iFIT Mission, Vision & Values | Comparably
iFIT Claimed Company
iFIT is the world’s foremost technology fitness company. Our mission is to empower our 6.4 million members with interactive and immersive workouts delivered on equipment from our industry-leading brands: NordicTrack®, ProForm®, and Freemotion®. read more
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iFIT Mission, Vision & Values

iFIT Mission Statement

Our mission is to improve your fitness and wellbeing.

iFIT Vision Statement

Our vision is to create the world’s most holistic health & fitness platform.

iFIT Values

  • PUT MEMBERS FIRST — We find passion in every member’s iFIT journey. They are the reason we are here. We focus on the quality of every interaction and
  • PURSUE EXCELLENCE — In pursuit of excellence, we multiply those around us, seeking to continuously improve ourselves and our teams while focusing on i
  • FOSTER INNOVATION — We have a clear understanding of our destination and are licensed to act to get us there. We are curious, creative, and we push li
  • BE SOLUTION-MINDED — Be a problem solver. We are resourceful, challenge assumptions and find new, better approaches to work.
  • PROMOTE UNITY — We work as a team to cultivate an environment of trust, respect, and kindness. We recognize both group and individual efforts, celebra
  • COMMUNICATE WITH CLARITY — We communicate with transparency. We are open, respectful, and honest. We give context, share knowledge, and welcome feedba
  • ENJOY THE JOURNEY — Create a positive, energizing, and fun work experience as a team while strengthening our global communities.

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iFIT Employee Alignment

iFIT's mission, vision & values motivate 33% of iFIT employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes80%
No20%
Are you proud to be a part of your company?
AnswerPercent
Yes33%
No67%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important0%
Important0%
Neutral67%
Less Important0%
Not Important33%
How important was your Company's mission while job searching?
AnswerPercent
Yes86%
No14%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities0%
Work Life Balance67%
Company Mission0%
Healthcare & Benefits0%
Culture & Environment33%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager33%
Coworkers34%
Direct Reports0%
Company Mission/Vision0%
No One33%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission0%
Comp & Benefits75%
Co-Workers0%
Comfort & Familiarity25%
Career Advancement Opportunities0%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity50%
Teamwork & Winning50%
Speed & Innovation0%
Fun & Passionate0%
Diversity & Inclusion0%
Which of the following set of Company Values is most meaningful to you?

iFIT Culture at a Glance

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