Choice Hotels Competitors | Comparably
Choice Hotels Claimed Company
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EMPLOYEE
PARTICIPANTS
445
TOTAL
RATINGS
13108

Choice Hotels Competitors

Choice Hotels competitors include GoDaddy, Marriott, Hilton, PetSmart and Best Western. Choice Hotels ranks 1st in CEO Score on Comparably vs its competitors. See below how Choice Hotels compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
1st
eNPS Rank
1st
Gender Rank
1st
Diversity Rank
1st
Product Quality
5th
NPS Rank
5th
Pricing Rank
5th
Customer Service
5th

See Choice Hotels Culture vs Competitors:

Choice Hotels Competitors
RankCompanyScore
1Choice Hotels81
2GoDaddy72
3Marriott67
4Hilton64
5PetSmart60
6Best Western58

Choice Hotels Competitors at a Glance

Product Quality Score Comparison

Choice Hotels Ranks 5th in Product Quality Score

52 Customers rate Choice Hotels' Product Quality Score a 2.5/5, which ranks it 5th against its competitors, below Best Western.

  1. 1st
    Hilton
    3.8 / 5
  2. 2nd
    Marriott
    3.5 / 5
  3. 3rd
    PetSmart
    3.5 / 5
  4. 4th
    Best Western
    3.5 / 5
  5. 5th
    Choice Hotels
    2.5 / 5
  6. 6th
    GoDaddy
    2.2 / 5
Product Quality Score Comparison
RankCompany Score
1Hilton77
2Marriott71
3PetSmart71
4Best Western70
5Choice Hotels51
6GoDaddy44
NPS Comparison

Choice Hotels Ranks 5th in Net Promoter Score

58 Customers rate Choice Hotels' Net Promoter Score a -29, which ranks it 5th against its competitors, below PetSmart. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Choice Hotels to a friend?”.

  1. 1st
    Hilton
    26
  2. 2nd
    Marriott
    15
  3. 3rd
    Best Western
    11
  4. 4th
    PetSmart
    10
  5. 5th
    Choice Hotels
    -29
  6. 6th
    GoDaddy
    -35
NPS Comparison
RankCompany Score
1Hilton26
2Marriott15
3Best Western11
4PetSmart10
5Choice Hotels-29
6GoDaddy-35
Pricing Score Comparison

Choice Hotels Ranks 5th in Pricing Score

46 Customers rate Choice Hotels' Pricing Score a 2.7/5, which ranks it 5th against its competitors, below Best Western.

  1. 1st
    Hilton
    3.7 / 5
  2. 2nd
    Marriott
    3.4 / 5
  3. 3rd
    PetSmart
    3.3 / 5
  4. 4th
    Best Western
    3.3 / 5
  5. 5th
    Choice Hotels
    2.7 / 5
  6. 6th
    GoDaddy
    2 / 5
Pricing Score Comparison
RankCompany Score
1Hilton74
2Marriott69
3PetSmart67
4Best Western66
5Choice Hotels54
6GoDaddy41
Customer Service Comparison

Choice Hotels Ranks 5th in Customer Service

44 Customers rate Choice Hotels' Customer Service a 2.6/5, which ranks it 5th against its competitors, below Best Western.

  1. 1st
    Hilton
    3.8 / 5
  2. 2nd
    PetSmart
    3.5 / 5
  3. 3rd
    Marriott
    3.4 / 5
  4. 4th
    Best Western
    3.3 / 5
  5. 5th
    Choice Hotels
    2.6 / 5
  6. 6th
    GoDaddy
    1.6 / 5
Customer Service Comparison
RankCompany Score
1Hilton76
2PetSmart71
3Marriott68
4Best Western67
5Choice Hotels53
6GoDaddy33
Overall Culture Score Comparison

Choice Hotels Ranks 1st in Overall Culture Score

445 Employees rate Choice Hotels' Overall Culture a 81/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Choice Hotels
    81 / 100
  2. 2nd
    GoDaddy
    72 / 100
  3. 3rd
    Marriott
    67 / 100
  4. 4th
    Hilton
    64 / 100
  5. 5th
    PetSmart
    60 / 100
  6. 6th
    Best Western
    58 / 100
Overall Culture Score Comparison
RankCompany Score
1Choice Hotels81
2GoDaddy72
3Marriott67
4Hilton64
5PetSmart60
6Best Western58
eNPS Comparison

Choice Hotels Ranks 1st in Employee Net Promoter Score

444 Employees rate Choice Hotels' Employee Net Promoter Score a 43, which ranks it 1st against its competitors. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Choice Hotels to a friend?”.

  1. 1st
    Choice Hotels
    43
  2. 2nd
    GoDaddy
    10
  3. 3rd
    Marriott
    6
  4. 4th
    Hilton
    -7
  5. 5th
    Best Western
    -30
  6. 6th
    PetSmart
    -35
eNPS Comparison
RankCompany eNPS
1Choice Hotels43
2GoDaddy10
3Marriott6
4Hilton-7
5Best Western-30
6PetSmart-35
Gender Score Comparison

Choice Hotels Ranks 1st in Gender Score

233 Employees rate Choice Hotels' Gender Score a 80/100, which ranks it 1st against its competitors. The Gender Score tracks how positively women rate their experience at Choice Hotels.

  1. 1st
    Choice Hotels
    80 / 100
  2. 2nd
    GoDaddy
    76 / 100
  3. 3rd
    Hilton
    69 / 100
  4. 4th
    Marriott
    66 / 100
  5. 5th
    PetSmart
    64 / 100
  6. 6th
    Best Western
    55 / 100
Gender Score Comparison
RankCompany Score
1Choice Hotels80
2GoDaddy76
3Hilton69
4Marriott66
5PetSmart64
6Best Western55
Diversity Score Comparison

Choice Hotels Ranks 1st in Diversity Score

149 Employees rate Choice Hotels' Diversity Score a 80/100, which ranks it 1st against its competitors. The Diversity Score tracks how positively diverse employees rate their experience at Choice Hotels.

  1. 1st
    Choice Hotels
    80 / 100
  2. 2nd
    Hilton
    70 / 100
  3. 3rd
    Marriott
    68 / 100
  4. 4th
    GoDaddy
    68 / 100
  5. 5th
    PetSmart
    64 / 100
  6. 6th
    Best Western
    54 / 100
Diversity Score Comparison
RankCompany Score
1Choice Hotels80
2Hilton70
3Marriott68
4GoDaddy68
5PetSmart64
6Best Western54
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