16
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Wilsonart
Marketing or Exec? Claim Your Free Account
About Wilsonart's Brand
A global manufacturer and distributor of High Pressure Laminates and other engineered composite materials. Among its major competitors, Wilsonart is ranked in 3rd place for NPS while Cambria is 1st, and The Home Depot is 2nd.
Brand at a Glance
78%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Wilsonart Ranking
- #3 / 4 of its competitors
Wilsonart NPS
Wilsonart's Net Promoter Score (NPS) is a 16 with 44% Promoters, 28% Passives, and 28% Detractors. Net Promoter Score tracks whether Wilsonart's customers would recommend using the product based on a scale of -100 to 100.
Wilsonart Overall NPS
| 44% | Promoters |
|---|---|
| 28% | Passives |
| 28% | Detractors |
Wilsonart NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 75 | Jul 2022 | 75 |
Jan 2023 80 | Jan 2023 | 80 |
Aug 2023 83 | Aug 2023 | 83 |
Sep 2023 57 | Sep 2023 | 57 |
Oct 2023 37 | Oct 2023 | 37 |
Dec 2023 18 | Dec 2023 | 18 |
May 2024 16 | May 2024 | 16 |
Jun 2024 6 | Jun 2024 | 6 |
Aug 2024 13 | Aug 2024 | 13 |
Oct 2024 12 | Oct 2024 | 12 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 16 | Feb 2025 | 16 |
How Other Brands Compare
Wilsonart is ranked third for NPS among its competitors. Cambria and The Home Depot come in first and second, with Durcon Laboratory Tops coming in at #4.
Wilsonart |  The Home Depot |  Cambria |  Durcon Laboratory Tops | |
| Global Ranking | #- | #86 | #- | #- |
| NPS | 16 | 21 | 79 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $301.06B | $61.37M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wilsonart NPS by Gender
Wilsonart's NPS was rated 0 by Female customers on Comparably.
Female
0
Wilsonart's NPS was rated by Female customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Male
N/A
Wilsonart's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Wilsonart NPS by Ethnicity
Wilsonart's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Wilsonart NPS vs. Competitors
Compared to its competitors, Wilsonart's NPS is rated right below The Home Depot.
| COMPANY | NPS Score | |
|---|---|---|
| Cambria | 79 |
| The Home Depot | 21 |
| Wilsonart | 16 |
Wilsonart Customer Reviews
Out of the 2 Wilsonart customer reviews 1 was positive and 1 was constructive. Wilsonart customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Wilsonart Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Wilsonart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Wilsonart Customer Loyalty Score by Gender
Wilsonart's Customer Loyalty score was rated 78 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Wilsonart.
Female
78%
Yes
Male
N/A
Yes
Wilsonart Customer Loyalty Score by Ethnicity
Wilsonart's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wilsonart.
70
out of 100
Caucasian
Wilsonart Customer Loyalty vs. Competitors
Compared to its competitors, Wilsonart's Customer Loyalty score is rated right below Cambria.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Home Depot | 81% |
| Cambria | 80% |
| Wilsonart | 78% |
Unlock Wilsonart Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wilsonart Customer Loyalty vs. Competitors data and gain insights into your customers today.
Wilsonart Product Quality
3.2/5
Wilsonart has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Wilsonart's overall Product Quality score rated by its users and customers.
Wilsonart Product Information
Wilsonart’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.wilsonart.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Wilsonart Product Quality
Wilsonart's Product Quality score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Wilsonart's Product Quality.
Ranked Wilsonart Product Quality the Highest
Wilsonart Product Quality Score by Gender
Wilsonart's Product Quality score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Wilsonart.
Female
3.5/5
Male
N/A
Wilsonart Product Quality Score by Ethnicity
Wilsonart's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wilsonart.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Wilsonart Product Quality vs. Competitors
Compared to its competitors, Wilsonart's Product Quality score is rated right below The Home Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cambria | 4/5 |
| The Home Depot | 3.6/5 |
| Wilsonart | 3.2/5 |
Unlock Wilsonart Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wilsonart Product Quality vs. Competitors data and gain insights into your customers today.
Wilsonart Pricing
Wilsonart ROI & Value For Money
3.4/5
Wilsonart has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Wilsonart's overall ROI score rated by its users and customers.
Quick Insights into Wilsonart ROI
Wilsonart's ROI score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Wilsonart's ROI score.
Ranked Wilsonart ROI the Highest
Wilsonart ROI Score by Gender
Wilsonart's ROI score was rated 3.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Wilsonart.
Female
3.7/5
Male
N/A
Wilsonart ROI Score by Ethnicity
Wilsonart's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wilsonart.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Wilsonart Pricing vs. Competitors
Compared to its competitors, Wilsonart's ROI score is rated right below The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
| Cambria | 3.9/5 |
| The Home Depot | 3.6/5 |
| Wilsonart | 3.4/5 |
Unlock Wilsonart ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wilsonart ROI vs. Competitors data and gain insights into your customers today.
Wilsonart Customer Satisfaction (CSAT)
Wilsonart Customer Satisfaction (CSAT) Score
60 / 100
Wilsonart has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
14%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wilsonart Customer Satisfaction
Wilsonart's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Wilsonart's Customer Satisfaction.
Ranked Wilsonart Customer Satisfaction the Highest
Wilsonart Customer Satisfaction Score by Gender
Wilsonart's Customer Satisfaction score was rated 50 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Wilsonart.
50 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Wilsonart Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wilsonart's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wilsonart.
34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
Wilsonart Customer Satisfaction vs. Competitors
Compared to its competitors, Wilsonart's Customer Satisfaction score is rated right below The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cambria | 76% |
| The Home Depot | 68% |
| Wilsonart | 61% |
Unlock Wilsonart Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wilsonart Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Wilsonart Customer Service
3.4/5
Wilsonart has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Wilsonart's overall Customer Service score rated by its users and customers.
About Wilsonart's Customer Service
Address
2501 Wilsonart Drive P.O. Box 6110, Temple, TX 76503-6110
Website
http://www.wilsonart.com/
Phone Number
(800)433-3222
Quick Insights into Wilsonart Customer Service
Wilsonart's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Wilsonart's Customer Service score.
Ranked Wilsonart Customer Service the Highest
Wilsonart Customer Service Score by Gender
Wilsonart's Customer Service score was rated 3.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Wilsonart.
Female
3.6/5
Male
N/A
Wilsonart Customer Service Score by Ethnicity
Wilsonart's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wilsonart.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Wilsonart Customer Service vs. Competitors
Compared to its competitors, Wilsonart's Customer Service score is rated right below The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cambria | 4.1/5 |
| The Home Depot | 3.6/5 |
| Wilsonart | 3.4/5 |
Unlock Wilsonart Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wilsonart Customer Service vs. Competitors data and gain insights into your customers today.
Wilsonart as an Employer
3.8/5
Wilsonart has a 3.8/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Wilsonart scored a 16 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Wilsonart would recommend the brand to a friend. ENPS measures how likely Wilsonart employees would recommend working at Wilsonart to a friend.
Net Promoter Score
16
NPS Score
| 44% | Promoters |
|---|---|
| 28% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
