


Diverse employees at Critical Mass have rated Manager, Team, and Environment as the highest categories they have scored
Women at Critical Mass have rated Team, Executive Team, and Environment as the highest categories they have scored
Critical Mass employees are 2% more likely to recommend Critical Mass as a great place to work
| 40% | Promoters |
|---|---|
| 22% | Passives |
| 38% | Detractors |
Working at Critical Mass is rated below average by 40 employees, across various culture dimensions. Critical Mass employees rate Environment highest among all categories, and think that Compensation and Meetings have the most room for improvement, putting Critical Mass’s culture in the Bottom 45% compared to similar sized companies on Comparably. See below in detail how working at Critical Mass was rated by employees.
Overall Company Culture at Critical Mass is rated C
Last updated months ago
Critical Mass ranks in the Bottom 45% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
Out of 26 Critical Mass employee reviews, 79% were positive. The remaining 21% were constructive reviews with the goal of helping Critical Mass improve their work culture.
| Positive Reviews | 79% |
|---|---|
| Constructive Feedback | 21% |
What are some of the best things about your team?Good people with talent but the company lets them down every day.
What are some of the best things about your team?Collaborative and empathetic individuals who are some of the best marketers around.
What did you like most about the interview process?It was a transparent process
What needs to change to make the company culture better?Fire everyone above creative director.
Why do you feel undervalued and what would make you feel better about your compensation?Compensation is too low for the job and responsibilities. It's below market rate.
What does the leadership team need to get better at?Transparency in business performance and internal practices
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer.
Critical Mass was founded in 1996 and its current CEO is Dianne Wilkins. Since its inception 30 years ago, Critical Mass has grown to 700 employees.
Our mission at Critical Mass is to design meaningful experiences by relentlessly focusing on the customer — improving their lives through convenience, simplicity, value, utility or entertainment,”
| Headquarter | 1011 9th Avenue SE Alberta, AL T2G 0H7 United States of America |
|---|---|
| Website | www.criticalmass.com/ |
| Founding Date | 1996 |
| Tel | (312) 288-2500 |
| Company Status | Private |
| Social Sites |
Critical Mass competitors include Envisionit. Critical Mass ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Critical Mass compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

Critical Mass has 700 employees. 40 employees at Critical Mass have reviewed Critical Mass across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 40 Critical Mass employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Critical Mass are not very pleased with their total compensation at Critical Mass, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Critical Mass are pleased with their team. 40 Participants grade the quality of their coworkers a B. The majority believe the meetings at Critical Mass are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Critical Mass believe the environment at Critical Mass is positive. Most Participants believe the pace of work at Critical Mass is comfortably fast. About 80% of the employees at Critical Mass work 8 hours or less.
Overall, the employees at Critical Mass are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Critical Mass is that the company was prepared on their first day. Critical Mass employees concluded that their overall onboarding experience was negative. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Critical Mass' KPIs and OKRs is essential for its success. Out of 7 Critical Mass employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.
Dianne’s approval rate is just above average, putting Dianne in the Top 50% of all CEOs of similar-sized companies on Comparably. Dianne Wilkins is well regarded by employees for the Environment Critical Mass offers, and ranks among the Top 20% of CEOs by employees in that category. Dianne is most liked by African American/Black employees and employees with Over 10 Years experience. However, Hispanic or Latino employees have a slightly unfavorable view of the CEO. When compared to Critical Mass’s competitors, Dianne Wilkins ranks just above Envisionit’s CEO Todd Brook. With Dianne’s leadership, Critical Mass employee respondents are most happy about their Environment and Team. Dianne was rated slightly below average for Compensation.
The Critical Mass Executive Team is rated a “C+” and led by CEO Dianne Wilkins, Vice President, Technology Russell Logozar, and SVP, Business Development Diane Heun
Dianne Wilkins CEO / President
Dianne Wilkins serves as the CEO / President of Critical Mass.
Russell Logozar Vice President, Technology
Russell Logozar serves as the Vice President, Technology of Critical Mass. Russell started at Critical Mass in January... read more
Diane Heun SVP, Business Development
Diane Heun serves as the SVP, Business Development of Critical Mass. Diane started at Critical Mass in April of 2017.... read more
Steve Susi Executive Creative Director
Steve Susi serves as the Executive Creative Director of Critical Mass.
Sara Anhorn SVP, Talent
Sara Anhorn serves as the SVP, Talent of Critical Mass. Sara started at Critical Mass in February of 2018. Sara... read more
Ricky Bacon Group Technology Director
Ricky Bacon serves as the Group Technology Director of Critical Mass. Ricky started at Critical Mass in January of 2016.... read more
Charlotte Diaz VP, Strategy
Charlotte Diaz serves as the VP, Strategy of Critical Mass. Charlotte started at Critical Mass in September of 2018.... read more
Jason Finch Vice President, Project Delivery
Jason Finch serves as the Vice President, Project Delivery of Critical Mass. Jason started at Critical Mass in February... read more
Tony Glorioso EVP, Creative
Tony Glorioso serves as the EVP, Creative of Critical Mass.
How much do people at Critical Mass get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Critical Mass is $94,555, or $45 per hour, while the estimated median salary is $102,881, or $49 per hour.
At Critical Mass, the highest paid job is a Sales Manager at $123,092 annually and the lowest is an Admin Assistant at $45,080 annually. Average Critical Mass salaries by department include: Customer Support at $58,426, Operations at $84,969, Design at $94,986, and Marketing at $87,543. Half of Critical Mass salaries are above $102,881.
25 employees at Critical Mass rank their Compensation in the Bottom 25% of similar sized companies in the US (based on 78 ratings) while 24 employees at Critical Mass rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 26 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $64k | $64k | 1st Percentile |
17th Percentile $82k | $82k | 17th Percentile |
33rd Percentile $99k | $99k | 33rd Percentile |
50th Percentile $147k | $147k | 50th Percentile |
67th Percentile $191k | $191k | 67th Percentile |
83rd Percentile $263k | $263k | 83rd Percentile |
100th Percentile $267k | $267k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Critical Mass score the company 65/100 across various culture categories, placing Critical Mass in the Bottom 35% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Critical Mass across various culture dimensions.
Critical Mass' PTO and Vacation policy typically gives 20-30 days off a year. Critical Mass' benefits and PTO Package averages to represent a $2500+ cash value per month.

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In 2019, Critical Mass applied for 6 H1B visas. Of the work permits applied for, 100% were approved.
Critical Mass has a total of 700 employees
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
Design | 33% | |
|---|---|---|
Marketing | 33% | |
All Industries | 17% | |
IT | 17% |
Candidates By Location
Chicago | 50% | |
|---|---|---|
New York City | 17% | |
Clarendon Hills | 17% | |
San Francisco | 17% |
What is Critical Mass address?
Critical Mass location is at 1011 9th Avenue SE
Who is the CEO of Critical Mass?
Critical Mass CEO is Dianne Wilkins, their score by employees is 67
What is Critical Mass eNPS?
The eNPS for Critical Mass is 2
What is the salary for Executive Assistant in Critical Mass?
Executive Assistant average salary in the US is 63k
What are the salaries in the Marketing in Critical Mass?
The average salaries for Marketing in Critical Mass is 88k