Southwest Airlines Mission, Vision & Values
Southwest Airlines Mission Statement
Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.
Southwest Airlines Vision Statement
To become the world s most loved, most flown, and most profitable airline.
Southwest Airlines Values
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Southwest Airlines Employee Alignment
Southwest Airlines' mission, vision & values motivate 75% of Southwest Airlines employees. 20% of employees say that the main reason they stay at Southwest Airlines is because of the Southwest Airlines company mission. When asked to whom they feel the most loyal at work, 14% of employees said Southwest Airlines' mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
