""Our mission is to be the most customer focused, cost efficient vehicle and equipment rental / leasing company in every market we serve. We will strengthen our leading worldwide positions through a shared value culture of employee and partner involvement by making strategic investments in our brand, people and products. The focus of everything we do will be continuously inproving shareholder value.""
""We will be the first choice brand for vehicle and equipment rental / leasing and total mobility solutions.""
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.