-12
NPS
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Santander Bank
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About Santander Bank's Brand
one of the country's top retail banks by deposits and a wholly owned subsidiary of one of the most respected banks in the world Among its major competitors, Santander Bank is ranked in 4th place for NPS while Td Bank is 1st, and Citizens National Bank is 2nd.Their current valuation is $59.30B
Brand at a Glance
76%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Santander Bank CMO
Maria Veltre
Maria Veltre serves as the Chief Marketing and Digital Officer of Santander Bank, N.A.. Maria started at Santander Bank, N.A. in September of 2016. Maria currently resides in the Greater New York City Area.
Santander Bank Ranking
- #4 / 4 of its competitors
Santander Bank NPS
Santander Bank's Net Promoter Score (NPS) is a -12 with 37% Promoters, 14% Passives, and 49% Detractors. Net Promoter Score tracks whether Santander Bank's customers would recommend using the product based on a scale of -100 to 100.
Santander Bank Overall NPS
| 37% | Promoters |
|---|---|
| 14% | Passives |
| 49% | Detractors |
Santander Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -12 | Apr 2024 | -12 |
Jun 2024 -12 | Jun 2024 | -12 |
Aug 2024 -10 | Aug 2024 | -10 |
Nov 2024 -10 | Nov 2024 | -10 |
Dec 2024 -11 | Dec 2024 | -11 |
Jan 2025 -12 | Jan 2025 | -12 |
Feb 2025 -12 | Feb 2025 | -12 |
Mar 2025 -15 | Mar 2025 | -15 |
Apr 2025 -13 | Apr 2025 | -13 |
May 2025 -13 | May 2025 | -13 |
Sep 2025 -11 | Sep 2025 | -11 |
Oct 2025 -13 | Oct 2025 | -13 |
How Other Brands Compare
Santander Bank is ranked #4 for NPS among its competitors. Td Bank and Citizens National Bank come in first and second, with Bank of America coming in at third. Among those competitors, it is the lowest valued company behind Bank of America.
Santander Bank |  Bank of America |  Td Bank |  Citizens National Bank | |
| Global Ranking | #- | #152 | #- | #- |
| NPS | -12 | 2 | 15 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $59.30B | $298.80B | $121.22B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Santander Bank NPS by Gender
Female customers rated Santander Bank's NPS 5 points higher than Male customers.
Male
-36
Santander Bank's NPS was rated -36 by Male customers on Comparably.
26%
Promoters
12%
Passives
62%
Detractors
Female
-31
Santander Bank's NPS was rated -31 by Female customers on Comparably.
32%
Promoters
5%
Passives
63%
Detractors
Santander Bank NPS by Ethnicity
Santander Bank's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -45 | Caucasian | -45 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -40 | African American/Black | -40 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -42 | Other | -42 |
Santander Bank NPS by Age
Santander Bank's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Santander Bank NPS by Usage
Santander Bank's NPS was rated the highest by customers who have used Santander Bank's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years -37 | 2 to 5 Years | -37 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years -46 | Over 10 Years | -46 |
Santander Bank NPS vs. Competitors
Compared to its competitors, Santander Bank's NPS is rated right below Bank of America.
| COMPANY | NPS Score | |
|---|---|---|
| Td Bank | 15 |
| Citizens National Bank | 14 |
| Bank of America | 2 |
| Santander Bank | -12 |
Santander Bank Customer Reviews
Out of the 12 Santander Bank customer reviews 6 were positive and 6 were constructive. Santander Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Santander Bank Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Santander Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Santander Bank Customer Loyalty Score by Gender
Female customers rated Santander Bank's Customer Loyalty score 5% higher than Male customers.
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Male
71%
Yes
Female
76%
Yes
Santander Bank Customer Loyalty Score by Ethnicity
Santander Bank's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Santander Bank.
71
out of 100
Caucasian
82
out of 100
Hispanic or Latino
64
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
74
out of 100
Other
Santander Bank Customer Loyalty Score by Age
Santander Bank's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
31-35 55% | 31-35 | 55% |
36-40 82% | 36-40 | 82% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
61-65 10% | 61-65 | 10% |
66+ 74% | 66+ | 74% |
Santander Bank Customer Loyalty Score by Usage
Santander Bank's Customer Loyalty score was rated the highest by customers who have used Santander Bank's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Santander Bank Customer Loyalty Score by Industry
Santander Bank's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Santander Bank Customer Loyalty vs. Competitors
Compared to its competitors, Santander Bank's Customer Loyalty score is rated right below Td Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Citizens National Bank | 83% |
| Bank of America | 80% |
| Td Bank | 76% |
| Santander Bank | 76% |
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Santander Bank Product Quality
3/5
Santander Bank has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Santander Bank Product Information
Santander Bank’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Santander Bank's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Santander Bank the lowest at 1.6.
- Company Size
- 5,001-10,000 Employees
Industry
Banking and Financial Services
Quick Insights into Santander Bank Product Quality
Santander Bank's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 61-65.
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Ranked Santander Bank Product Quality the Highest
Ranked Santander Bank Product Quality the Lowest
Santander Bank Product Quality Score by Gender
Female customers rated Santander Bank's Product Quality score 0.1 stars higher than Male customers.
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Male
2.6/5
Female
2.7/5
Santander Bank Product Quality Score by Ethnicity
Santander Bank's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Santander Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.7 | Other | 2.7 |
Santander Bank Product Quality Score by Age
Santander Bank's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Santander Bank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 2.4 | 31-35 | 2.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3 | 56-60 | 3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Santander Bank Product Quality Score by Usage
Santander Bank's Product Quality score was rated the highest by customers who have used Santander Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Santander Bank Product Quality Score by Industry
Santander Bank's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Santander Bank Product Quality vs. Competitors
Compared to its competitors, Santander Bank's Product Quality score is rated right below Bank of America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Citizens National Bank | 3.7/5 |
| Td Bank | 3.6/5 |
| Bank of America | 3.5/5 |
| Santander Bank | 3/5 |
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Santander Bank Pricing
Santander Bank ROI & Value For Money
2.9/5
Santander Bank has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Santander Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Santander Bank.
Quick Insights into Santander Bank ROI
Santander Bank's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 66+.
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Ranked Santander Bank ROI the Highest
Ranked Santander Bank ROI the Lowest
Santander Bank ROI Score by Gender
Female customers rated Santander Bank's ROI score 0.2 stars higher than Male customers.
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Male
2.4/5
Female
2.6/5
Santander Bank ROI Score by Ethnicity
Santander Bank's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Santander Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 1.9 | Other | 1.9 |
Santander Bank ROI Score by Age
Santander Bank's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 3 | 31-35 | 3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.4 | 56-60 | 3.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Santander Bank ROI Score by Usage
Santander Bank's ROI score was rated the highest by customers who have used Santander Bank's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Santander Bank ROI Score by Industry
Santander Bank's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Santander Bank Pricing vs. Competitors
Compared to its competitors, Santander Bank's ROI score is rated right below Bank of America.
| COMPANY | Pricing Score | |
|---|---|---|
| Td Bank | 3.7/5 |
| Citizens National Bank | 3.7/5 |
| Bank of America | 3.3/5 |
| Santander Bank | 2.9/5 |
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Santander Bank Customer Satisfaction (CSAT)
Santander Bank Customer Satisfaction (CSAT) Score
51 / 100
Santander Bank has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
30%
Satisfied
21%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
9%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Santander Bank Customer Satisfaction
Santander Bank's Customer Satisfaction score was rated highest by customers who have used Santander Bank's products/services for 1 to 2 Years, and rated lowest by customers ages 61-65.
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Ranked Santander Bank Customer Satisfaction the Highest
Ranked Santander Bank Customer Satisfaction the Lowest
Santander Bank Customer Satisfaction Score by Gender
Female customers rated Santander Bank's Customer Satisfaction score 7 points higher than Male customers.
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37 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 41% |
44 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 19% | |
Very Dissatisfied | 31% |
Santander Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Santander Bank's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
20%
Satisfied
5%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
15%
Very Dissatisfied
45%
CSAT according to Hispanic or Latino
Santander Bank's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to African American/Black
Santander Bank's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Santander Bank's Customer Satisfaction (CSAT) score was rated 63% according to Asian or Pacific Islander users and customers.
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63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
13%
CSAT according to Other
Santander Bank's Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
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29 / 100
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
57%
Santander Bank Customer Satisfaction Score by Age
Santander Bank's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 9% |
Santander Bank Customer Satisfaction Score by Usage
Santander Bank's Customer Satisfaction score was rated the highest by customers who have used Santander Bank's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Santander Bank Customer Satisfaction Score by Industry
Santander Bank's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Santander Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Santander Bank's Customer Satisfaction score is rated right below Citizens National Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Td Bank | 70% |
| Bank of America | 70% |
| Citizens National Bank | 53% |
| Santander Bank | 51% |
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Santander Bank Customer Service
3/5
Santander Bank has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Santander Bank's Customer Service
Address
75 State Street, Boston, MA 19612
Website
https://www.santanderbank.com
Phone Number
877-768-2265
Quick Insights into Santander Bank Customer Service
Santander Bank's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Santander Bank Customer Service the Highest
Ranked Santander Bank Customer Service the Lowest
Santander Bank Customer Service Score by Gender
Male customers rated Santander Bank's Customer Service score 0.1 stars higher than Female customers.
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Male
2.6/5
Female
2.5/5
Santander Bank Customer Service Score by Ethnicity
Santander Bank's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Santander Bank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2 | Other | 2 |
Santander Bank Customer Service Score by Age
Santander Bank's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.4 | 56-60 | 3.4 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Santander Bank Customer Service Score by Usage
Santander Bank's Customer Service score was rated the highest by customers who have used Santander Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Santander Bank Customer Service Score by Industry
Santander Bank's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Santander Bank Customer Service vs. Competitors
Compared to its competitors, Santander Bank's Customer Service score is rated right below Bank of America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Td Bank | 3.8/5 |
| Citizens National Bank | 3.7/5 |
| Bank of America | 3.4/5 |
| Santander Bank | 3/5 |
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Santander Bank as an Employer
2.6/5
Santander Bank has a 2.6/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Santander Bank scored a -12 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Santander Bank would recommend the brand to a friend. ENPS measures how likely Santander Bank employees would recommend working at Santander Bank to a friend.
Net Promoter Score
-12
NPS Score
| 37% | Promoters |
|---|---|
| 14% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 27% | Promoters |
|---|---|
| 18% | Passive |
| 55% | Detractors |
