Principal Financial Group Culture | Comparably
Comparably
Competitors:Fidelity InvestmentsEdward JonesLincoln Financial GroupWells FargoBrookfield Asset Management
Principal Financial Group
Our expertise spans the globe, but we’re bound by one common purpose: to give you the financial tools, resources and information you need to live your best life. read more
EMPLOYEE
PARTICIPANTS
86
TOTAL
RATINGS
839
Updated on: August 29, 2025

Principal Financial Group Company Culture

Principal Financial Group Culture

This score is derived from employee ratings & reviews
Choice Employer
A
4.5/5

Top Rated Culture Dimensions

Diversity
A+
Environment
A+
Gender
A+
Leadership
A+
Manager
A+

Principal Financial Group CEO

Top 10%Top 10% of Similar Size Companies
Daniel Houston Principal Financial Group's CEO
Daniel Houston
78 /100
See More

Diversity at Principal Financial Group

Top 5%Top 5% of Similar Size Companies
A+

Diverse employees at Principal Financial Group have rated Perks And Benefits, Meetings, and Team as the highest categories they have scored

Women at Principal Financial Group

Top 5%Top 5% of Similar Size Companies
A+

Women at Principal Financial Group have rated Perks And Benefits, Team, and Leadership as the highest categories they have scored

Principal Financial Group eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 20%Top 20% of Similar Size Companies

Recommend to a Friend?

24

Principal Financial Group employees are 24% more likely to recommend Principal Financial Group as a great place to work

46%Promoters
32%Passives
22%Detractors

Working at Principal Financial Group

Working at Principal Financial Group is rated highly by 86 employees, across various culture dimensions. Principal Financial Group employees are most satisfied about Environment, Leadership, and Manager categories, putting Principal Financial Group’s culture in the Top 10% compared to similar sized companies on Comparably. See below in detail how working at Principal Financial Group was rated by employees.

Overall Company Culture at Principal Financial Group

A

Overall Company Culture at Principal Financial Group is rated A

Last updated months ago

Top
10%

Principal Financial Group ranks in the Top 10% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 86 Employees

View Results
0
20
40
60
80
100
Customer Support
90
Customer Support90

Principal Financial Group Employee Reviews

Out of 95 Principal Financial Group employee reviews, 83% were positive. The remaining 17% were constructive reviews with the goal of helping Principal Financial Group improve their work culture.

83%
17%
Positive Reviews83%
Constructive Feedback17%

Positive Reviews From Principal Financial Group Employees

  • What makes you most happy at work?
    Interacting with my team members
  • What is most positive about the culture and environment at your company?
    Support from your direct leader
  • What are some of the best things about your team?
    Understanding, helpful, team players, and also value work life balance
Read More Positive Reviews

Constructive Feedback From Principal Financial Group Employees

  • What's going wrong and how can it be improved?
    Too much self serve expected for clients
  • Why do you feel undervalued and what would make you feel better about your compensation?
    The legal plan offered is poor
  • What does the leadership team need to get better at?
    Operations and system gaps throughout daily 401k
Read More Constructive Reviews

Principal Financial Group Company Information

Principal Financial Group Mission, Vision & Values

Principal Financial Group Mission & Values

Our expertise spans the globe, but we’re bound by one common purpose: to give you the financial tools, resources and information you need to live your best life.

Principal Financial Group Mission, Vision & Values
Headquarter
Websitewww.principal.com/
Company StatusPublic

Principal Financial Group Competitors

Principal Financial Group competitors include Fidelity Investments, Edward Jones, Lincoln Financial Group, and Wells Fargo. Principal Financial Group ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Principal Financial Group compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Fidelity Investments' Logo
    Fidelity Investments
    4.5/5
  2. #2
    Principal Financial Group's Logo
    Principal Financial Group
    4.5/5
  3. #3
    Edward Jones' Logo
    Edward Jones
    4.3/5
  4. #4
    Lincoln Financial Group's Logo
    Lincoln Financial Group
    4.3/5
  5. #5
    Wells Fargo's Logo
    Wells Fargo
    3.9/5
Learn More About Principal Financial Group Competitors
  • Culture Video

Principal Financial Group Employees

86 employees at Principal Financial Group have reviewed Principal Financial Group across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 86 Principal Financial Group employees give their leadership a grade of A+, or Top 5% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.

Employees at Principal Financial Group are pleased with their total compensation at Principal Financial Group, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Principal Financial Group are pleased with their team. 86 Participants grade the quality of their coworkers an A-. The majority believe the meetings at Principal Financial Group are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Principal Financial Group believe the environment at Principal Financial Group is positive. Most Participants believe the pace of work at Principal Financial Group is extremely fast. About 64% of the employees at Principal Financial Group work 8 hours or less, while 6% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Principal Financial Group are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Principal Financial Group - Employee Onboarding

The prevailing opinion from employees about joining Principal Financial Group is that the company was prepared on their first day. Principal Financial Group employees concluded that their overall onboarding experience was positive. 67% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Principal Financial Group Employee Onboarding

Principal Financial Group KPIs and OKRs

At Principal Financial Group 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Principal Financial Group's KPIs and OKRs is essential for its success. Out of 4 Principal Financial Group employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.

AnswerPercent
Yes100%
No0%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes50%
No50%
Are the KPIs/OKRs for your department clear?
Principal Financial Group KPIs & OKRs

Principal Financial Group CEO & Leadership

Principal Financial Group CEO - Daniel Houston

Daniel Houston Principal Financial Group's CEO
78 /100

Daniel’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably. Principal Financial Group’s CEO is highly regarded especially by employees in the Customer Support department, Female employees, and employees with 3 to 6 Years experience. However, Caucasian employees, employees with Over 10 Years experience, and Male employees have a less favorable view of the CEO and believe there is room for improvement. Compared to Principal Financial Group’s competitors, Daniel Houston ranks right above Lincoln Financial Group CEO Dennis R. Glass. Under Houston’s leadership, Principal Financial Group employee respondents are most happy about their Environment and the company’s Leadership. Outlook and eNPS are two areas, according to respondents, where Principal Financial Group could stand to see real improvement.

Principal Financial Group Leadership

The Principal Financial Group Executive Team is rated an “A” and led by CEO Daniel Houston, Executive VP & CFO Deanna Strable-Soethout, and Executive VP & Chief Investment Officer Timothy Mark Dunbar

  • Daniel Houston CEO / President

    Daniel Houston CEO / President

    Daniel Houston serves as the CEO / President of Principal Financial Group.

  • Deanna Strable-Soethout Executive VP & CFO

    Ms. Deanna D. Strable-Soethout, also known as Strable, has been Chief Financial Officer and Executive Vice President at... read more

  • Timothy Mark Dunbar Executive VP & Chief Investment Officer

    Mr. Timothy Mark Dunbar, also known as Tim, serves as the Chief Investment Officer and Senior Vice President of... read more

  • C Alvarez Chief Compliance Officer

    C Alvarez serves as the Chief Compliance Officer of Principal Financial Group.

  • Tammy ChFC Regional Director

    Tammy ChFC serves as the Regional Director of Principal Financial Group.

  • Casey Clark Regional Managing Director

    Casey Clark serves as the Regional Managing Director of Principal Financial Group.

  • R Holton Regional Managing Director - North Florida Business Center

    R Holton serves as the Regional Managing Director - North Florida Business Center of Principal Financial Group.

  • David House Managing Director

    David House serves as the Managing Director of Principal Financial Group.

  • Eric Howell Regional Managing Director

    Eric Howell serves as the Regional Managing Director of Principal Financial Group.

See More Executives

Explore Principal Financial Group Leadership Team

Principal Financial Group Salaries

How much does Principal Financial Group pay?

How much do people at Principal Financial Group get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Principal Financial Group is $131,096, or $63 per hour, while the estimated median salary is $129,480, or $62 per hour.

At Principal Financial Group, the highest paid job is a Director of Sales at $233,289 annually and the lowest is a Receptionist at $39,168 annually. Average Principal Financial Group salaries by department include: Product at $160,660, Operations at $101,267, Customer Support at $66,083, and IT at $115,406. Half of Principal Financial Group salaries are above $129,480.

42 employees at Principal Financial Group rank their Compensation in the Top 15% of similar sized companies (based on 128 ratings) while 39 employees at Principal Financial Group rank their Perks And Benefits in the Top 10% of similar sized companies (based on 41 ratings).

Last updated months ago.

1st Percentile
$66k
$66k1st Percentile
17th Percentile
$99k
$99k17th Percentile
33rd Percentile
$128k
$128k33rd Percentile
50th Percentile
$185k
$185k50th Percentile
67th Percentile
$244k
$244k67th Percentile
83rd Percentile
$273k
$273k83rd Percentile
100th Percentile
$303k
$303k100th Percentile
$131,096*
Average Compensation
$129,480*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Principal Financial Group Salaries by City

Principal Financial Group Salaries by Department

Explore Principal Financial Group Salaries

Diversity & Inclusion at Principal Financial Group

Diverse employees at Principal Financial Group score the company 87/100 across various culture categories, placing Principal Financial Group in the Top 5% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Principal Financial Group across various culture dimensions.

Ranked Culture the Highest

Women 89/100
Department - Customer Support
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100
Explore Principal Financial Group Diversity & Inclusion

Principal Financial Group Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance
Explore Principal Financial Group Perks and Benefits

Principal Financial Group PTO

Principal Financial Group's PTO and Vacation policy typically gives 20-30 days off a year. Principal Financial Group's benefits and PTO Package averages to represent a $1000 -$1500 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo50%
$1000 -$1500/mo50%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Principal Financial Group PTO Policy

Principal Financial Group Careers

Principal Financial Group Jobs

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Let Principal Financial Group Know You Want To Work There

Overview of Candidates Interested in Principal Financial Group on Comparably

Candidates By Department

Finance
25%
IT
25%
All Industries
25%
Admin
25%

Candidates By Location

Des Moines
25%
Denver
25%
Monroe
25%
Other
25%

Frequently Asked Questions regarding Principal Financial Group

Who is the CEO of Principal Financial Group?

Principal Financial Group CEO is Daniel Houston, their score by employees is 78

What is Principal Financial Group eNPS?

The eNPS for Principal Financial Group is 24

What is the salary for Jr Product Manager in Principal Financial Group?

Jr Product Manager average salary in the US is 99k

What are the salaries in the Engineering in Principal Financial Group?

The average salaries for Engineering in Principal Financial Group is 140k

Who are Principal Financial Group competitors?

Principal Financial Group main competitors are Fidelity Investments, Edward Jones, Lincoln Financial Group, Wells Fargo

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