10
NPS
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Wish
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About Wish's Brand
Wish is a mobile e-commerce platform that flips traditional shopping on its head. We connect millions of people with the widest selection of delightful, surprising, and—most importantly—affordable products delivered directly to their doors. Each day on Wish, millions of customers in more than 60 countries around the world discover new products. For our over 170,000 merchant partners, anyone with a good idea and a mobile phone can instantly tap into a global market. We're fueled by creating unique products and experiences that give people access to a new type of commerce, where all are welcome. If you’ve been searching for a supportive environment to chase your curiosity and use data to investigate the questions that matter most to you, this is the place. Among its major competitors, Wish is ranked in 2nd place for NPS while Amazon is 1st, and Walmart is 3rd.Their current market cap is $7.84B
Brand at a Glance
64%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Wish Ranking
- #2 / 4 of its competitors
Wish NPS
Wish's Net Promoter Score (NPS) is a 10 with 53% Promoters, 4% Passives, and 43% Detractors. Net Promoter Score tracks whether Wish's customers would recommend using the product based on a scale of -100 to 100.
Wish Overall NPS
| 53% | Promoters |
|---|---|
| 4% | Passives |
| 43% | Detractors |
Wish NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 12 | Oct 2022 | 12 |
Nov 2022 12 | Nov 2022 | 12 |
Dec 2022 12 | Dec 2022 | 12 |
Jan 2023 12 | Jan 2023 | 12 |
Feb 2023 13 | Feb 2023 | 13 |
Mar 2023 13 | Mar 2023 | 13 |
May 2023 11 | May 2023 | 11 |
Jun 2023 13 | Jun 2023 | 13 |
Aug 2023 11 | Aug 2023 | 11 |
Oct 2023 11 | Oct 2023 | 11 |
Dec 2023 10 | Dec 2023 | 10 |
Oct 2024 10 | Oct 2024 | 10 |
How Other Brands Compare
Wish is ranked second for NPS among its competitors. Amazon and Walmart come in first and third, with eBay coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wish NPS by Gender
Male customers rated Wish's NPS 59 points higher than Female customers.
Male
19
Wish's NPS was rated 19 by Male customers on Comparably.
58%
Promoters
3%
Passives
39%
Detractors
Female
-40
Wish's NPS was rated -40 by Female customers on Comparably.
29%
Promoters
2%
Passives
69%
Detractors
Wish NPS by Ethnicity
Wish's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 8 | Caucasian | 8 |
Hispanic or Latino 87 | Hispanic or Latino | 87 |
African American/Black 66 | African American/Black | 66 |
Asian or Pacific Islander -38 | Asian or Pacific Islander | -38 |
Native American 66 | Native American | 66 |
Other 53 | Other | 53 |
Wish NPS by Age
Wish's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Wish NPS by Usage
Wish's NPS was rated the highest by customers who have used Wish's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 22 | Less than 1 Year | 22 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years -19 | 2 to 5 Years | -19 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Wish Customer Reviews
Out of the 40 Wish customer reviews 38 were positive and 2 were constructive. Wish customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Wish Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Wish users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wish Customer Loyalty Score by Gender
Male customers rated Wish's Customer Loyalty score 18% higher than Female customers.
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Male
64%
Yes
Female
46%
Yes
Wish Customer Loyalty Score by Ethnicity
Wish's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wish.
64
out of 100
Caucasian
100
out of 100
Hispanic or Latino
93
out of 100
African American/Black
36
out of 100
Asian or Pacific Islander
85
out of 100
Native American
81
out of 100
Other
Wish Customer Loyalty Score by Age
Wish's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Wish.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 81% | 26-30 | 81% |
31-35 71% | 31-35 | 71% |
36-40 34% | 36-40 | 34% |
41-45 87% | 41-45 | 87% |
46-50 90% | 46-50 | 90% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
Wish Customer Loyalty Score by Usage
Wish's Customer Loyalty score was rated the highest by customers who have used Wish's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wish Customer Loyalty Score by Industry
Wish's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Wish Customer Loyalty vs. Competitors
Compared to its competitors, Wish's Customer Loyalty score is rated right below eBay.
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Wish Product Quality
3.1/5
Wish has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Wish Product Information
Wish’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Wish's product the highest. Reviewers from the Arts and Entertainment industry rated Wish the lowest at 3.
- Website
- https://www.wish.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into Wish Product Quality
Wish's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Retail industry.
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Ranked Wish Product Quality the Highest
Ranked Wish Product Quality the Lowest
Wish Product Quality Score by Gender
Male customers rated Wish's Product Quality score 1.5 stars higher than Female customers.
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Male
3.2/5
Female
1.7/5
Wish Product Quality Score by Ethnicity
Wish's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 1.9 | Asian or Pacific Islander | 1.9 |
Native American 4.1 | Native American | 4.1 |
Other 4.1 | Other | 4.1 |
Wish Product Quality Score by Age
Wish's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 4 | 41-45 | 4 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2 | 51-55 | 2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.3 | 61-65 | 2.3 |
Wish Product Quality Score by Usage
Wish's Product Quality score was rated the highest by customers who have used Wish's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wish Product Quality Score by Industry
Wish's Product Quality score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Wish Product Quality vs. Competitors
Compared to its competitors, Wish's Product Quality score is rated right below eBay.
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Wish Pricing
Wish ROI & Value For Money
3.1/5
Wish has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Wish Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Mechanical, Civil or Industrial Engineering industry. The users from the Chemicals industry think that they had the lowest ROI from Wish.
Quick Insights into Wish ROI
Wish's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Retail industry.
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Ranked Wish ROI the Highest
Ranked Wish ROI the Lowest
Wish ROI Score by Gender
Male customers rated Wish's ROI score 1.3 stars higher than Female customers.
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Male
3.2/5
Female
1.9/5
Wish ROI Score by Ethnicity
Wish's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wish.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 1.9 | Asian or Pacific Islander | 1.9 |
Native American 4.1 | Native American | 4.1 |
Other 4 | Other | 4 |
Wish ROI Score by Age
Wish's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 1.6 | 36-40 | 1.6 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2 | 51-55 | 2 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.8 | 61-65 | 3.8 |
Wish ROI Score by Usage
Wish's ROI score was rated the highest by customers who have used Wish's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wish ROI Score by Industry
Wish's ROI score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Retail industry customers.
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Wish Pricing vs. Competitors
Compared to its competitors, Wish's ROI score is rated right below eBay.
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Wish Customer Satisfaction (CSAT)
Wish Customer Satisfaction (CSAT) Score
55 / 100
Wish has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
44%
Satisfied
11%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
1%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wish Customer Satisfaction
Wish's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Chemicals industry.
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Ranked Wish Customer Satisfaction the Highest
Ranked Wish Customer Satisfaction the Lowest
Wish Customer Satisfaction Score by Gender
Male customers rated Wish's Customer Satisfaction score 20 points higher than Female customers.
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55 / 100
MaleVery Satisfied | 48% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 45% |
35 / 100
FemaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 65% |
Wish Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wish's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
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59 / 100
Very Satisfied
48%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
41%
CSAT according to Hispanic or Latino
Wish's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Wish's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Wish's Customer Satisfaction (CSAT) score was rated 26% according to Asian or Pacific Islander users and customers.
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26 / 100
Very Satisfied
24%
Satisfied
2%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
74%
CSAT according to Native American
Wish's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Wish's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wish.
86 / 100
Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
Wish Customer Satisfaction Score by Age
Wish's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Wish.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 65% | |||||||||||||||
| 36-40 | 21% | |||||||||||||||
| 41-45 | 87% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 56-60 | 67% |
Wish Customer Satisfaction Score by Usage
Wish's Customer Satisfaction score was rated the highest by customers who have used Wish's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wish Customer Satisfaction Score by Industry
Wish's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Chemicals industry customers.
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{
"title": "Wish Customer Satisfaction Score by Industry",
"text": "Wish's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Chemicals industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 91,
"stars": 0,
"csatScore": 91,
"text": "Wish's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 91
},
{
"label": "Accounting",
"groupId": 495,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "Wish's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Wish's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Wish's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Wish's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Wish's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Chemicals",
"groupId": 506,
"score": 3,
"stars": 0,
"csatScore": 3,
"text": "Wish's Customer Satisfaction score is rated by Chemicals customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 3
},
{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Wish's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Wish's Customer Satisfaction score is rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Wish Customer Satisfaction vs. Competitors
Compared to its competitors, Wish's Customer Satisfaction score is rated right below eBay.
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Wish Customer Service
3/5
Wish has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Wish's Customer Service
Address
One Sansome Street, 40th Floor, San Francisco, CA 94104
Website
https://www.wish.com/
Wish's Social Links
Quick Insights into Wish Customer Service
Wish's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Retail industry.
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Ranked Wish Customer Service the Highest
Ranked Wish Customer Service the Lowest
Wish Customer Service Score by Gender
Male customers rated Wish's Customer Service score 1.5 stars higher than Female customers.
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Male
3.2/5
Female
1.7/5
Wish Customer Service Score by Ethnicity
Wish's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wish.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 1.9 | Asian or Pacific Islander | 1.9 |
Native American 3.9 | Native American | 3.9 |
Other 4.2 | Other | 4.2 |
Wish Customer Service Score by Age
Wish's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Wish.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.2 | 31-35 | 3.2 |
36-40 1.6 | 36-40 | 1.6 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2 | 51-55 | 2 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3 | 61-65 | 3 |
Wish Customer Service Score by Usage
Wish's Customer Service score was rated the highest by customers who have used Wish's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wish Customer Service Score by Industry
Wish's Customer Service score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Wish Customer Service vs. Competitors
Compared to its competitors, Wish's Customer Service score is rated right below eBay.
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Consumer vs. Employees
Wish scored a 10 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Wish would recommend the brand to a friend. ENPS measures how likely Wish employees would recommend working at Wish to a friend.
Net Promoter Score
10
NPS Score
| 53% | Promoters |
|---|---|
| 4% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 27% | Promoters |
|---|---|
| 42% | Passive |
| 31% | Detractors |
