25
NPS
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YG Entertainment
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About YG Entertainment's Brand
Among its major competitors, YG Entertainment is ranked in 2nd place for NPS while JYP Entertainment is 1st, and BTS is 3rd.
Brand at a Glance
91%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
YG Entertainment Ranking
- #2 / 3 of its competitors
YG Entertainment NPS
YG Entertainment's Net Promoter Score (NPS) is a 25 with 52% Promoters, 21% Passives, and 27% Detractors. Net Promoter Score tracks whether YG Entertainment's customers would recommend using the product based on a scale of -100 to 100.
YG Entertainment Overall NPS
| 52% | Promoters |
|---|---|
| 21% | Passives |
| 27% | Detractors |
YG Entertainment NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 30 | Jul 2023 | 30 |
Aug 2023 33 | Aug 2023 | 33 |
Sep 2023 28 | Sep 2023 | 28 |
Oct 2023 28 | Oct 2023 | 28 |
Nov 2023 21 | Nov 2023 | 21 |
Jan 2024 21 | Jan 2024 | 21 |
Feb 2024 24 | Feb 2024 | 24 |
Apr 2024 21 | Apr 2024 | 21 |
Jun 2024 23 | Jun 2024 | 23 |
Sep 2024 22 | Sep 2024 | 22 |
Jan 2025 23 | Jan 2025 | 23 |
Jul 2025 25 | Jul 2025 | 25 |
How Other Brands Compare
YG Entertainment is ranked second for NPS among its competitors. JYP Entertainment and BTS come in first and third.
YG Entertainment |  BTS |  JYP Entertainment | |
| Global Ranking | #- | #711 | #- |
| NPS | 25 | 15 | 45 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
YG Entertainment NPS by Gender
Female customers rated YG Entertainment's NPS 34 points higher than Male customers.
Male
0
YG Entertainment's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
34
YG Entertainment's NPS was rated 34 by Female customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
YG Entertainment NPS by Ethnicity
YG Entertainment's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Other 50 | Other | 50 |
YG Entertainment NPS by Age
YG Entertainment's NPS was rated 33 points by customers ages 18-25 on Comparably.
YG Entertainment NPS by Usage
YG Entertainment's NPS was rated the highest by customers who have used YG Entertainment's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
YG Entertainment NPS vs. Competitors
Compared to its competitors, YG Entertainment's NPS is rated right above BTS, and is preceded by JYP Entertainment.
| COMPANY | NPS Score | |
|---|---|---|
| JYP Entertainment | 45 |
| YG Entertainment | 25 |
| BTS | 15 |
YG Entertainment Customer Reviews
Out of the 3 YG Entertainment customer reviews 3 were positive and 0 were constructive. YG Entertainment customer reviews reflect that all customers have a favorable experience using the products/services of the company.
YG Entertainment Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of YG Entertainment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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YG Entertainment Customer Loyalty Score by Gender
YG Entertainment's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
YG Entertainment Customer Loyalty Score by Ethnicity
YG Entertainment's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Other customers on Comparably.
% who answered "Yes"
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100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
YG Entertainment Customer Loyalty Score by Age
YG Entertainment's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
YG Entertainment Customer Loyalty Score by Usage
YG Entertainment's Customer Loyalty score was rated 100% by customers who have used YG Entertainment's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.
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YG Entertainment Customer Loyalty Score by Industry
YG Entertainment's Customer Loyalty score was rated 100% by Arts and Entertainment industry customers.
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YG Entertainment Customer Loyalty vs. Competitors
Compared to its competitors, YG Entertainment's Customer Loyalty score is rated right above BTS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| YG Entertainment | 91% |
| BTS | 85% |
| JYP Entertainment | 84% |
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YG Entertainment Product Quality
3.9/5
YG Entertainment has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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YG Entertainment Product Information
YG Entertainment’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated YG Entertainment's product the highest.
- Website
- www.ygfamily.com
- Company Size
- 201-500 Employees
Quick Insights into YG Entertainment Product Quality
YG Entertainment's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Male customers.
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Ranked YG Entertainment Product Quality the Highest
Ranked YG Entertainment Product Quality the Lowest
YG Entertainment Product Quality Score by Gender
Female customers rated YG Entertainment's Product Quality score 1.6 stars higher than Male customers.
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Male
2.7/5
Female
4.3/5
YG Entertainment Product Quality Score by Ethnicity
YG Entertainment's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 4.7 | Other | 4.7 |
YG Entertainment Product Quality Score by Age
YG Entertainment's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
YG Entertainment Product Quality Score by Usage
YG Entertainment's Product Quality score was rated the highest by customers who have used YG Entertainment's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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YG Entertainment Product Quality Score by Industry
YG Entertainment's Product Quality score was rated 4.7 stars by Arts and Entertainment industry customers.
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YG Entertainment Product Quality vs. Competitors
Compared to its competitors, YG Entertainment's Product Quality score is rated right below JYP Entertainment.
| COMPANY | Product Quality Score | |
|---|---|---|
| BTS | 4/5 |
| JYP Entertainment | 3.9/5 |
| YG Entertainment | 3.9/5 |
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YG Entertainment Pricing
YG Entertainment ROI & Value For Money
3.7/5
YG Entertainment has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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YG Entertainment Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into YG Entertainment ROI
YG Entertainment's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used YG Entertainment's products/services for 2 to 5 Years.
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Ranked YG Entertainment ROI the Highest
Ranked YG Entertainment ROI the Lowest
YG Entertainment ROI Score by Gender
Male customers rated YG Entertainment's ROI score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
YG Entertainment ROI Score by Ethnicity
YG Entertainment's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
YG Entertainment ROI Score by Age
YG Entertainment's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
YG Entertainment ROI Score by Usage
YG Entertainment's ROI score was rated the highest by customers who have used YG Entertainment's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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YG Entertainment ROI Score by Industry
YG Entertainment's ROI score was rated 4.4 stars by Arts and Entertainment industry customers.
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YG Entertainment Pricing vs. Competitors
Compared to its competitors, YG Entertainment's ROI score is rated right above BTS.
| COMPANY | Pricing Score | |
|---|---|---|
| YG Entertainment | 3.7/5 |
| BTS | 3.6/5 |
| JYP Entertainment | 3.6/5 |
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YG Entertainment Customer Satisfaction (CSAT)
YG Entertainment Customer Satisfaction (CSAT) Score
78 / 100
YG Entertainment has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
48%
Satisfied
30%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into YG Entertainment Customer Satisfaction
YG Entertainment's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked YG Entertainment Customer Satisfaction the Highest
Ranked YG Entertainment Customer Satisfaction the Lowest
YG Entertainment Customer Satisfaction Score by Gender
Female customers rated YG Entertainment's Customer Satisfaction score 12 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
87 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 62% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
YG Entertainment Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
YG Entertainment's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
YG Entertainment's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
16%
CSAT according to Other
YG Entertainment's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
YG Entertainment Customer Satisfaction Score by Age
YG Entertainment's Customer Satisfaction score was rated 82 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% |
YG Entertainment Customer Satisfaction Score by Usage
YG Entertainment's Customer Satisfaction score was rated the highest by customers who have used YG Entertainment's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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YG Entertainment Customer Satisfaction Score by Industry
YG Entertainment's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.
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}YG Entertainment Customer Satisfaction vs. Competitors
Compared to its competitors, YG Entertainment's Customer Satisfaction score is rated right above BTS, and is preceded by JYP Entertainment.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| JYP Entertainment | 87% |
| YG Entertainment | 78% |
| BTS | 78% |
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YG Entertainment Customer Service
3.9/5
YG Entertainment has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About YG Entertainment's Customer Service
Address
109-819 Korea (Republic of)
Website
www.ygfamily.com
Quick Insights into YG Entertainment Customer Service
YG Entertainment's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Hispanic or Latino customers.
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Ranked YG Entertainment Customer Service the Highest
Ranked YG Entertainment Customer Service the Lowest
YG Entertainment Customer Service Score by Gender
Male customers rated YG Entertainment's Customer Service score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
YG Entertainment Customer Service Score by Ethnicity
YG Entertainment's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.6 | Other | 4.6 |
YG Entertainment Customer Service Score by Age
YG Entertainment's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
YG Entertainment Customer Service Score by Usage
YG Entertainment's Customer Service score was rated the highest by customers who have used YG Entertainment's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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YG Entertainment Customer Service Score by Industry
YG Entertainment's Customer Service score was rated 4.6 stars by Arts and Entertainment industry customers.
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YG Entertainment Customer Service vs. Competitors
Compared to its competitors, YG Entertainment's Customer Service score is rated right above JYP Entertainment.
| COMPANY | Customer Service Score | |
|---|---|---|
| YG Entertainment | 3.9/5 |
| JYP Entertainment | 3.8/5 |
| BTS | 3.8/5 |
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YG Entertainment as an Employer
Consumer vs. Employees
YG Entertainment scored a 25 for Net Promoter Score and a 54 for Employee Net Promoter Score. NPS gauges how likely a customer of YG Entertainment would recommend the brand to a friend. ENPS measures how likely YG Entertainment employees would recommend working at YG Entertainment to a friend.
Net Promoter Score
25
NPS Score
| 52% | Promoters |
|---|---|
| 21% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
54
eNPS Score
| 69% | Promoters |
|---|---|
| 16% | Passive |
| 15% | Detractors |
