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Anonymously Rate Your Experience & Make Work BetterDigniFi employees are 11% more likely to recommend DigniFi as a great place to work
| 44% | Promoters |
|---|---|
| 23% | Passives |
| 33% | Detractors |
Working at DigniFi is rated average by 19 employees, across various culture dimensions. DigniFi employees are most satisfied about Environment, Perks And Benefits, and Compensation categories, putting DigniFi’s culture in the Top 50% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in Boulder. See below in detail how working at DigniFi was rated by employees.
Overall Company Culture at DigniFi is rated C+
Last updated months ago
DigniFi ranks in the Top 50% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Out of 57 DigniFi employee reviews, 90% were positive. The remaining 10% were constructive reviews with the goal of helping DigniFi improve their work culture.
| Positive Reviews | 90% |
|---|---|
| Constructive Feedback | 10% |
What did you like most about the interview process?The HR rep who interviewed me was so welcoming, knowledgeable, and answered every question I had. She truly cared about the people she hired and that process, and it really showed.
What are some of the best things about your team?The team has done really good, honest people. They're willing to help each other with anything and there's no petty problems or drama.
What makes you most happy at work?Being valued for my work and paid properly. If that ever happened.
What does the leadership team need to get better at?Taking care of their employees. Being organized. Holding every department accountable for their work.
Why do you feel undervalued and what would make you feel better about your compensation?Raises, cost of living adjustments, and decent, respectable pay are not a concept acknowledged by the people who run DigniFi. Hard work is never honored by a promotion or a raise. Top performers receive nothing for their efforts. High quality employees are not valued.
Why do you feel undervalued and what would make you feel better about your compensation?I'm not sure if I get paid fairly compared to men or others in my position, and I'm pretty sure I'm making the same as people in markets with a much lower cost of living. I would like to make more, of course. I'm afraid other poeple on my team may be making more because they are friends with manager
We’re Redefining the Auto Repair Financing Experience.
Our goal is for the customer to be happy with you and for you to be happy with us from start to finish. The result is better business all around.
| Headquarter | 4772 Walnut St #200 Boulder, CO 80301 United States of America |
|---|---|
| Website | www.dignifi.com/ |
| Company Status | Private |
| Jobs | www.dignifi.com/careers |
| Social Sites |
19 employees at DigniFi have reviewed DigniFi across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 19 DigniFi employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at DigniFi are pleased with their total compensation at DigniFi, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at DigniFi are pleased with their team. 19 Participants grade the quality of their coworkers a C+. The majority believe the meetings at DigniFi are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at DigniFi believe the environment at DigniFi is positive. Most Participants believe the pace of work at DigniFi is comfortably fast. About 73% of the employees at DigniFi work 8 hours or less.
Overall, the employees at DigniFi are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining DigniFi is that the company was prepared on their first day. DigniFi employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At DigniFi 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of DigniFi's KPIs and OKRs is essential for its success. Out of 2 DigniFi employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
DigniFi’s CEO Richard Counihan started in this role in 2016. Richard’s approval rate is lower compared to CEOs at similar sized companies, putting Richard in the Bottom 30% of all CEOs of similar-sized companies on Comparably, and in the Bottom 35% compared to CEOs of all other companies in Boulder. Richard Counihan’s employees rank DigniFi in the Top 30% for Environment, in the Top 30% for Perks And Benefits, and in the Top 40% for Compensation. Counihan is generally unpopular with DigniFi employees, but ranks especially low with employees with 1 to 3 Years experience. However, employees in the Sales department have a slightly more favorable view of the CEO.
The DigniFi Executive Team is rated a “C” and led by CEO Richard Counihan, Chief Revenue Officer Tim Clay, and Chief Technology Officer Kevin Cawley
Richard Counihan CEO / President
Few people know the automotive industry better than Richard or prioritize customer and employee well-being higher.... read more
Kevin Cawley Chief Technology Officer
Kevin directs advanced technology initiatives that have established DigniFi as an industry leader in technical... read more
Hal Goetsch Chief Financial Officer
Hal is optimizing the financial performance of DigniFi with more than 2 decades of experience in all aspects of equity... read more
Andrea Gillespie Vice President of Strategic Accounts - AutoNation
Andrea Gillespie serves as the Vice President of Strategic Accounts - AutoNation of DigniFi.
John Canales Vice President Of Business Development
John Canales serves as the Vice President Of Business Development of DigniFi.
John Gersitz Senior Vice President
John Gersitz serves as the Senior Vice President of DigniFi.
Taniya Bose Vice President, Data Analytics
Taniya Bose serves as the Vice President, Data Analytics of DigniFi.
How much do people at DigniFi get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at DigniFi is $69,815, or $33 per hour, while the estimated median salary is $81,484, or $39 per hour.
At DigniFi, the highest paid job is a Sales Manager at $123,438 annually and the lowest is a Receptionist at $39,609 annually. Average DigniFi salaries by department include: Sales at $95,892, Business Development at $83,999, Customer Support at $70,263, and HR at $90,735. Half of DigniFi salaries are above $81,484.
16 employees at DigniFi rank their Compensation in the Top 40% of similar sized companies in the US (based on 54 ratings) while 16 employees at DigniFi rank their Perks And Benefits in the Top 30% of similar sized companies in the US (based on 18 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $46k | $46k | 1st Percentile |
20th Percentile $63k | $63k | 20th Percentile |
40th Percentile $77k | $77k | 40th Percentile |
60th Percentile $160k | $160k | 60th Percentile |
80th Percentile $225k | $225k | 80th Percentile |
100th Percentile $321k | $321k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at DigniFi across various culture dimensions.
DigniFi's PTO and Vacation policy typically gives 10-15 days off a year. DigniFi's benefits and PTO Package averages to represent a less than $500 cash value per month.

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What is DigniFi address?
DigniFi location is at 4772 Walnut St #200
Who is the CEO of DigniFi?
DigniFi CEO is Richard Counihan, their score by employees is 64
What is DigniFi eNPS?
The eNPS for DigniFi is 11
What is the salary for Bookkeeper in DigniFi?
Bookkeeper average salary in the US is 45k
What are the salaries in the Admin in DigniFi?
The average salaries for Admin in DigniFi is 44k