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Hootsuite Company Culture
Hootsuite Culture
This score is derived from employee ratings & reviews4.2/5
Hootsuite's Overall Culture is rated B+
Top Rated Culture Dimensions
CEO Rating
APerks & Benefits
AEnvironment
A-Professional Development
A-Diversity
B+Hootsuite CEO
Top 10%Top 10% of Similar Size Companies
Irina Novoselsky
78 /100
See More
Diversity at Hootsuite
Top 20%Top 20% of Similar Size Companies
B+
Diverse employees at Hootsuite have rated Perks And Benefits, Manager, and Outlook as the highest categories they have scored
Women at Hootsuite
Top 40%Top 40% of Similar Size Companies
B-
Women at Hootsuite have rated Work Culture, CEO Rating, and Manager as the highest categories they have scored
Hootsuite eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 25%Top 25% of Similar Size Companies
Recommend to a Friend?
28
Hootsuite employees are 28% more likely to recommend Hootsuite as a great place to work
| 53% | Promoters |
|---|---|
| 22% | Passives |
| 25% | Detractors |
Working at Hootsuite
Working at Hootsuite is rated highly by 63 employees, across various culture dimensions. Hootsuite employees are most satisfied about CEO Rating, Perks And Benefits, and Environment categories, putting Hootsuite’s culture in the Top 20% compared to similar sized companies on Comparably. See below in detail how working at Hootsuite was rated by employees.
Overall Company Culture at Hootsuite
B+
Overall Company Culture at Hootsuite is rated B+
Last updated months ago
Top
20%
Hootsuite ranks in the Top 20% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
Hootsuite Employee Reviews
Out of 53 Hootsuite employee reviews, 87% were positive. The remaining 13% were constructive reviews with the goal of helping Hootsuite improve their work culture.
| Positive Reviews | 87% |
|---|---|
| Constructive Feedback | 13% |
Positive Reviews From Hootsuite Employees
- What is most positive about the culture and environment at your company?Diversity efforts were a nice initiative until it was cut due to the economic environment.
- What are some of the best things about your team?People are always willing to help each other.
- What do you like best about the leadership team?Transparent and caring about employees and the communities we serve.
Constructive Feedback From Hootsuite Employees
- What needs to change to make the company culture better?When you work for a company that is all things to all people, you get stretched thin. A little focus would make the company's efforts much more impactful.
- Why do you feel undervalued and what would make you feel better about your compensation?I think RRSPs will help
- What would you most like to see improved at your company?Ceo
Hootsuite Company Information
Hootsuite Company Overview
Hootsuite is the most widely used social media management platform.
Hootsuite was founded in 2008 and its current CEO is Irina Novoselsky. Since its inception 18 years ago, Hootsuite has grown to 900 employees.
Hootsuite Mission, Vision & Values
Hootsuite Mission Statement
Help customers harness the power of social to ignite their brand and business
Hootsuite Vision Statement
We believe in the power of social to uplift people
Hootsuite Values
- Innovation
- Grit
- Passion
- Customer success
- Humility
| Headquarter | 111 E 5th Avenue Vancouver V5T 4L1 Canada |
|---|---|
| Website | www.hootsuite.com |
| Founding Date | 2008 |
| Tel | 604-681-4668 |
| Company Status | Private |
| Jobs | hootsuite.com/about/careers |
| Social Sites |
Hootsuite Competitors
Hootsuite competitors include HubSpot, Sprout Social, Sprinklr, and Spredfast. Hootsuite ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Hootsuite compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
Hootsuite Employees
Hootsuite has 900 employees. 63 employees at Hootsuite have reviewed Hootsuite across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 63 Hootsuite employees give their leadership a grade of B, or Top 25% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at Hootsuite are pleased with their total compensation at Hootsuite, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Hootsuite are pleased with their team. 63 Participants grade the quality of their coworkers a B. The majority believe the meetings at Hootsuite are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Hootsuite believe the environment at Hootsuite is positive. Most Participants believe the pace of work at Hootsuite is comfortably fast. About 80% of the employees at Hootsuite work 8 hours or less.
Overall, the employees at Hootsuite are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
Hootsuite employees generally work 8.2 hrs a day
Work Hours
A Day in the Life
Employees at Hootsuite report the work pace is comfortably fast
Work Pace
A Day in the Life
86% of Hootsuite employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Hootsuite employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
83% of Hootsuite employees call their work environment positive
Environment
Joining Hootsuite - Employee Onboarding
The prevailing opinion from employees about joining Hootsuite is that the company was somewhat prepared on their first day. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Hootsuite KPIs and OKRs
Employees’ understanding of Hootsuite's KPIs and OKRs is essential for its success. Out of 6 Hootsuite employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Hootsuite CEO & Leadership
Hootsuite CEO - Irina Novoselsky
78 /100
Hootsuite’s CEO Irina Novoselsky started in this role in 2023. Irina’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably. Hootsuite’s CEO is highly regarded especially by Hispanic or Latino employees, employees with 3 to 6 Years experience, and employees with the company for Less than 1 Year. However, employees in the Marketing department, Caucasian employees, and employees with Over 10 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to Hootsuite’s competitors, Irina Novoselsky ranks right above Sprout Social CEO Justyn Howard. Under Novoselsky’s leadership, Hootsuite employee respondents are most happy about their Perks And Benefits and the company’s Environment. Meetings and Gender are two areas, according to respondents, where Hootsuite could stand to see real improvement.
Hootsuite Leadership
The Hootsuite Executive Team is rated a “B” and led by CEO Irina Novoselsky, Chief Marketing Officer Elina Vilk, and Chief People and Diversity Officer Tara Ataya
Irina Novoselsky CEO / President
Irina joined Hootsuite as CEO in January 2023, bringing close to two decades of experience in business, financial... read more
Elina Vilk Chief Marketing Officer
Elina joined Hootsuite in 2023 as Chief Marketing Officer with more than 20 years of marketing experience anchored in a... read more
Tara Ataya Chief People and Diversity Officer
Tara joined Hootsuite in 2020 as VP People, and was announced as Hootsuite’s first Chief People and Diversity Officer... read more
Natalia Williams Chief Product Officer
Natalia joined Hootsuite in 2022 as Chief Product Officer with over 15 years experience leading product development for... read more
Craig Segal Chief Legal Officer and Corporate Secretary
Craig joined Hootsuite in 2017 and leads the company’s legal, privacy and procurement functions. He is also the... read more
Jessica Hartigan Chief Revenue Officer
Jessica joined Hootsuite in 2023 as Chief Revenue Officer with more than a decade of experience building and leading... read more
Ellen Terchila Chief Customer Officer
Ellen joined Hootsuite in 2023 as Chief Customer Officer with more than 20 years of experience in customer success roles... read more
Antonis Papatsaras Chief Technology Officer
Antonis joined Hootsuite in 2022 as Chief Technology Officer. He has end-to-end responsibility for Hootsuite’s... read more
Hootsuite Salaries
How much does Hootsuite pay?
How much do people at Hootsuite get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Hootsuite is $112,254, or $53 per hour, while the estimated median salary is $113,717, or $54 per hour.
At Hootsuite, the highest paid job is a General Counsel at $212,286 annually and the lowest is a CS Rep at $43,732 annually. Average Hootsuite salaries by department include: Design at $98,128, Sales at $136,746, Engineering at $128,773, and IT at $89,666. Half of Hootsuite salaries are above $113,717.
31 employees at Hootsuite rank their Compensation in the Top 25% of similar sized companies (based on 93 ratings) while 28 employees at Hootsuite rank their Perks And Benefits in the Top 10% of similar sized companies (based on 31 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $67k | $67k | 1st Percentile |
17th Percentile $88k | $88k | 17th Percentile |
33rd Percentile $109k | $109k | 33rd Percentile |
50th Percentile $160k | $160k | 50th Percentile |
67th Percentile $211k | $211k | 67th Percentile |
83rd Percentile $264k | $264k | 83rd Percentile |
100th Percentile $270k | $270k | 100th Percentile |
$112,254*
Average Compensation
$113,717*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Hootsuite Salaries by Department
Diversity & Inclusion at Hootsuite
Diverse employees at Hootsuite score the company 79/100 across various culture categories, placing Hootsuite in the Top 20% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Hootsuite across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
Hootsuite Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Office Perks
- Pet-Friendly
- Work From Home Policy
- Unique Office Space
Hootsuite PTO
Hootsuite's PTO and Vacation policy typically gives 15-20 days off a year with 0% of employees expected to be work free while out of office. Paid Time Off is Hootsuite's 2nd most important benefit besides Healthcare when ranked by employees, with 33% of employees saying it is the most important benefit. Hootsuite's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Hootsuite Careers
Hootsuite Jobs
No Recent Jobs found for Hootsuite on Comparably
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Overview of Candidates Interested in Hootsuite on Comparably
Candidates By Department
Engineering | 25% | |
|---|---|---|
All Industries | 25% | |
Marketing | 25% | |
Communications | 25% |
Candidates By Location
Portland | 50% | |
|---|---|---|
South Berwick | 25% | |
Other | 25% |
Frequently Asked Questions regarding Hootsuite
What is Hootsuite address?
Hootsuite location is at 111 E 5th Avenue
Who is the CEO of Hootsuite?
Hootsuite CEO is Irina Novoselsky, their score by employees is 78
What is Hootsuite eNPS?
The eNPS for Hootsuite is 28
What is the salary for DevOps in Hootsuite?
DevOps average salary in the US is 116k
What are the salaries in the Admin in Hootsuite?
The average salaries for Admin in Hootsuite is 54k
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