprise platform that allows users and businesses to create interactive guides on websites and web apps. Among its major competitors, Whatfix is ranked in 5th place for NPS while Iridize is 1st, and KnowledgeOwl is 2nd.Their current valuation is $150.00M
Whatfix's Net Promoter Score (NPS) is a 46 with 62% Promoters, 22% Passives, and 16% Detractors. Net Promoter Score tracks whether Whatfix's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 22% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 63 | Aug 2020 | 63 |
Nov 2021 51 | Nov 2021 | 51 |
Dec 2021 42 | Dec 2021 | 42 |
Aug 2022 44 | Aug 2022 | 44 |
Sep 2022 46 | Sep 2022 | 46 |
Mar 2023 45 | Mar 2023 | 45 |
Apr 2023 47 | Apr 2023 | 47 |
Feb 2024 46 | Feb 2024 | 46 |
Whatfix is ranked third for NPS among its competitors. Iridize and KnowledgeOwl come in first and second, with WalkMe™ coming in at #4. Among those competitors, it is the lowest valued company behind WalkMe™.
![]() Whatfix | ![]() WalkMe™ | ![]() Iridize | ![]() KnowledgeOwl | |
| Global Ranking | #- | #662 | #- | #- |
| NPS | 46 | 24 | 89 | 75 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $150.00M | $1.50B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Whatfix's NPS was rated the highest by customers who have used Whatfix's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 75 | Less than 1 Year | 75 |
2 to 5 Years 83 | 2 to 5 Years | 83 |
Compared to its competitors, Whatfix's NPS is rated right above WalkMe™, and is preceded by Toonimo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Iridize | 89 |
![]() | KnowledgeOwl | 75 |
![]() | WorkRamp | 72 |
![]() | Toonimo | 49 |
![]() | Whatfix | 46 |
![]() | WalkMe™ | 24 |
![]() | Qustn Technologies | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Whatfix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Whatfix's Customer Loyalty score was rated 100% by Tech industry customers.
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Compared to its competitors, Whatfix's Customer Loyalty score is rated right above Iridize, and is preceded by WalkMe™.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | WalkMe™ | 78% |
![]() | Whatfix | 69% |
![]() | Iridize | N/A |
![]() | KnowledgeOwl | N/A |
![]() | WorkRamp | N/A |
![]() | Toonimo | N/A |
![]() | Qustn Technologies | N/A |
Whatfix has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Whatfix serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Whatfix supports Web and Android devices and offers products for small, medium, and large sized businesses.
Whatfix’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Whatfix's product the highest. Reviewers from the Telecommunications industry rated Whatfix the lowest at 4.3.
Whatfix's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Telecommunications industry.
Whatfix's Product Quality score was rated 4.7 stars by customers who have used Whatfix's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Whatfix's Product Quality score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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Compared to its competitors, Whatfix's Product Quality score is rated right above WorkRamp, and is preceded by Iridize.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Toonimo | 5/5 |
![]() | Iridize | 4.4/5 |
![]() | Whatfix | 4.4/5 |
![]() | WorkRamp | 4.3/5 |
![]() | KnowledgeOwl | 4.2/5 |
![]() | WalkMe™ | 4.1/5 |
![]() | Qustn Technologies | N/A |
Whatfix has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Whatfix has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Whatfix's ROI score was rated highest by customers from the Tech industry.
Whatfix's ROI score was rated 4.6 stars by Tech industry customers.
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Compared to its competitors, Whatfix's ROI score is rated right above WorkRamp, and is preceded by Iridize.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toonimo | 5/5 |
![]() | KnowledgeOwl | 4.5/5 |
![]() | Iridize | 4.4/5 |
![]() | Whatfix | 4.3/5 |
![]() | WorkRamp | 4.2/5 |
![]() | WalkMe™ | 3.6/5 |
![]() | Qustn Technologies | N/A |
Whatfix has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Whatfix's Customer Satisfaction score was rated highest by customers from the Tech industry.
Whatfix's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Compared to its competitors, Whatfix's Customer Satisfaction score is rated right above Iridize, and is preceded by WalkMe™.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | WalkMe™ | 82% |
![]() | Whatfix | 78% |
![]() | Iridize | 0% |
![]() | KnowledgeOwl | 0% |
![]() | WorkRamp | 0% |
![]() | Toonimo | 0% |
![]() | Qustn Technologies | 0% |
Whatfix has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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2107 N First St, San Jose, CA 95131
http://whatfix.com/
Whatfix's Customer Service score was rated highest by customers from the Tech industry.
Whatfix's Customer Service score was rated 4.8 stars by Tech industry customers.
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Compared to its competitors, Whatfix's Customer Service score is rated right above WalkMe™, and is preceded by Toonimo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Iridize | 5/5 |
![]() | KnowledgeOwl | 5/5 |
![]() | WorkRamp | 5/5 |
![]() | Toonimo | 5/5 |
![]() | Whatfix | 4.2/5 |
![]() | WalkMe™ | 4/5 |
![]() | Qustn Technologies | N/A |
Whatfix has a 4.7/5 stars for its overall company culture rated by their employees

Whatfix scored a 46 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Whatfix would recommend the brand to a friend. ENPS measures how likely Whatfix employees would recommend working at Whatfix to a friend.
| 62% | Promoters |
|---|---|
| 22% | Passive |
| 16% | Detractors |
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |