Principal Financial Group Competitors | Comparably
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Principal Financial Group
Our expertise spans the globe, but we’re bound by one common purpose: to give you the financial tools, resources and information you need to live your best life. read more
EMPLOYEE
PARTICIPANTS
88
TOTAL
RATINGS
841

Principal Financial Group Competitors

Principal Financial Group competitors include Fidelity Investments, Edward Jones, Lincoln Financial Group, Wells Fargo and Brookfield Asset Management. Principal Financial Group ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Principal Financial Group compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
2nd
eNPS Rank
2nd
Gender Rank
1st
Diversity Rank
1st
Product Quality
1st
NPS Rank
2nd
Pricing Rank
1st
Customer Service
1st

See Principal Financial Group Culture vs Competitors:

Principal Financial Group Competitors
RankCompanyScore
1Principal Financial Group78
2Fidelity Investments77
3Edward Jones75
4Lincoln Financial Group73
5Wells Fargo69
6Brookfield Asset Management64

Principal Financial Group Competitors at a Glance

CEO Ratings Comparison

Principal Financial Group's CEO Score Ranks 2nd

65 Employees at Principal Financial Group rate Daniel Houston a 78 out of 100, which ranks them 2nd below Fidelity Investments' CEO,Abigail Johnson. Last rating was months ago.

  1. 1st
    Abigail Johnson Fidelity Investments' CEO
    Abigail Johnson
    Fidelity Investments
    84
    out of 100

    577 Employees at Fidelity Investments rate Abigail Johnson a 84 out of 100, which ranks them 1st out of Principal Financial Group's competitors. Last rating was 4 days ago.

  2. 2nd
    Daniel Houston Principal Financial Group's CEO
    Daniel Houston
    Principal Financial Group
    78
    out of 100
  3. 3rd
    Bruce Flatt Brookfield Asset Management's CEO
    Bruce Flatt
    Brookfield Asset Management
    74
    out of 100

    26 Employees at Brookfield Asset Management rate Bruce Flatt a 74 out of 100, which ranks them 3rd out of Principal Financial Group's competitors. Last rating was a month ago.

  4. 4th
    Penny Pennington Edward Jones' CEO
    Penny Pennington
    Edward Jones
    73
    out of 100

    289 Employees at Edward Jones rate Penny Pennington a 73 out of 100, which ranks them 4th out of Principal Financial Group's competitors. Last rating was months ago.

  5. 5th
    Dennis R. Glass Lincoln Financial Group's CEO
    Dennis R. Glass
    Lincoln Financial Group
    73
    out of 100

    54 Employees at Lincoln Financial Group rate Dennis R. Glass a 73 out of 100, which ranks them 5th out of Principal Financial Group's competitors. Last rating was 2 months ago.

  6. 6th
    Charles Scharf Wells Fargo's CEO
    Charles Scharf
    Wells Fargo
    69
    out of 100

    1532 Employees at Wells Fargo rate Charles Scharf a 69 out of 100, which ranks them 6th out of Principal Financial Group's competitors. Last rating was a month ago.

CEO Ratings Comparison
RankCEOCompany Score
1Abigail JohnsonFidelity Investments84
2Daniel HoustonPrincipal Financial Group78
3Bruce FlattBrookfield Asset Management74
4Penny PenningtonEdward Jones73
5Dennis R. GlassLincoln Financial Group73
6Charles ScharfWells Fargo69
Product Quality Score Comparison

Principal Financial Group Ranks 1st in Product Quality Score

65 Customers rate Principal Financial Group's Product Quality Score a 3.8/5, which ranks it 1st against its competitors.

  1. 1st
    Principal Financial Group
    3.8 / 5
  2. 2nd
    Brookfield Asset Management
    3.7 / 5
  3. 3rd
    Fidelity Investments
    3.4 / 5
  4. 4th
    Wells Fargo
    3.4 / 5
  5. 5th
    Edward Jones
    3.2 / 5
  6. 6th
    Lincoln Financial Group
    2.5 / 5
Product Quality Score Comparison
RankCompany Score
1Principal Financial Group76
2Brookfield Asset Management75
3Fidelity Investments68
4Wells Fargo68
5Edward Jones65
6Lincoln Financial Group51
NPS Comparison

Principal Financial Group Ranks 2nd in Net Promoter Score

71 Customers rate Principal Financial Group's Net Promoter Score a 9, which ranks it 2nd against its competitors, below Brookfield Asset Management. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Principal Financial Group to a friend?”.

  1. 1st
    Brookfield Asset Management
    24
  2. 2nd
    Principal Financial Group
    9
  3. 3rd
    Fidelity Investments
    8
  4. 4th
    Wells Fargo
    7
  5. 5th
    Edward Jones
    0
  6. 6th
    Lincoln Financial Group
    -23
NPS Comparison
RankCompany Score
1Brookfield Asset Management24
2Principal Financial Group9
3Fidelity Investments8
4Wells Fargo7
5Edward Jones0
6Lincoln Financial Group-23
Pricing Score Comparison

Principal Financial Group Ranks 1st in Pricing Score

59 Customers rate Principal Financial Group's Pricing Score a 3.7/5, which ranks it 1st against its competitors.

  1. 1st
    Principal Financial Group
    3.7 / 5
  2. 2nd
    Brookfield Asset Management
    3.5 / 5
  3. 3rd
    Fidelity Investments
    3.4 / 5
  4. 4th
    Wells Fargo
    3.4 / 5
  5. 5th
    Edward Jones
    3.2 / 5
  6. 6th
    Lincoln Financial Group
    2.8 / 5
Pricing Score Comparison
RankCompany Score
1Principal Financial Group74
2Brookfield Asset Management71
3Fidelity Investments68
4Wells Fargo68
5Edward Jones64
6Lincoln Financial Group56
Customer Service Comparison

Principal Financial Group Ranks 1st in Customer Service

58 Customers rate Principal Financial Group's Customer Service a 3.8/5, which ranks it 1st against its competitors.

  1. 1st
    Principal Financial Group
    3.8 / 5
  2. 2nd
    Wells Fargo
    3.5 / 5
  3. 3rd
    Brookfield Asset Management
    3.5 / 5
  4. 4th
    Edward Jones
    3.5 / 5
  5. 5th
    Fidelity Investments
    3.2 / 5
  6. 6th
    Lincoln Financial Group
    2.8 / 5
Customer Service Comparison
RankCompany Score
1Principal Financial Group77
2Wells Fargo71
3Brookfield Asset Management71
4Edward Jones70
5Fidelity Investments65
6Lincoln Financial Group56
Overall Culture Score Comparison

Principal Financial Group Ranks 1st in Overall Culture Score

88 Employees rate Principal Financial Group's Overall Culture a 78/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Principal Financial Group
    78 / 100
  2. 2nd
    Fidelity Investments
    77 / 100
  3. 3rd
    Edward Jones
    75 / 100
  4. 4th
    Lincoln Financial Group
    73 / 100
  5. 5th
    Wells Fargo
    69 / 100
  6. 6th
    Brookfield Asset Management
    64 / 100
Overall Culture Score Comparison
RankCompany Score
1Principal Financial Group78
2Fidelity Investments77
3Edward Jones75
4Lincoln Financial Group73
5Wells Fargo69
6Brookfield Asset Management64
eNPS Comparison

Principal Financial Group Ranks 2nd in Employee Net Promoter Score

67 Employees rate Principal Financial Group's Employee Net Promoter Score a 24, which ranks it 2nd against its competitors, below Fidelity Investments. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Principal Financial Group to a friend?”.

  1. 1st
    Fidelity Investments
    38
  2. 2nd
    Principal Financial Group
    24
  3. 3rd
    Edward Jones
    20
  4. 4th
    Lincoln Financial Group
    15
  5. 5th
    Brookfield Asset Management
    6
  6. 6th
    Wells Fargo
    5
eNPS Comparison
RankCompany eNPS
1Fidelity Investments38
2Principal Financial Group24
3Edward Jones20
4Lincoln Financial Group15
5Brookfield Asset Management6
6Wells Fargo5
Gender Score Comparison

Principal Financial Group Ranks 1st in Gender Score

9 Employees rate Principal Financial Group's Gender Score a 86/100, which ranks it 1st against its competitors. The Gender Score tracks how positively women rate their experience at Principal Financial Group.

  1. 1st
    Principal Financial Group
    86 / 100
  2. 2nd
    Lincoln Financial Group
    79 / 100
  3. 3rd
    Edward Jones
    78 / 100
  4. 4th
    Fidelity Investments
    74 / 100
  5. 5th
    Wells Fargo
    69 / 100
Gender Score Comparison
RankCompany Score
1Principal Financial Group86
2Lincoln Financial Group79
3Edward Jones78
4Fidelity Investments74
5Wells Fargo69
Diversity Score Comparison

Principal Financial Group Ranks 1st in Diversity Score

3 Employees rate Principal Financial Group's Diversity Score a 87/100, which ranks it 1st against its competitors. The Diversity Score tracks how positively diverse employees rate their experience at Principal Financial Group.

  1. 1st
    Principal Financial Group
    87 / 100
  2. 2nd
    Edward Jones
    76 / 100
  3. 3rd
    Fidelity Investments
    69 / 100
  4. 4th
    Wells Fargo
    66 / 100
  5. 5th
    Lincoln Financial Group
    62 / 100
Diversity Score Comparison
RankCompany Score
1Principal Financial Group87
2Edward Jones76
3Fidelity Investments69
4Wells Fargo66
5Lincoln Financial Group62

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