GfK Business Analyst Salaries in Lansing, MI | Comparably
GfK Claimed Company
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. read more
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GfK Business Analyst Salaries in Lansing, MI

The average GfK Business Analyst in Lansing, MI earns an estimated $92,030 annually, which includes an estimated base salary of $82,219 with a $9,811 bonus. GfK's Business Analyst compensation is $8,560 more than the US average for a Business Analyst. Business Analyst salaries at GfK in Lansing, MI can range from $36,000 - $350,000.

In Lansing, MI, The Marketing Department at GfK earns $1,585 more on average than the IT Department.

Last updated 9 months ago.

$25k
$44k
$62k
$80k
$170k
$300k
$350k
$92,030
Average Compensation
$82,219
avg. base
$9,811
avg. bonus

Business Analyst Salaries at GfK

In Lansing, MI, Business Analysts earn $395 more than Event Planners, and $8,090 less than Content Strategists.

Director of Marketing
$194k*
Senior Marketing Manager
$160k*
Brand Manager
$116k*
Marketing Manager
$112k*
Marketing Operations
$109k*
Content Strategist
$100k*
Event Planner
$92k*
Data Analyst
$90k*
Business Analyst
$89k*
Content Manager
$87k*
Copywriter
$85k*
SEM Manager
$82k*
Email Marketer
$80k*
Community Manager
$78k*
Social Media Manager
$75k*
Marketing Associate
$75k*
SEO Specialist
$74k*
* estimated salary

Compensation at GfK by Department

In Lansing, MI, The Marketing Department averages $1,585 more than the IT Department, and $7,998 less than the Sales Department

Sales
$106,173 Avg. total comp.
+$8k
Marketing
$98,175 Avg. total comp.
IT
$96,590 Avg. total comp.
-$2k

Business Analyst Compensation by Gender (All Companies)

The average female Business Analyst at companies similar size to GfK reported making $89,933, while the average male Business Analyst at similar sized companies reported making $93,781.

Business Analyst Compensation by Ethnicity (All Companies)

The average Native American Business Analyst at companies similar size to GfK reported making $115,000, while the average African American/Black Business Analyst at similar sized companies reported making $75,705.

How Business Analysts at GfK Rate Their Compensation

The majority of Business Analysts at GfK believe they're not compensated fairly. 100% of Business Analysts at GfK say they receive annual bonuses, and the majority (45%) are not satisfied with their benefits. See more compensation ratings at GfK

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