GfK Media Planner Salaries in Lansing, MI | Comparably
Comparably
GfK Claimed Company
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. read more
EMPLOYEE
PARTICIPANTS
95
TOTAL
RATINGS
931
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GfK Media Planner Salaries in Lansing, MI

The average GfK Media Planner in Lansing, MI earns an estimated $61,781 annually. GfK's Media Planner compensation is $1,538 more than the US average for a Media Planner.

In Lansing, MI, The Marketing Department at GfK earns $1,585 more on average than the IT Department.

Last updated 10 months ago.

$28k
$37k
$46k
$55k
$90k
$132k
$155k
$61,781
Average Compensation
$61,781
avg. base

Media Planner Salaries at GfK

In Lansing, MI, Media Planners earn $12,554 less than SEO Specialists.

Director of Marketing
$194k*
Senior Marketing Manager
$160k*
Brand Manager
$116k*
Marketing Manager
$112k*
Marketing Operations
$109k*
Content Strategist
$100k*
Event Planner
$92k*
Data Analyst
$90k*
Business Analyst
$89k*
Content Manager
$87k*
Copywriter
$85k*
SEM Manager
$82k*
Email Marketer
$80k*
Community Manager
$78k*
Social Media Manager
$75k*
Marketing Associate
$75k*
SEO Specialist
$74k*
* estimated salary

Compensation at GfK by Department

In Lansing, MI, The Marketing Department averages $1,585 more than the IT Department, and $7,998 less than the Sales Department

Sales
$106,173 Avg. total comp.
+$8k
Marketing
$98,175 Avg. total comp.
IT
$96,590 Avg. total comp.
-$2k

Media Planner Compensation by Gender (All Companies)

The average female Media Planner at companies similar size to GfK reported making $70,433, while the average male Media Planner at similar sized companies reported making $75,000.

Media Planner Compensation by Ethnicity (All Companies)

The average Caucasian Media Planner at companies similar size to GfK reported making $73,250, while the average Asian or Pacific Islander Media Planner at similar sized companies reported making $57,750.

How Media Planners at GfK Rate Their Compensation

The majority of Media Planners at GfK believe they're not compensated fairly. 100% of Media Planners at GfK say they receive annual bonuses, and the majority (45%) are not satisfied with their benefits. See more compensation ratings at GfK

Do you believe you're paid fairly?
38% Yes
38
Does your company give annual bonuses?
100% Yes
100
Are you satisfied with your Benefits?
45% Yes
45

See GfK Media Planner Salaries in Other Cities

Media Planner Salaries at Similar Size Companies in Lansing, MI

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