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NPS
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Brandwatch
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About Brandwatch's Brand
Brandwatch is a social media monitoring system summarizing content on the web. Among its major competitors, Brandwatch is ranked in 4th place for NPS while Mention is 1st, and NetBase Solutions is 2nd. Overall, Brandwatch has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
54%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Brandwatch Ranking
- #3 / 4 of its competitors
Brandwatch NPS
Brandwatch's Net Promoter Score (NPS) is a 0 with 41% Promoters, 18% Passives, and 41% Detractors. Net Promoter Score tracks whether Brandwatch's customers would recommend using the product based on a scale of -100 to 100.
Brandwatch Overall NPS
| 41% | Promoters |
|---|---|
| 18% | Passives |
| 41% | Detractors |
Brandwatch NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 -20 | Aug 2020 | -20 |
Aug 2021 -18 | Aug 2021 | -18 |
Apr 2022 -8 | Apr 2022 | -8 |
Jul 2022 0 | Jul 2022 | 0 |
Sep 2022 7 | Sep 2022 | 7 |
Oct 2022 12 | Oct 2022 | 12 |
Nov 2022 6 | Nov 2022 | 6 |
Jan 2023 -1 | Jan 2023 | -1 |
Jul 2023 6 | Jul 2023 | 6 |
Oct 2023 0 | Oct 2023 | 0 |
Nov 2024 4 | Nov 2024 | 4 |
May 2025 -1 | May 2025 | -1 |
How Other Brands Compare
Brandwatch is ranked third for NPS among its competitors. NetBase Solutions and AECOM come in first and second, with Zignal Labs coming in at #4.
Brandwatch |  AECOM |  NetBase Solutions |  Zignal Labs | |
| Global Ranking | #- | #630 | #- | #- |
| NPS | 0 | 14 | 42 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $9.51B | $250.00M | $150.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brandwatch NPS by Usage
Brandwatch's NPS was rated 0 points by customers who have used Brandwatch's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Brandwatch NPS vs. Competitors
Compared to its competitors, Brandwatch's NPS is rated right above Zignal Labs, and is preceded by AECOM.
| COMPANY | NPS Score | |
|---|---|---|
 | Mention | 65 |
| NetBase Solutions | 42 |
| AECOM | 14 |
| Brandwatch | 0 |
| Zignal Labs | N/A |
 | Synthesio | N/A |
 | Sysomos | -4 |
 | Jenzabar | -50 |
Brandwatch Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Brandwatch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Brandwatch Customer Loyalty vs. Competitors
Compared to its competitors, Brandwatch's Customer Loyalty score is rated right above NetBase Solutions, and is preceded by Jenzabar.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AECOM | 68% |
| Jenzabar | 55% |
| Brandwatch | 54% |
| NetBase Solutions | 10% |
| Sysomos | 10% |
| Mention | N/A |
| Zignal Labs | N/A |
| Synthesio | N/A |
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Brandwatch Product Quality
3.5/5
Brandwatch has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Brandwatch Product Information
Brandwatch serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, and Mexico. Brandwatch supports Web devices and offers products for small, medium, and large sized businesses.
Brandwatch’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Brandwatch's product the highest.
- Website
- http://www.brandwatch.com
- Company Size
- 201-500 Employees
Industry
Tech
Analytics
Big Data
Media
SaaS
Social
Sports & Entertainment
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Chinese (Simplified)
Japanese
Turkish
Italian
Russian
Czech
Swedish
Polish
Danish
Finnish
Norwegian
Taiwanese
Product Type
Social Media Marketing Software
Web Analytics Software
Brand Management Software
Reputation Management Software
Social Media Monitoring Software
Social Media Analytics Tools Software
Quick Insights into Brandwatch Product Quality
Brandwatch's Product Quality score was rated highest by customers who have used Brandwatch's products/services for 1 to 2 Years, and rated lowest by customers who have used Brandwatch's products/services for 2 to 5 Years.
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Ranked Brandwatch Product Quality the Highest
Ranked Brandwatch Product Quality the Lowest
Brandwatch Product Quality Score by Usage
Brandwatch's Product Quality score was rated 3 stars by customers who have used Brandwatch's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
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Brandwatch Product Quality Score by Industry
Brandwatch's Product Quality score was rated 3 stars by Consulting industry customers.
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Brandwatch Product Quality vs. Competitors
Compared to its competitors, Brandwatch's Product Quality score is rated right above Jenzabar, and is preceded by AECOM.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mention | 4.6/5 |
| NetBase Solutions | 4.4/5 |
| Sysomos | 4/5 |
| AECOM | 3.8/5 |
| Brandwatch | 3.5/5 |
| Jenzabar | 2.5/5 |
| Zignal Labs | N/A |
| Synthesio | N/A |
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Brandwatch Pricing
Brandwatch ROI & Value For Money
3.7/5
Brandwatch has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Brandwatch Pricing Plans
Brandwatch has a pricing structure that accommodates small, medium, and large businesses. Starting from £500/month, Brandwatch uses a subscription model. For the users that are not ready to commit yet, Brandwatch also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.
Who Uses Brandwatch?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Brandwatch ROI
Brandwatch's ROI score was rated highest by customers from the Marketing, Advertising and Research industry.
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Ranked Brandwatch ROI the Highest
Brandwatch ROI Score by Industry
Brandwatch's ROI score was rated 3.4 stars by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Brandwatch Pricing vs. Competitors
Compared to its competitors, Brandwatch's ROI score is rated right above Jenzabar, and is preceded by AECOM.
| COMPANY | Pricing Score | |
|---|---|---|
| Mention | 4.4/5 |
| NetBase Solutions | 3.9/5 |
| Sysomos | 3.8/5 |
| AECOM | 3.7/5 |
| Brandwatch | 3.7/5 |
| Jenzabar | 3.2/5 |
| Zignal Labs | N/A |
| Synthesio | N/A |
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Brandwatch Customer Satisfaction (CSAT)
Brandwatch Customer Satisfaction (CSAT) Score
50 / 100
Brandwatch has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
30%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Brandwatch Customer Satisfaction vs. Competitors
Compared to its competitors, Brandwatch's Customer Satisfaction score is rated right above Mention, and is preceded by AECOM.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NetBase Solutions | 100% |
| AECOM | 65% |
| Brandwatch | 50% |
| Mention | 0% |
| Sysomos | 0% |
| Jenzabar | 0% |
| Zignal Labs | 0% |
| Synthesio | 0% |
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Brandwatch Customer Service
3.7/5
Brandwatch has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Brandwatch's Customer Service
Address
International House, Queens Road, New York City, NY BN1 3XE
Website
http://www.brandwatch.com
Brandwatch Customer Service vs. Competitors
Compared to its competitors, Brandwatch's Customer Service score is rated right above Sysomos, and is preceded by AECOM.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mention | 5/5 |
| NetBase Solutions | 5/5 |
| AECOM | 3.8/5 |
| Brandwatch | 3.7/5 |
| Sysomos | 3.5/5 |
| Jenzabar | 3.5/5 |
| Zignal Labs | N/A |
| Synthesio | N/A |
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Brandwatch as an Employer
3.0/5
Brandwatch has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Brandwatch scored a 0 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Brandwatch would recommend the brand to a friend. ENPS measures how likely Brandwatch employees would recommend working at Brandwatch to a friend.
Net Promoter Score
0
NPS Score
| 41% | Promoters |
|---|---|
| 18% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 33% | Promoters |
|---|---|
| 28% | Passive |
| 39% | Detractors |
