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SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. SmartBug is a 2x HubSpot North America Partner of the Year, a Master Elite partner of Klaviyo, Google Premier Partner, and has secured hundreds of awards for excellence and client work. CEO & Founding Date SmartBug Media was founded in 2008, and its current CEO is Jen Spencer. Since its inception over a decade ago, SmartBug Media has grown to 200-plus employees. read more

This company is accepting feedback from verified employees EMPLOYEE PARTICIPANTS: 176

TOTAL RATINGS: 5309

CEO: Jen Spencer

Jen Spencer SmartBug Media CEO Rating

SmartBug Media's CEO, Jen Spencer, has 175 employee ratings and a score of 94/100, placing them in the Top 5% of similar size companies on Comparably with 51-200 Employees and Top 5% of other companies in Los Angeles. When breaking the CEO score down by factors such as department, gender, and ethnicity, we see that males at SmartBug Media rate Jen Spencer higher than females, giving the CEO a score of 95/100.

Last updated months ago.

Where This Score Ranks SmartBug Media's CEO Rating

TOP
5%
In the Top 5% of 2035 Similar Sized Companies on Comparably
TOP
5%
In the Top 5% of 403 Nearby Companies in Los Angeles
3rd
3rd place versus 4 competitors rated on Comparably

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A+94 / 100

Jan

SmartBug Media CEO Jen Spencer Bio

Jen oversees all operations, executing on SmartBug's growth and market expansion strategy, which is focused on delivering superior, cutting-edge service to the company's customers and partners while continuing to invest in the people and culture that make SmartBug® a great place for employees to work and develop their careers.

Jen’s demand generation and sales enablement expertise enabled her to build and execute a direct go-to-market strategy at nettime solutions that resulted in a successful exit in 2014 to Paychex. She then joined Allbound as a founding team member and was responsible for generating the company's first $2 million in annual recurring revenue by implementing an inbound sales and marketing program that disrupted the partner relationship management space.

In her first full year as SmartBug's VP of sales and marketing in 2018, Jen implemented a sales and marketing program that resulted in 70% year-over-year revenue growth, earning SmartBug the title of HubSpot's Global Partner of the Year. She then served as the company's chief revenue officer, uniting its sales, marketing and client services teams to build high-growth solutions for SmartBug's deep roster of clients.

Jen Spencer is also an influential thought leader in the sales, marketing and revenue operations space, regularly speaking at B2B conferences as well as serving as a mentor for revenue leaders through Pavilion's Rising Executives Program. She also started and hosted a weekly podcast called SmartBug on Tap for several years before launching the new Intelligent Inbound Podcast® aimed at challenging the status quo for inbound marketing with inspiring stories from some of marketing's most innovative and successful players.

Jen holds a bachelor’s of education from the University of Arizona, and resides in Goodyear with her husband, teenage twin boys and two dogs. She loves animals, technology, the arts, and really good Scotch.

Who Ranks SmartBug Media's CEO Rating the Highest?

Department - Executive 96/100

Department - Sales 96/100

Department - Customer Success 96/100

Who Ranks SmartBug Media's CEO Rating the Lowest?

Department - Operations 86/100

Ethnicity - Asian or Pacific Islander 91/100

Ethnicity - Other 91/100

SmartBug Media CEO Jen Spencer At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at SmartBug Media.

Based on 175 ratings, Jen Spencer ranks right below Impulse Creative's CEO, Remington Begg.

SmartBug Media's CEO is highly regarded by the Executive department, the Sales department, and the Customer Success department. However, the Operations department and Asian or Pacific Islander employees have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.