Critical Mass Culture | Comparably
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Critical Mass Claimed Company
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. read more
EMPLOYEE
PARTICIPANTS
40
TOTAL
RATINGS
527

Critical Mass Company Culture

Critical Mass Culture

This score is derived from employee ratings & reviews
3.3/5
Critical Mass' Overall Culture is rated C

Top Rated Culture Dimensions

Critical Mass CEO

Top 50%Top 50% of Similar Size Companies on Comparably
Dianne Wilkins Critical Mass' CEO
Dianne Wilkins
67 /100

Diversity at Critical Mass

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-

Diverse employees at Critical Mass have rated Manager, Team, and Environment as the highest categories they have scored

Women at Critical Mass

Bottom 40%Bottom 40% of Similar Size Companies on Comparably
C

Women at Critical Mass have rated Team, Executive Team, and Environment as the highest categories they have scored

Critical Mass eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 50%Top 50% of Similar Size Companies on Comparably

Recommend to a Friend?

2

Critical Mass employees are 2% more likely to recommend Critical Mass as a great place to work

40%Promoters
22%Passives
38%Detractors

Working at Critical Mass

Working at Critical Mass is rated below average by 40 employees, across various culture dimensions. Critical Mass employees rate Environment highest among all categories, and think that Compensation and Meetings have the most room for improvement, putting Critical Mass’s culture in the Bottom 45% compared to similar sized companies on Comparably. See below in detail how working at Critical Mass was rated by employees.

Overall Company Culture at Critical Mass

C

Overall Company Culture at Critical Mass is rated C

Last updated months ago

Bottom
45%

Critical Mass ranks in the Bottom 45% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 40 Employees

View Results
0
20
40
60
80
100
Engineering
78
Engineering78
Design
58
Design58

Critical Mass Employee Reviews

Out of 26 Critical Mass employee reviews, 79% were positive. The remaining 21% were constructive reviews with the goal of helping Critical Mass improve their work culture.

79%
21%
Positive Reviews79%
Constructive Feedback21%

Positive Reviews From Critical Mass Employees

  • What are some of the best things about your team?
    Good people with talent but the company lets them down every day.
  • What are some of the best things about your team?
    Collaborative and empathetic individuals who are some of the best marketers around.
  • What did you like most about the interview process?
    It was a transparent process

Constructive Feedback From Critical Mass Employees

  • What needs to change to make the company culture better?
    Fire everyone above creative director.
  • Why do you feel undervalued and what would make you feel better about your compensation?
    Compensation is too low for the job and responsibilities. It's below market rate.
  • What does the leadership team need to get better at?
    Transparency in business performance and internal practices

Critical Mass Company Information

Critical Mass Company Overview

Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer.

Critical Mass was founded in 1996 and its current CEO is Dianne Wilkins. Since its inception 30 years ago, Critical Mass has grown to 700 employees.

Critical Mass Mission, Vision & Values

Critical Mass Mission & Values

Our mission at Critical Mass is to design meaningful experiences by relentlessly focusing on the customer — improving their lives through convenience, simplicity, value, utility or entertainment,”

Headquarter1011 9th Avenue SE
Alberta, AL T2G 0H7
United States of America
Websitewww.criticalmass.com/
Founding Date1996
Tel(312) 288-2500
Company StatusPrivate
Social Sites

Critical Mass Competitors

Critical Mass competitors include Envisionit. Critical Mass ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Critical Mass compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Envisionit's Logo
    Envisionit
    3.2/5
  2. #2
    Critical Mass' Logo
    Critical Mass
    3.3/5
A Day in the Life
A Day in the Life
Critical Mass employees generally work 8.4 hrs a day
Work Hours
A Day in the Life
Employees at Critical Mass report the work pace is comfortably fast
Work Pace
A Day in the Life
95% of Critical Mass employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Critical Mass employees typically get valuable feedback on how to improve at work Once a month
Feedback
A Day in the Life
85% of Critical Mass employees call their work environment positive
Environment

Critical Mass Employees

Critical Mass has 700 employees. 40 employees at Critical Mass have reviewed Critical Mass across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 40 Critical Mass employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Critical Mass are not very pleased with their total compensation at Critical Mass, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Critical Mass are pleased with their team. 40 Participants grade the quality of their coworkers a B. The majority believe the meetings at Critical Mass are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Critical Mass believe the environment at Critical Mass is positive. Most Participants believe the pace of work at Critical Mass is comfortably fast. About 80% of the employees at Critical Mass work 8 hours or less.

Overall, the employees at Critical Mass are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Critical Mass - Employee Onboarding

The prevailing opinion from employees about joining Critical Mass is that the company was prepared on their first day. Critical Mass employees concluded that their overall onboarding experience was negative. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Critical Mass KPIs and OKRs

Employees’ understanding of Critical Mass' KPIs and OKRs is essential for its success. Out of 7 Critical Mass employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.

AnswerPercent
Yes57%
No43%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No100%
Are the KPIs/OKRs for your department clear?

Critical Mass CEO & Leadership

Critical Mass CEO - Dianne Wilkins

Dianne Wilkins Critical Mass' CEO
67 /100

Dianne’s approval rate is just above average, putting Dianne in the Top 50% of all CEOs of similar-sized companies on Comparably. Dianne Wilkins is well regarded by employees for the Environment Critical Mass offers, and ranks among the Top 20% of CEOs by employees in that category. Dianne is most liked by African American/Black employees and employees with Over 10 Years experience. However, Hispanic or Latino employees have a slightly unfavorable view of the CEO. When compared to Critical Mass’s competitors, Dianne Wilkins ranks just above Envisionit’s CEO Todd Brook. With Dianne’s leadership, Critical Mass employee respondents are most happy about their Environment and Team. Dianne was rated slightly below average for Compensation.

Critical Mass Leadership

The Critical Mass Executive Team is rated a “C+” and led by CEO Dianne Wilkins, Vice President, Technology Russell Logozar, and SVP, Business Development Diane Heun

  • Dianne Wilkins  CEO / President

    Dianne Wilkins CEO / President

    Dianne Wilkins serves as the CEO / President of Critical Mass.

  • Russell Logozar Vice President, Technology

    Russell Logozar serves as the Vice President, Technology of Critical Mass. Russell started at Critical Mass in January... read more

  • Diane Heun SVP, Business Development

    Diane Heun serves as the SVP, Business Development of Critical Mass. Diane started at Critical Mass in April of 2017.... read more

  • Steve Susi Executive Creative Director

    Steve Susi serves as the Executive Creative Director of Critical Mass.

  • Sara Anhorn SVP, Talent

    Sara Anhorn serves as the SVP, Talent of Critical Mass. Sara started at Critical Mass in February of 2018. Sara... read more

  • Ricky Bacon Group Technology Director

    Ricky Bacon serves as the Group Technology Director of Critical Mass. Ricky started at Critical Mass in January of 2016.... read more

  • Charlotte Diaz VP, Strategy

    Charlotte Diaz serves as the VP, Strategy of Critical Mass. Charlotte started at Critical Mass in September of 2018.... read more

  • Jason Finch Vice President, Project Delivery

    Jason Finch serves as the Vice President, Project Delivery of Critical Mass. Jason started at Critical Mass in February... read more

  • Tony Glorioso EVP, Creative

    Tony Glorioso serves as the EVP, Creative of Critical Mass.

Critical Mass Salaries

How much does Critical Mass pay?

How much do people at Critical Mass get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Critical Mass is $94,555, or $45 per hour, while the estimated median salary is $102,881, or $49 per hour.

At Critical Mass, the highest paid job is a Sales Manager at $123,092 annually and the lowest is an Admin Assistant at $45,080 annually. Average Critical Mass salaries by department include: IT at $107,165, Sales at $110,127, Finance at $75,039, and Operations at $84,969. Half of Critical Mass salaries are above $102,881.

25 employees at Critical Mass rank their Compensation in the Bottom 25% of similar sized companies in the US (based on 78 ratings) while 24 employees at Critical Mass rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 26 ratings).

Last updated months ago.

1st Percentile
$64k
$64k1st Percentile
17th Percentile
$82k
$82k17th Percentile
33rd Percentile
$99k
$99k33rd Percentile
50th Percentile
$147k
$147k50th Percentile
67th Percentile
$191k
$191k67th Percentile
83rd Percentile
$263k
$263k83rd Percentile
100th Percentile
$267k
$267k100th Percentile
$94,555*
Average Compensation
$102,881*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Critical Mass Salaries by Department

Explore Critical Mass Salaries

Diversity & Inclusion at Critical Mass

Diverse employees at Critical Mass score the company 65/100 across various culture categories, placing Critical Mass in the Bottom 35% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Critical Mass across various culture dimensions.

Ranked Culture the Highest

Women 73/100
Tenure - 1 to 2 Years
Men 78/100
Department - Engineering
Diverse Employees 66/100
Tenure - 1 to 2 Years

Ranked Culture the Lowest

Women 58/100
Department - Design
Men 58/100
Department - Design
Diverse Employees 56/100
Department - Design

Critical Mass Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

Paid Time Off

  • Maternity / Paternity Leave

Critical Mass PTO

Critical Mass' PTO and Vacation policy typically gives 15-20 days off a year. Critical Mass' benefits and PTO Package averages to represent a $2500+ cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo50%
$1500 - $2500/mo0%
$1000 -$1500/mo50%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Critical Mass Careers

Critical Mass Jobs

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H1B Visa

In 2019, Critical Mass applied for 6 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

Critical Mass has a total of 700 employees

6
Total Applied
  • 100% Granted (6 out of 6)
  • 0% Denied ( out of 6)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 6)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 6)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Critical Mass Know You Want To Work There

Overview of Candidates Interested in Critical Mass on Comparably

Candidates By Department

Design
33%
Marketing
33%
All Industries
17%
IT
17%

Candidates By Location

Chicago
50%
New York City
17%
Clarendon Hills
17%
San Francisco
17%

Frequently Asked Questions regarding Critical Mass

What is Critical Mass address?

Critical Mass location is at 1011 9th Avenue SE

Who is the CEO of Critical Mass?

Critical Mass CEO is Dianne Wilkins, their score by employees is 67

What is Critical Mass eNPS?

The eNPS for Critical Mass is 2

What is the salary for IT Manager in Critical Mass?

IT Manager average salary in the US is 112k

What are the salaries in the Design in Critical Mass?

The average salaries for Design in Critical Mass is 95k

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