GOAT Group Culture | Comparably
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GOAT Group Claimed Company
GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries. read more
EMPLOYEE
PARTICIPANTS
108
TOTAL
RATINGS
834

GOAT Group Company Culture

GOAT Group Culture

This score is derived from employee ratings & reviews
4.2/5
GOAT Group's Overall Culture is rated B+

Top Rated Culture Dimensions

GOAT Group CEO

Top 10%Top 10% of Similar Size Companies on Comparably
Eddy Lu GOAT Group's CEO
Eddy Lu
79 /100

Diversity at GOAT Group

Top 40%Top 40% of Similar Size Companies on Comparably
B-

Diverse employees at GOAT Group have rated Team, Happiness, and Leadership as the highest categories they have scored

Women at GOAT Group

Top 30%Top 30% of Similar Size Companies on Comparably
B

Women at GOAT Group have rated Work Culture, Manager, and Leadership as the highest categories they have scored

GOAT Group eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 35%Top 35% of Similar Size Companies on Comparably

Recommend to a Friend?

18

GOAT Group employees are 18% more likely to recommend GOAT Group as a great place to work

54%Promoters
10%Passives
36%Detractors

Working at GOAT Group

Working at GOAT Group is rated highly by 108 employees, across various culture dimensions. GOAT Group employees are most satisfied about CEO Rating, Leadership, and Executive Team categories, putting GOAT Group’s culture in the Top 20% compared to similar sized companies on Comparably and in the Top 30% compared to other companies in Los Angeles. See below in detail how working at GOAT Group was rated by employees.

Overall Company Culture at GOAT Group

B+

Overall Company Culture at GOAT Group is rated B+

Last updated months ago

Top
20%

GOAT Group ranks in the Top 20% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 108 Employees

View Results
0
20
40
60
80
100
Engineering
88
Engineering88

GOAT Group Employee Reviews

Out of 85 GOAT Group employee reviews, 66% were positive. The remaining 34% were constructive reviews with the goal of helping GOAT Group improve their work culture.

66%
34%
Positive Reviews66%
Constructive Feedback34%

Positive Reviews From GOAT Group Employees

  • What is the best part about your compensation package?
    That you choose what you want
  • What is the best part about your compensation package?
    health insurance is well paid
  • What makes you most happy at work?
    Being compensated and recognized for the value I provide

Constructive Feedback From GOAT Group Employees

  • What does the leadership team need to get better at?
    Care more about people that work for them instead of the bussiness, cut out the politics.
  • What would you improve about your company's interview process?
    They can make sure to be more acertive
  • What's going wrong and how can it be improved?
    They need to restructure everything there

GOAT Group Company Information

GOAT Group Company Overview

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.

GOAT Group was founded in 2015 and its current CEO is Eddy Lu. Since its inception 11 years ago, GOAT Group has grown to 1000 employees.

GOAT Group Mission, Vision & Values

GOAT Group Mission & Values

To bring the greatest products together from the past, present and future

GOAT Group Vision Statement

To inspire individuals to be their greatest

HeadquarterCulver City, CA
United States of America
Websitewww.goat.com
Founding Date2015
Company StatusPrivate
Jobswww.goat.com/careers
Social Sites

GOAT Group Competitors

GOAT Group competitors include eBay, StockX, and Stadium Goods. GOAT Group ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how GOAT Group compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    GOAT Group's Logo
    GOAT Group
    4.2/5
  2. #2
    eBay's Logo
    eBay
    4.1/5
  3. #3
    StockX's Logo
    StockX
    2.9/5
  4. #4
    Stadium Goods' Logo
    Stadium Goods
    2.6/5

GOAT Group Employees

GOAT Group has 1000 employees. 108 employees at GOAT Group have reviewed GOAT Group across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 108 GOAT Group employees give their leadership a grade of A-, or Top 15% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at GOAT Group are generally satisfied with their total compensation at GOAT Group, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at GOAT Group are pleased with their team. 108 Participants grade the quality of their coworkers a B. The majority believe the meetings at GOAT Group are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at GOAT Group believe the environment at GOAT Group is positive. Most Participants believe the pace of work at GOAT Group is comfortably fast. About 77% of the employees at GOAT Group work 8 hours or less, while 8% of them have an extremely long day - longer than twelve hours.

Overall, the employees at GOAT Group are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining GOAT Group - Employee Onboarding

The prevailing opinion from employees about joining GOAT Group is that the company was prepared on their first day. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

GOAT Group KPIs and OKRs

Employees’ understanding of GOAT Group's KPIs and OKRs is essential for its success. Out of 4 GOAT Group employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.

AnswerPercent
Yes100%
No0%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

GOAT Group CEO & Leadership

GOAT Group CEO - Eddy Lu

Eddy Lu GOAT Group's CEO
79 /100

GOAT Group’s CEO Eddy Lu started in this role in 2015. Eddy’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably, and in the Top 15% compared to the CEOs of all other companies in Los Angeles. GOAT Group’s CEO is highly regarded especially by employees in the Engineering department, Male employees, and Asian or Pacific Islander employees. However, employees with 1 to 3 Years experience and employees with the company for Less than 1 Year have a less favorable view of the CEO and believe there is room for improvement. Compared to GOAT Group’s competitors, Eddy Lu ranks right above eBay CEO Jamie Iannone. Under Lu’s leadership, GOAT Group employee respondents are most happy about their Leadership and the company’s Executive Team. Compensation and Perks And Benefits are two areas, according to respondents, where GOAT Group could stand to see real improvement.

GOAT Group Leadership

The GOAT Group Executive Team is rated a “B+” and led by CEO Eddy Lu, COO Lizzie Francis, and CFO Yunah Lee

  • Eddy Lu  CEO / President

    Eddy Lu CEO / President

    Eddy Lu serves as the CEO / President of GOAT Group.

  • Lizzie Francis COO

    Lizzie Francis serves as the COO of GOAT - Sneaker Marketplace. Lizzie started at GOAT - Sneaker Marketplace in Jun of... read more

  • Yunah Lee CFO

    Yunah Lee serves as the CFO of GOAT Group.

  • Andrew Shin Chief Technology Officer

    Andrew Shin serves as the Chief Technology Officer of GOAT - Sneaker Marketplace. Andrew started at GOAT - Sneaker... read more

  • Kjiel Carlson VP Operations

    Kjiel Carlson serves as the VP Operations of GOAT - Sneaker Marketplace. Kjiel started at GOAT - Sneaker Marketplace in... read more

  • Sen Sugano VP Marketing

    Sen Sugano serves as the VP Marketing of GOAT - Sneaker Marketplace. Sen started at GOAT - Sneaker Marketplace in Jan of... read more

  • Miles Babcock Vice President International Marketing

    Miles Babcock serves as the Vice President International Marketing of GOAT - Sneaker Marketplace. Miles currently... read more

  • Matt Cohen VP, Business Development and Strategy

    Matt Cohen serves as the VP, Business Development and Strategy of GOAT - Sneaker Marketplace. Matt currently resides in... read more

  • Chris To VP of Technology

    Chris To serves as the VP of Technology of GOAT Group.

GOAT Group Salaries

How much does GOAT Group pay?

How much do people at GOAT Group get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at GOAT Group is $103,287, or $49 per hour, while the estimated median salary is $107,232, or $51 per hour.

At GOAT Group, the highest paid job is a General Counsel at $254,374 annually and the lowest is a CS Rep at $39,446 annually. Average GOAT Group salaries by department include: Business Development at $82,697, HR at $100,283, Operations at $89,473, and Legal at $254,374. Half of GOAT Group salaries are above $107,232.

42 employees at GOAT Group rank their Compensation in the Top 50% of similar sized companies in the US (based on 128 ratings) while 40 employees at GOAT Group rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 43 ratings).

Last updated months ago.

1st Percentile
$61k
$61k1st Percentile
17th Percentile
$84k
$84k17th Percentile
33rd Percentile
$106k
$106k33rd Percentile
50th Percentile
$160k
$160k50th Percentile
67th Percentile
$212k
$212k67th Percentile
83rd Percentile
$264k
$264k83rd Percentile
100th Percentile
$269k
$269k100th Percentile
$103,287*
Average Compensation
$107,232*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

GOAT Group Salaries by Department

Explore GOAT Group Salaries

Diversity & Inclusion at GOAT Group

Diverse employees at GOAT Group score the company 71/100 across various culture categories, placing GOAT Group in the Top 40% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at GOAT Group across various culture dimensions.

Ranked Culture the Highest

Women 77/100
Tenure - Less Than 1 Year
Men 91/100
Department - Engineering
Diverse Employees 88/100
Department - Engineering

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees 57/100
Tenure - Less Than 1 Year

GOAT Group Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays

Financial Benefits

  • 401K / Retirement Plan
  • Employee Stock Purchase Plan

Office Perks

  • Work From Home Policy

GOAT Group PTO

GOAT Group's PTO and Vacation policy typically gives unlimited days off a year. GOAT Group's benefits and PTO Package averages to represent a less than $500 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No100%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo50%
Less than $500/mo50%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

GOAT Group Careers

GOAT Group Jobs

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Let GOAT Group Know You Want To Work There

Overview of Candidates Interested in GOAT Group on Comparably

Candidates By Department

Engineering
40%
Finance
20%
All Industries
13%
IT
13%
Product
7%
Other
7%

Candidates By Location

Los Angeles
73%
San Diego
7%
Lehi
7%
Beverly Hills
7%
Pasadena
7%

Frequently Asked Questions regarding GOAT Group

Who is the CEO of GOAT Group?

GOAT Group CEO is Eddy Lu, their score by employees is 79

What is GOAT Group eNPS?

The eNPS for GOAT Group is 18

What is the salary for Admin Assistant in GOAT Group?

Admin Assistant average salary in the US is 54k

What are the salaries in the Sales in GOAT Group?

The average salaries for Sales in GOAT Group is 208k

How many employees work in GOAT Group?

GOAT Group has 1000 employees

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