Comparably Awards

At The RepTrak Company™, our purpose is to prove that saying and doing the right thing is good for business. This is at the core of everything we do. Our patent-pending proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies. Our longitudinal perception data, dating back over 20 years, makes it the only and largest platform database of its kind, collecting over 1 million company ratings per year, and used by CEOs, CCOs, Boards, and Executives of Fortune 500 clients in more than 60 countries worldwide. We provide clients with data-driven insights on how to prioritize, implement, and prove the impact of doing and saying the right things. Addressing these challenges for today’s corporations – life after COVID, understanding how to enact DEI principles, ongoing high expectations around innovation and ethics – is our everyday work. read more

EMPLOYEE PARTICIPANTS: 98

TOTAL RATINGS: 1910

CEO: Mark Sonders

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Mark Sonders The RepTrak Company CEO Rating

The RepTrak Company's CEO, Mark Sonders, has 103 employee ratings and a score of 86/100, placing them in the Top 5% of similar size companies on Comparably with 51-200 Employees and Top 5% of other companies in Boston. When breaking the CEO score down by factors such as department, gender, and ethnicity, we see that males at The RepTrak Company rate Mark Sonders higher than females, giving the CEO a score of 89/100.

Last updated months ago.

Where This Score Ranks The RepTrak Company's CEO Rating

TOP
5%
In the Top 5% of 2035 Similar Sized Companies on Comparably
TOP
5%
In the Top 5% of 270 Nearby Companies in Boston
1st
1st place versus 2 competitors rated on Comparably

May

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A+86 / 100

Jan

The RepTrak Company CEO Mark Sonders Bio

What matters most are the relationships a company builds with their customers. As the CEO at RepTrak, I strive to deeply understand our customers' goals, problems, and needs. As the better we understand those dynamics, the better RepTrak can help them get maximum value from our solutions.

Customers are why relationships are the cornerstone of a successful business. My goal as CEO is to contribute to our customers' long-term success. We can help them succeed by being a trusted partner who ensures they get the most value from their current products and the greatest benefits from new ones. We intend to be a partner who truly understands the problem before we start offering solutions. That’s why I see my CEO role more as the "head relationship manager." When all teams at RepTrak are aligned to helping customers be more productive, provide better customer service, and grow their business, we know we’ve done something special and worthwhile. It begins with genuine understanding.

Who Ranks The RepTrak Company's CEO Rating the Highest?

Department - Business Development 96/100

Ethnicity - Hispanic or Latino 96/100

Ethnicity - Asian or Pacific Islander 95/100

Who Ranks The RepTrak Company's CEO Rating the Lowest?

Ethnicity - Other 78/100

Department - Operations 81/100

Experience - 3 to 6 Years 81/100

The RepTrak Company CEO Mark Sonders At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at The RepTrak Company.

Based on 103 ratings, Mark Sonders ranks right above Kantar's CEO, . ..

The RepTrak Company's CEO is highly regarded by the Business Development department, Hispanic or Latino employees, and Asian or Pacific Islander employees. However, the Operations department and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.