


Diverse employees at Smith have rated Team, Executive Team, and Leadership as the highest categories they have scored
Women at Smith have rated Outlook, Executive Team, and CEO Rating as the highest categories they have scored
Smith employees are 0% more likely to recommend Smith as a great place to work
| 38% | Promoters |
|---|---|
| 24% | Passives |
| 38% | Detractors |
Working at Smith is rated below average by 30 employees, across various culture dimensions. Smith employees rate CEO Rating highest among all categories, and think that Professional Development and Perks And Benefits have the most room for improvement, putting Smith’s culture in the Bottom 25% compared to similar sized companies on Comparably and in the Bottom 20% compared to other companies in San Francisco. See below in detail how working at Smith was rated by employees.
Overall Company Culture at Smith is rated D+
Last updated months ago
Smith ranks in the Bottom 25% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 15 Smith employee reviews, 93% were positive. The remaining 7% were constructive reviews with the goal of helping Smith improve their work culture.
| Positive Reviews | 93% |
|---|---|
| Constructive Feedback | 7% |
What did you like most about the interview process?Informative, friendly, positive, and good culture
What do you like best about the leadership team?they truly care about their employees
What is the best part about your compensation package?it adds tremendous value to your benefits package
What does the leadership team need to get better at?Bigger facility to produce more product
Revolutionizing Home Improvement
Smith was founded in 2012 and its current CEO is Tony Steel. Since its inception 14 years ago, Smith has grown to 2196 employees.
We have a vision for our business: We are proud to be Smiths, pushing boundaries to deliver innovative solutions for the world's challenges.
| Headquarter | 55 East 3rd Avenue San Mateo, CA 94401 United States of America |
|---|---|
| Website | www.gosmith.com |
| Founding Date | 2012 |
| Tel | 4082946290 |
| Company Status | Private |
Smith competitors include Thumbtack. Smith ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Smith compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

Smith has 2196 employees. 30 employees at Smith have reviewed Smith across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 30 Smith employees give their leadership a grade of C, or Bottom 40% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Smith are mostly dissatisfied with their total compensation at Smith, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Smith are generally satisfied with their team. 30 Participants grade the quality of their coworkers a D+. The majority believe the meetings at Smith are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Smith believe the environment at Smith is positive. Most Participants believe the pace of work at Smith is comfortably fast. About 67% of the employees at Smith work 8 hours or less.
Overall, the employees at Smith are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from employees about joining Smith is that the company was prepared on their first day. Smith employees concluded that their overall onboarding experience was negative. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Smith 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Smith's KPIs and OKRs is essential for its success. Out of 8 Smith employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.
Tony’s approval rate is just above average, putting Tony in the Top 50% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to the CEOs of all other companies in San Francisco. Tony Steel is well regarded by employees for the Manager Smith offers, and ranks among the Bottom 45% of CEOs by employees in that category. Tony is most liked by Male employees and employees with Over 10 Years experience. However, employees with the company for Less than 1 Year have a slightly unfavorable view of the CEO. When compared to Smith’s competitors, Tony Steel ranks just below Thumbtack’s CEO Marco Zappacosta. With Tony’s leadership, Smith employee respondents are most happy about their Manager and Leadership. Tony was rated slightly below average for Gender.
The Smith Executive Team is rated a “C-” and led by CEO Tony Steel, VP, Group Account Director Stephanie Crabtree, and Vice President of Operations Doug OKeefe
Tony Steel CEO / President
Tony Steel serves as the CEO / President of Smith.
Stephanie Crabtree VP, Group Account Director
Stephanie Crabtree serves as the VP, Group Account Director of SMITH. Stephanie started at SMITH in January of 2007.... read more
Doug OKeefe Vice President of Operations
Doug OKeefe serves as the Vice President of Operations of SMITH. Doug started at SMITH in September of 2017. Doug is... read more
Maureen Blandford Chief Marketing Officer
Maureen Blandford serves as the Chief Marketing Officer of Smith.
Mark Rosal Executive Creative Director
Mark Rosal serves as the Executive Creative Director of SMITH. Mark started at SMITH in September of 2018. Mark is... read more
Andy Pritchard Member Board Of Directors
Andy Pritchard serves as the Member Board Of Directors of SMITH. Andy started at SMITH in March of 2017. Andy is... read more
Liz Duggan VP, Industry Solutions & Labs
Liz Duggan serves as the VP, Industry Solutions & Labs of SMITH. Liz started at SMITH in September of 2017. Liz is... read more
Ryan Heusinkveld Chief Technology Officer
Ryan Heusinkveld serves as the Chief Technology Officer of SMITH. Ryan started at SMITH in April of 2017. Ryan is... read more
Michelle Lee Managing Director
Michelle Lee serves as the Managing Director of Smith.
How much do people at Smith get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Smith is $124,657, or $59 per hour, while the estimated median salary is $147,856, or $71 per hour.
At Smith, the highest paid job is a Director of Engineering at $188,377 annually and the lowest is a CS Rep at $57,276 annually. Average Smith salaries by department include: Admin at $79,500, Operations at $101,587, Design at $99,970, and IT at $107,068. Half of Smith salaries are above $147,856.
21 employees at Smith rank their Compensation in the Bottom 15% of similar sized companies in the US (based on 77 ratings) while 20 employees at Smith rank their Perks And Benefits in the Bottom 10% of similar sized companies in the US (based on 26 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $85k | $85k | 1st Percentile |
20th Percentile $114k | $114k | 20th Percentile |
40th Percentile $146k | $146k | 40th Percentile |
60th Percentile $214k | $214k | 60th Percentile |
80th Percentile $253k | $253k | 80th Percentile |
100th Percentile $348k | $348k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Smith score the company 58/100 across various culture categories, placing Smith in the Bottom 10% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Smith across various culture dimensions.
Smith's PTO and Vacation policy typically gives 0-10 days off a year with 33% of employees expected to be work free while out of office. Smith's benefits and PTO Package averages to represent a $2500+ cash value per month.

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In 2019, Smith applied for 3 H1B visas. Of the work permits applied for, 100% were approved.
Smith has a total of 2196 employees
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
IT | 57% | |
|---|---|---|
Finance | 14% | |
Legal | 14% | |
All Industries | 14% |
Candidates By Location
Las Cruces | 14% | |
|---|---|---|
Austin | 14% | |
Manheim | 14% | |
Minneapolis | 14% | |
Wheaton | 14% | |
Other | 29% |
What is Smith address?
Smith location is at 55 East 3rd Avenue
Who is the CEO of Smith?
Smith CEO is Tony Steel, their score by employees is 72
What is the salary for Account Executive in Smith?
Account Executive average salary in the US is 146k
What are the salaries in the Sales in Smith?
The average salaries for Sales in Smith is 280k
How many employees work in Smith?
Smith has 2196 employees