Krispy Kreme Competitors | Comparably
"Krispy Kreme is a producer, marketer and supplier of doughnuts, beverages and packaged sweets." read more
EMPLOYEE
PARTICIPANTS
475
TOTAL
RATINGS
3521

Krispy Kreme Competitors

Krispy Kreme competitors include Starbucks, Raising Cane's, McDonald's, Dunkin' and Sonic Drive-In. Krispy Kreme ranks 2nd in Customer Net Promoter Score on Comparably vs its competitors. See below how Krispy Kreme compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
4th
eNPS Rank
4th
Gender Rank
6th
Diversity Rank
6th
Product Quality
3rd
NPS Rank
2nd
Pricing Rank
2nd
Customer Service
3rd

See Krispy Kreme Culture vs Competitors:

Krispy Kreme Competitors
RankCompanyScore
1Starbucks72
2Raising Cane's70
3McDonald's62
4Krispy Kreme55
5Dunkin'51
6Sonic Drive-In51

Krispy Kreme Competitors at a Glance

Product Quality Score Comparison

Krispy Kreme Ranks 3rd in Product Quality Score

374 Customers rate Krispy Kreme's Product Quality Score a 4/5, which ranks it 3rd against its competitors, below Raising Cane's.

  1. 1st
    Starbucks
    4.1 / 5
  2. 2nd
    Raising Cane's
    4 / 5
  3. 3rd
    Krispy Kreme
    4 / 5
  4. 4th
    McDonald's
    3.7 / 5
  5. 5th
    Dunkin'
    3.6 / 5
  6. 6th
    Sonic Drive-In
    2.2 / 5
Product Quality Score Comparison
RankCompany Score
1Starbucks83
2Raising Cane's81
3Krispy Kreme80
4McDonald's75
5Dunkin'72
6Sonic Drive-In44
NPS Comparison

Krispy Kreme Ranks 2nd in Net Promoter Score

431 Customers rate Krispy Kreme's Net Promoter Score a 33, which ranks it 2nd against its competitors, below Raising Cane's. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Krispy Kreme to a friend?”.

  1. 1st
    Raising Cane's
    43
  2. 2nd
    Krispy Kreme
    33
  3. 3rd
    Starbucks
    30
  4. 4th
    McDonald's
    19
  5. 5th
    Dunkin'
    11
  6. 6th
    Sonic Drive-In
    -46
NPS Comparison
RankCompany Score
1Raising Cane's43
2Krispy Kreme33
3Starbucks30
4McDonald's19
5Dunkin'11
6Sonic Drive-In-46
Pricing Score Comparison

Krispy Kreme Ranks 2nd in Pricing Score

331 Customers rate Krispy Kreme's Pricing Score a 3.7/5, which ranks it 2nd against its competitors, below Raising Cane's.

  1. 1st
    Raising Cane's
    3.9 / 5
  2. 2nd
    Krispy Kreme
    3.7 / 5
  3. 3rd
    Starbucks
    3.6 / 5
  4. 4th
    McDonald's
    3.6 / 5
  5. 5th
    Dunkin'
    3.4 / 5
  6. 6th
    Sonic Drive-In
    2.2 / 5
Pricing Score Comparison
RankCompany Score
1Raising Cane's78
2Krispy Kreme74
3Starbucks73
4McDonald's72
5Dunkin'68
6Sonic Drive-In45
Customer Service Comparison

Krispy Kreme Ranks 3rd in Customer Service

317 Customers rate Krispy Kreme's Customer Service a 3.8/5, which ranks it 3rd against its competitors, below Raising Cane's.

  1. 1st
    Starbucks
    4.1 / 5
  2. 2nd
    Raising Cane's
    4 / 5
  3. 3rd
    Krispy Kreme
    3.8 / 5
  4. 4th
    McDonald's
    3.6 / 5
  5. 5th
    Dunkin'
    3.4 / 5
  6. 6th
    Sonic Drive-In
    2.1 / 5
Customer Service Comparison
RankCompany Score
1Starbucks82
2Raising Cane's81
3Krispy Kreme76
4McDonald's72
5Dunkin'68
6Sonic Drive-In42
Overall Culture Score Comparison

Krispy Kreme Ranks 4th in Overall Culture Score

475 Employees rate Krispy Kreme's Overall Culture a 55/100, which ranks it 4th against its competitors, below McDonald's. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Starbucks
    72 / 100
  2. 2nd
    Raising Cane's
    70 / 100
  3. 3rd
    McDonald's
    62 / 100
  4. 4th
    Krispy Kreme
    55 / 100
  5. 5th
    Dunkin'
    51 / 100
  6. 6th
    Sonic Drive-In
    51 / 100
Overall Culture Score Comparison
RankCompany Score
1Starbucks72
2Raising Cane's70
3McDonald's62
4Krispy Kreme55
5Dunkin'51
6Sonic Drive-In51
eNPS Comparison

Krispy Kreme Ranks 4th in Employee Net Promoter Score

386 Employees rate Krispy Kreme's Employee Net Promoter Score a -32, which ranks it 4th against its competitors, below McDonald's. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Krispy Kreme to a friend?”.

  1. 1st
    Starbucks
    3
  2. 2nd
    Raising Cane's
    1
  3. 3rd
    McDonald's
    -25
  4. 4th
    Krispy Kreme
    -32
  5. 5th
    Sonic Drive-In
    -50
  6. 6th
    Dunkin'
    -53
eNPS Comparison
RankCompany eNPS
1Starbucks3
2Raising Cane's1
3McDonald's-25
4Krispy Kreme-32
5Sonic Drive-In-50
6Dunkin'-53
Gender Score Comparison

Krispy Kreme Ranks 6th in Gender Score

31 Employees rate Krispy Kreme's Gender Score a 53/100, which ranks it 6th against its competitors, below Sonic Drive-In. The Gender Score tracks how positively women rate their experience at Krispy Kreme.

  1. 1st
    Starbucks
    77 / 100
  2. 2nd
    Raising Cane's
    76 / 100
  3. 3rd
    McDonald's
    64 / 100
  4. 4th
    Dunkin'
    58 / 100
  5. 5th
    Sonic Drive-In
    55 / 100
  6. 6th
    Krispy Kreme
    53 / 100
Gender Score Comparison
RankCompany Score
1Starbucks77
2Raising Cane's76
3McDonald's64
4Dunkin'58
5Sonic Drive-In55
6Krispy Kreme53
Diversity Score Comparison

Krispy Kreme Ranks 6th in Diversity Score

26 Employees rate Krispy Kreme's Diversity Score a 47/100, which ranks it 6th against its competitors, below Sonic Drive-In. The Diversity Score tracks how positively diverse employees rate their experience at Krispy Kreme.

  1. 1st
    Starbucks
    74 / 100
  2. 2nd
    Raising Cane's
    68 / 100
  3. 3rd
    McDonald's
    65 / 100
  4. 4th
    Dunkin'
    59 / 100
  5. 5th
    Sonic Drive-In
    53 / 100
  6. 6th
    Krispy Kreme
    47 / 100
Diversity Score Comparison
RankCompany Score
1Starbucks74
2Raising Cane's68
3McDonald's65
4Dunkin'59
5Sonic Drive-In53
6Krispy Kreme47

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