
Comscore was founded with a mission to solve the most complex challenges in the media ecosystem. Today, that challenge is accurately measuring audiences in an increasingly cross-platform world.
Unlock the value of everywhere. Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and Comscore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.