


Diverse employees at GOAT Group have rated Team, Happiness, and Leadership as the highest categories they have scored
Women at GOAT Group have rated Work Culture, Manager, and Leadership as the highest categories they have scored
GOAT Group employees are 18% more likely to recommend GOAT Group as a great place to work
| 54% | Promoters |
|---|---|
| 10% | Passives |
| 36% | Detractors |
Working at GOAT Group is rated highly by 108 employees, across various culture dimensions. GOAT Group employees are most satisfied about CEO Rating, Leadership, and Executive Team categories, putting GOAT Group’s culture in the Top 20% compared to similar sized companies on Comparably and in the Top 30% compared to other companies in Los Angeles. See below in detail how working at GOAT Group was rated by employees.
Overall Company Culture at GOAT Group is rated B+
Last updated months ago
GOAT Group ranks in the Top 20% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
Out of 85 GOAT Group employee reviews, 66% were positive. The remaining 34% were constructive reviews with the goal of helping GOAT Group improve their work culture.
| Positive Reviews | 66% |
|---|---|
| Constructive Feedback | 34% |
What is the best part about your compensation package?That you choose what you want
What is the best part about your compensation package?health insurance is well paid
What makes you most happy at work?Being compensated and recognized for the value I provide
What does the leadership team need to get better at?Care more about people that work for them instead of the bussiness, cut out the politics.
What would you improve about your company's interview process?They can make sure to be more acertive
What's going wrong and how can it be improved?They need to restructure everything there
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.
GOAT Group was founded in 2015 and its current CEO is Eddy Lu. Since its inception 11 years ago, GOAT Group has grown to 1000 employees.
To bring the greatest products together from the past, present and future
To inspire individuals to be their greatest
| Headquarter | Culver City, CA United States of America |
|---|---|
| Website | www.goat.com |
| Founding Date | 2015 |
| Company Status | Private |
| Jobs | www.goat.com/careers |
| Social Sites |
GOAT Group competitors include eBay, StockX, and Stadium Goods. GOAT Group ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how GOAT Group compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.




GOAT Group has 1000 employees. 108 employees at GOAT Group have reviewed GOAT Group across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 108 GOAT Group employees give their leadership a grade of A-, or Top 15% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at GOAT Group are generally satisfied with their total compensation at GOAT Group, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at GOAT Group are pleased with their team. 108 Participants grade the quality of their coworkers a B. The majority believe the meetings at GOAT Group are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at GOAT Group believe the environment at GOAT Group is positive. Most Participants believe the pace of work at GOAT Group is comfortably fast. About 77% of the employees at GOAT Group work 8 hours or less, while 8% of them have an extremely long day - longer than twelve hours.
Overall, the employees at GOAT Group are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining GOAT Group is that the company was prepared on their first day. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of GOAT Group's KPIs and OKRs is essential for its success. Out of 4 GOAT Group employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.
GOAT Group’s CEO Eddy Lu started in this role in 2015. Eddy’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably, and in the Top 15% compared to the CEOs of all other companies in Los Angeles. GOAT Group’s CEO is highly regarded especially by employees in the Engineering department, Male employees, and Asian or Pacific Islander employees. However, employees with 1 to 3 Years experience and employees with the company for Less than 1 Year have a less favorable view of the CEO and believe there is room for improvement. Compared to GOAT Group’s competitors, Eddy Lu ranks right above eBay CEO Jamie Iannone. Under Lu’s leadership, GOAT Group employee respondents are most happy about their Leadership and the company’s Executive Team. Compensation and Perks And Benefits are two areas, according to respondents, where GOAT Group could stand to see real improvement.
The GOAT Group Executive Team is rated a “B+” and led by CEO Eddy Lu, COO Lizzie Francis, and CFO Yunah Lee
Eddy Lu CEO / President
Eddy Lu serves as the CEO / President of GOAT Group.
Lizzie Francis COO
Lizzie Francis serves as the COO of GOAT - Sneaker Marketplace. Lizzie started at GOAT - Sneaker Marketplace in Jun of... read more
Yunah Lee CFO
Yunah Lee serves as the CFO of GOAT Group.
Andrew Shin Chief Technology Officer
Andrew Shin serves as the Chief Technology Officer of GOAT - Sneaker Marketplace. Andrew started at GOAT - Sneaker... read more
Kjiel Carlson VP Operations
Kjiel Carlson serves as the VP Operations of GOAT - Sneaker Marketplace. Kjiel started at GOAT - Sneaker Marketplace in... read more
Sen Sugano VP Marketing
Sen Sugano serves as the VP Marketing of GOAT - Sneaker Marketplace. Sen started at GOAT - Sneaker Marketplace in Jan of... read more
Miles Babcock Vice President International Marketing
Miles Babcock serves as the Vice President International Marketing of GOAT - Sneaker Marketplace. Miles currently... read more
Matt Cohen VP, Business Development and Strategy
Matt Cohen serves as the VP, Business Development and Strategy of GOAT - Sneaker Marketplace. Matt currently resides in... read more
Chris To VP of Technology
Chris To serves as the VP of Technology of GOAT Group.
How much do people at GOAT Group get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at GOAT Group is $103,287, or $49 per hour, while the estimated median salary is $107,232, or $51 per hour.
At GOAT Group, the highest paid job is a General Counsel at $254,374 annually and the lowest is a CS Rep at $39,446 annually. Average GOAT Group salaries by department include: Business Development at $82,697, HR at $100,283, Operations at $89,473, and Legal at $254,374. Half of GOAT Group salaries are above $107,232.
42 employees at GOAT Group rank their Compensation in the Top 50% of similar sized companies in the US (based on 128 ratings) while 40 employees at GOAT Group rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 43 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $61k | $61k | 1st Percentile |
17th Percentile $84k | $84k | 17th Percentile |
33rd Percentile $106k | $106k | 33rd Percentile |
50th Percentile $160k | $160k | 50th Percentile |
67th Percentile $212k | $212k | 67th Percentile |
83rd Percentile $264k | $264k | 83rd Percentile |
100th Percentile $269k | $269k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at GOAT Group score the company 71/100 across various culture categories, placing GOAT Group in the Top 40% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at GOAT Group across various culture dimensions.
GOAT Group's PTO and Vacation policy typically gives unlimited days off a year. GOAT Group's benefits and PTO Package averages to represent a less than $500 cash value per month.

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Candidates By Department
Engineering | 40% | |
|---|---|---|
Finance | 20% | |
All Industries | 13% | |
IT | 13% | |
Product | 7% | |
Other | 7% |
Candidates By Location
Los Angeles | 73% | |
|---|---|---|
San Diego | 7% | |
Lehi | 7% | |
Beverly Hills | 7% | |
Pasadena | 7% |
Who is the CEO of GOAT Group?
GOAT Group CEO is Eddy Lu, their score by employees is 79
What is GOAT Group eNPS?
The eNPS for GOAT Group is 18
What is the salary for Admin Assistant in GOAT Group?
Admin Assistant average salary in the US is 54k
What are the salaries in the Sales in GOAT Group?
The average salaries for Sales in GOAT Group is 208k
How many employees work in GOAT Group?
GOAT Group has 1000 employees