HR or Marketing?Claim Your Free Employer Account
GoPro Company Culture
GoPro Culture
This score is derived from employee ratings & reviews3.0/5
GoPro's Overall Culture is rated C-
Top Rated Culture Dimensions
Gender
BManager
B-Team
B-Compensation
C+Environment
C+GoPro CEO
Bottom 40%Bottom 40% of Similar Size Companies on Comparably
Nick Woodman
64 /100
See More
Diversity at GoPro
Bottom 45%Bottom 45% of Similar Size Companies on Comparably
C
Diverse employees at GoPro have rated Team, Environment, and Manager as the highest categories they have scored
Women at GoPro
Top 35%Top 35% of Similar Size Companies on Comparably
B
Women at GoPro have rated Retention, Happiness, and Compensation as the highest categories they have scored
GoPro eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Bottom 45%Bottom 45% of Similar Size Companies on Comparably
Recommend to a Friend?
-15
GoPro employees are -15% more likely to recommend GoPro as a great place to work
| 34% | Promoters |
|---|---|
| 17% | Passives |
| 49% | Detractors |
Working at GoPro
Working at GoPro is rated below average by 52 employees, across various culture dimensions. GoPro employees rate Manager highest among all categories, and think that Professional Development and Retention have the most room for improvement, putting GoPro’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in San Francisco. See below in detail how working at GoPro was rated by employees.
Overall Company Culture at GoPro
C-
Overall Company Culture at GoPro is rated C-
Last updated 17 days ago
Bottom
35%
GoPro ranks in the Bottom 35% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
GoPro Employee Reviews
Out of 29 GoPro employee reviews, 62% were positive. The remaining 38% were constructive reviews with the goal of helping GoPro improve their work culture.
| Positive Reviews | 62% |
|---|---|
| Constructive Feedback | 38% |
Positive Reviews From GoPro Employees
- What do you like best about the leadership team?They have a laidback culture with a good focus on life/work balance
- What do you like best about the leadership team?I feel like they've done a good job over the course of the pandemic being visible and available
- What makes you most happy at work?the people are by far the best part!
Constructive Feedback From GoPro Employees
- What's going wrong and how can it be improved?Get real and get rid of the internal corruptiom
- What do your coworkers need to improve and how could you work together better?Less collusion/corruption would help ; need more competent middle management
- Why do you feel undervalued and what would make you feel better about your compensation?Sorry, but I guess it's confidential.
GoPro Company Information
GoPro Company Overview
GoPro helps the world to capture and share itself in immersive and exciting ways.
GoPro was founded in 2002 and its current CEO is Nick Woodman. Since its inception 24 years ago, GoPro has grown to 1000 employees.
GoPro Mission, Vision & Values
GoPro Mission Statement
Sharing experiences around the world. Here at GoPro, we are passionate about our purpose - we believe sharing and reliving our experiences makes life more meaningful and fun. Our customers around the world bring our brand to life. You help us see the world in new ways and motivate us to do more.
GoPro Vision Statement
A force for positivity. Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products. We strive to be a force for positivity, celebrating all things awesome while inspiring people to pursue their passions. We are GoPro and we love what we build.
GoPro Values
- Make Friends -- Collaborate and include. Strength in numbers.
- Obsessively Serve -- Put customer interest first.
- Harness the Power of WOW -- Exceed expectations.
- Stay Agile -- Be willing to adapt and commit.
- Be a HERO -- Take responsibility. Integrity, always.
| Headquarter | 3025 Clearview Way San Mateo, CA 94402 United States of America |
|---|---|
| Website | gopro.com/ |
| Founding Date | 2002 |
| Tel | 888-600-4659 |
| Company Status | Public |
| Stock | GPRO |
| Jobs | gopro.com/careers |
| Social Sites |
GoPro Competitors
GoPro competitors include Black Mountain Systems, Amazon, Sony, and Avid Technology. GoPro ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how GoPro compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
A Day in the Life
A Day in the Life
GoPro employees generally work 9.3 hrs a day
Work Hours
A Day in the Life
Employees at GoPro report the work pace is comfortably fast
Work Pace
A Day in the Life
83% of GoPro employees look forward to interacting with their team every day
Coworkers
A Day in the Life
GoPro employees typically get valuable feedback on how to improve at work Once a quarter
Feedback
A Day in the Life
74% of GoPro employees call their work environment positive
Environment
GoPro Employees
GoPro has 1000 employees. 52 employees at GoPro have reviewed GoPro across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 17 days ago.
Overall, the 52 GoPro employees give their leadership a grade of C-, or Bottom 30% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at GoPro are generally satisfied with their total compensation at GoPro, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at GoPro are generally satisfied with their team. 52 Participants grade the quality of their coworkers a B-. The majority believe the meetings at GoPro are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at GoPro believe the environment at GoPro is positive. Most Participants believe the pace of work at GoPro is comfortably fast. About 53% of the employees at GoPro work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.
Overall, the employees at GoPro are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining GoPro - Employee Onboarding
The prevailing opinion from employees about joining GoPro is that the company was unprepared on their first day. GoPro employees concluded that their overall onboarding experience was negative. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
GoPro KPIs and OKRs
At this moment no GoPro employees have provided insight into whether or not they clearly understand GoPro's KPIs and OKRs.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
GoPro CEO & Leadership
GoPro CEO - Nick Woodman
64 /100
GoPro’s CEO Nick Woodman started in this role in 2002. Nick’s approval rate is lower compared to CEOs at similar sized companies, putting Nick in the Bottom 40% of all CEOs of similar-sized companies on Comparably, and in the Bottom 30% compared to CEOs of all other companies in San Francisco. Nick Woodman’s employees rank GoPro in the Top 40% for Manager, in the Top 40% for Team, and in the Top 50% for Compensation. Woodman is generally unpopular with GoPro employees, but ranks especially low with employees with the company for 1 to 2 Years, and by employees with Over 10 Years experience and employees in the Engineering department. However, employees with the company for Less than 1 Year have a slightly more favorable view of the CEO. When compared to GoPro’s competitors, Nick Woodman ranks below Avid Technology CEO Jeff Rosica.
GoPro Leadership
The GoPro Executive Team is rated a “C-” and led by CEO Nick Woodman, Senior VP of Corporate/Business Development, General Counsel & Secretary Sharon Zezima Esq., and Chief Operating Officer Charles J. Prober
Nick Woodman CEO / President
Nick Woodman serves as the CEO / President of GoPro.
Sharon Zezima Esq. Senior VP of Corporate/Business Development, General Counsel & Secretary
Ms. Sharon S. Zezima, Esq., has been the General Counsel and Secretary of GoPro, Inc. since October 2013 and September... read more
Charles J. Prober Chief Operating Officer
Mr. Charles J. Prober, also known as CJ, has been Chief Operating Officer at GoPro, Inc. since January 25, 2017. Mr.... read more
Brian T. McGee Chief Financial Officer
Mr. Brian T. McGee has been the Chief Financial Officer of GoPro, Inc. since March 11, 2016. Mr. McGee served as Vice... read more
Brian McGee EVP & CFO
Brian McGee serves as the EVP & CFO of GoPro. Brian started at GoPro in Mar of 2016. Brian currently resides in the San... read more
Kevin Hinge VP of Operations
Kevin Hinge serves as the VP of Operations of GoPro. Kevin started at GoPro in Aug of 2016. Kevin currently resides in... read more
Charles Lafrades VP, Finance
Charles Lafrades serves as the VP, Finance of GoPro. Charles started at GoPro in Nov of 2012. Charles currently resides... read more
Virginia Crowe Vice President of Finance
Virginia Crowe serves as the Vice President of Finance of GoPro. Virginia started at GoPro in Jan of 2011. Virginia... read more
Joe Dunnigan Head of Brand Strategy and Campaigns
Joe Dunnigan serves as the Head of Brand Strategy and Campaigns of GoPro. Joe started at GoPro in November of 2017. Joe... read more
GoPro Salaries
How much does GoPro pay?
How much do people at GoPro get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at GoPro is $122,843, or $59 per hour, while the estimated median salary is $131,545, or $63 per hour.
At GoPro, the highest paid job is a General Counsel at $242,442 annually and the lowest is an Admin Assistant at $45,583 annually. Average GoPro salaries by department include: Product at $155,192, IT at $110,297, Finance at $96,908, and Admin at $60,284. Half of GoPro salaries are above $131,545.
30 employees at GoPro rank their Compensation in the Top 50% of similar sized companies in the US (based on 98 ratings) while 28 employees at GoPro rank their Perks And Benefits in the Bottom 35% of similar sized companies in the US (based on 32 ratings).
Last updated 19 days ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $73k | $73k | 1st Percentile |
17th Percentile $103k | $103k | 17th Percentile |
33rd Percentile $127k | $127k | 33rd Percentile |
50th Percentile $183k | $183k | 50th Percentile |
67th Percentile $237k | $237k | 67th Percentile |
83rd Percentile $268k | $268k | 83rd Percentile |
100th Percentile $294k | $294k | 100th Percentile |
$122,843*
Average Compensation
$131,545*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
GoPro Salaries by Department
Diversity & Inclusion at GoPro
Diverse employees at GoPro score the company 67/100 across various culture categories, placing GoPro in the Bottom 45% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at GoPro across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
GoPro Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
- Employee Stock Purchase Plan
Office Perks
- Free Food
- Company Social Outings
- Legal Assistance
- Work From Home Policy
- Unique Office Space
GoPro PTO
GoPro's PTO and Vacation policy typically gives 20-30 days off a year. GoPro's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
GoPro Careers
GoPro Jobs
No Recent Jobs found for GoPro on Comparably
Mark that you are interested and we will alert you when there are new positions available listed on Comparably
H1B Visa
In 2019, GoPro applied for 31 H1B visas. Of the work permits applied for, 61% were approved.
Work Permit Application Outcome
GoPro has a total of 1000 employees
31
Total Applied
H1B Applications Outcome
- 61% Granted (19 out of 31)
- 0% Denied ( out of 31)
- 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 31)
- 39% Certified-Withdrawn Application was approved but later withdrawn by employer (12 out of 31)
This data was calculated using publicly sourced data from OFLC Performance Data
Let GoPro Know You Want To Work There
Overview of Candidates Interested in GoPro on Comparably
Candidates By Department
Product | 31% | |
|---|---|---|
All Industries | 15% | |
Design | 15% | |
Engineering | 15% | |
Business Development | 8% | |
Other | 15% |
Candidates By Location
San Diego | 23% | |
|---|---|---|
San Francisco | 23% | |
Salt Lake City | 8% | |
Lehi | 8% | |
Santa Monica | 8% | |
Other | 31% |
Frequently Asked Questions regarding GoPro
What is GoPro address?
GoPro location is at 3025 Clearview Way
Who is the CEO of GoPro?
GoPro CEO is Nick Woodman, their score by employees is 64
What is GoPro eNPS?
The eNPS for GoPro is -15
What is the salary for Sales Rep in GoPro?
Sales Rep average salary in the US is 135k
What are the salaries in the IT in GoPro?
The average salaries for IT in GoPro is 110k
×